Affinity Capital Advisors, LLC

RIA/Wealth

Affinity Capital Advisors, LLC is a RIA/Wealth based in Berkeley, CA led by Jonathan Manzo-Cardenas, managing $650.4M across 152 long positions as of Q3 2025 with 83% ETF concentration and 59% concentrated in top 10 holdings.

CCOJonathan Manzo-Cardenas

Portfolio Value: $650.4M
Positions: 152
Top Holding: IVV at 9.98%
Last Reported: Q3 2025

Address825 Page Street, Berkeley, CA, 94710, United States

Top Holdings

Largest long holdings in Affinity Capital Advisors, LLC's portfolio (59.5% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$64.9M	9.98%	+$3.4M Bought	— 96.6K shares	Q2 2023 Held for 2y 5m
2 Vanguard Growth VUG	ETF ETF	$62.3M	9.59%	+$1.1M Bought	— 129.0K shares	Q4 2020 Held for 4y 11m
3 iShares Core Total USD Bond Market IUSB	ETF ETF	$60.9M	9.36%	+$4.8M Bought	— 1.3M shares	Q1 2023 Held for 2y 8m
4 Vanguard Value VTV	ETF ETF	$53.4M	8.22%	+$4.2M Bought	— 286.5K shares	Q4 2019 Held for 5y 11m
5 Apple AAPL	Consumer Electronics Technology	$40.2M	6.18%	+$502.9K Bought	0.00% 156.4K shares	Q2 2021 Held for 4y 5m
6 EFV iShares MSCI EAFE Value EFV	ETF ETF	$26.8M	4.12%	+$2.2M Bought	— 393.6K shares	Q1 2023 Held for 2y 8m
7 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$22.8M	3.50%	+$11.5M Bought	— 341.4K shares	Q4 2019 Held for 5y 11m
8 iShares ESG Aware MSCI USA ETF ESGU	ETF ETF	$22.2M	3.42%	+$15.1K Bought	— 151.7K shares	Q4 2022 Held for 2y 11m
9 Technology Select Sector SPDR Fund XLK	ETF ETF	$17.2M	2.64%	+$275.6K Bought	— 60.1K shares	Q1 2023 Held for 2y 8m
10 iShares MSCI EAFE Growth EFG	ETF ETF	$15.9M	2.44%	+$1.1M Bought	— 137.2K shares	Q1 2023 Held for 2y 8m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Affinity Capital Advisors, LLC's latest filing

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Market Value

$650.4M

Prior: $580.9M

Q/Q Change

+11.96%

+$69.5M

Net Flows % of MV

+3.34%

Turnover Ratio

5.24%

New Purchases

6 stocks

$1.4M

Added To

37 stocks

+$43.5M

Sold Out Of

13 stocks

$3.6M

Reduced Holdings

73 stocks

-$19.5M

Increased Positions

Position	Shares Δ	Change
1 Taiwan Semiconductor Manufacturing Company TSM	New	0 → 839.0 +$241.7K
2 General Mills GIS	New	0 → 4.7K +$237.0K
3 Shopify SHOP	New	0 → 1.5K +$229.2K
4 General Electric GE	New	0 → 749.0 +$224.3K
5 Broadcom Inc. AVGO	New	0 → 650.0 +$219.8K

Decreased Positions

Position	Shares Δ	Change
1 Vanguard Large-Cap VV	Sold	1.6K → 0 −$451.9K
2 iShares MSCI Emerging Markets EEM	Sold	8.9K → 0 −$428.5K
3 IWX iShares Russell Top 200 Value IWX	Sold	4.6K → 0 −$389.6K
4 Adobe ADBE	Sold	886.0 → 0 −$342.8K
5 Coca-Cola KO	Sold	4.6K → 0 −$325.6K

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Analytics

Portfolio insights and performance metrics for Affinity Capital Advisors, LLC

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Sector Allocation

ETF

82.60%

Technology

9.40%

Communication Services

1.80%

Financial Services

1.60%

Consumer Cyclical

1.50%

Industrials

0.90%

Healthcare

0.90%

Consumer Defensive

0.50%

Energy

0.40%

Utilities

0.10%

Market Cap Distribution

Mega Cap (> $200B)

13.87%

Large Cap ($10B - $200B)

3.13%

Mid Cap ($2B - $10B)

0.19%

Small Cap ($300M - $2B)

0.00%

Nano Cap (< $50M)

0.00%

N/A (ETF or Unknown)

82.80%

Portfolio Concentration

Top 10 Holdings %

59.46%

Top 20 Holdings %

76.41%

Top 50 Holdings %

90.65%

Top 100 Holdings %

97.66%