360 Financial, Inc. logo

360 Financial, Inc.

RIA/Wealth

360 Financial, Inc. is a RIA/Wealth based in Mount Pleasant, SC led by Michael Anthony Rogers, reporting $567.6M in AUM as of Q3 2025 with 61% ETF concentration, 74% concentrated in top 10 holdings, and 25% allocation to VIG.

PresidentMichael Anthony Rogers
Portfolio Value
$309.2M
Positions
84
Top Holding
VIG at 25.1%
Last Reported
Q3 2025
Address1081 Johnnie Dodds Blvd., Ste 100, Mount Pleasant, SC, 29464, United States

Top Holdings

Largest long holdings in 360 Financial, Inc.'s portfolio (74.4% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
Unknown
Unknown
$77.6M
25.10%
+$6.1M
Bought
359.6K shares
ETF
ETF
$33.7M
10.89%
+$741.9K
Bought
136.3K shares
ETF
ETF
$19.4M
6.28%
+$2.3M
Bought
99.8K shares
ETF
ETF
$17.6M
5.68%
-$177.5K
Sold
310.8K shares
ETF
ETF
$17.5M
5.65%
+$560.2K
Bought
366.9K shares
ETF
ETF
$17.1M
5.53%
+$16.8M
Bought
126.0K shares
ETF
ETF
$16.2M
5.23%
+$493.4K
Bought
105.8K shares
ETF
ETF
$14.2M
4.59%
+$14.2M
New
279.3K shares
Unknown
Unknown
$8.7M
2.81%
-$22.3K
Sold
29.5K shares
ETF
ETF
$8.2M
2.66%
+$8.2M
New
82.3K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in 360 Financial, Inc.'s latest filing

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Market Value
$309.2M
Prior: $315.1M
Q/Q Change
-1.89%
-$6.0M
Net Flows % of MV
-8.01%
Turnover Ratio
20.74%
New Purchases
7 stocks
$23.5M
Added To
28 stocks
+$27.8M
Sold Out Of
11 stocks
$61.1M
Reduced Holdings
30 stocks
-$14.9M

Increased Positions

PositionShares Δ
New
New
3
Oracle logo
Oracle
ORCL
New
New
New

Decreased Positions

PositionShares Δ
Sold
Sold
Sold
Sold
Sold

Analytics

Portfolio insights and performance metrics for 360 Financial, Inc.

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Sector Allocation

ETF: 61.40%ETFTechnology: 4.50%Industrials: 1.70%Consumer Defensive: 1.30%Healthcare: 0.90%Communication Services: 0.70%Financial Services: 0.50%Energy: 0.30%Utilities: 0.30%Consumer Cyclical: 0.30%Basic Materials: 0.10%Real Estate: 0.10%
ETF
61.40%
Technology
4.50%
Industrials
1.70%
Consumer Defensive
1.30%
Healthcare
0.90%
Communication Services
0.70%
Financial Services
0.50%
Energy
0.30%
Utilities
0.30%
Consumer Cyclical
0.30%
Basic Materials
0.10%
Real Estate
0.10%

Market Cap Distribution

Mega Cap (> $200B): 7.65%Large Cap ($10B - $200B): 2.40%Mid Cap ($2B - $10B): 0.29%Small Cap ($300M - $2B): 0.05%Micro Cap ($50M - $300M): 0.21%N/A (ETF or Unknown): 89.40%N/A (ETF or Unknown)
Mega Cap (> $200B)
7.65%
Large Cap ($10B - $200B)
2.40%
Mid Cap ($2B - $10B)
0.29%
Small Cap ($300M - $2B)
0.05%
Micro Cap ($50M - $300M)
0.21%
N/A (ETF or Unknown)
89.40%

Portfolio Concentration

Top 10 Holdings %
74.41%
Top 20 Holdings %
87.59%
Top 50 Holdings %
96.88%
Top 100 Holdings %
100.0%

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