BEACON FINANCIAL PLANNING, INC

RIA/Wealth

BEACON FINANCIAL PLANNING, INC is a RIA/Wealth based in Conyers, GA led by Kelli Marie Grew, reporting $388.4M in AUM as of Q3 2025 with 78% ETF concentration, 72% concentrated in top 10 holdings, and 17% allocation to IVV.

Managing PartnerKelli Marie Grew

Portfolio Value: $189.8M
Positions: 52
Top Holding: IVV at 17.43%
Last Reported: Q3 2025

Address1429 Business Center Drive, Conyers, GA, 30094, United States

Top Holdings

Largest long holdings in BEACON FINANCIAL PLANNING, INC's portfolio (72.4% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$33.1M	17.43%	-$325.3K Sold	— 49.4K shares	Q4 2022 Held for 2y 11m
2 Invesco QQQ Trust QQQ	ETF ETF	$23.2M	12.21%	-$370.4K Sold	— 38.6K shares	Q4 2022 Held for 2y 11m
3 Berkshire Hathaway BRK.B	Insurance - Diversified Financial Services	$20.1M	10.61%	-$596.8K Sold	0.00% 40.0K shares	Q4 2022 Held for 2y 11m
4 FNDF Schwab Fundamental International Equity FNDF	ETF ETF	$13.5M	7.11%	+$411.0K Bought	— 314.3K shares	Q4 2022 Held for 2y 11m
5 iShares Core S&P Mid-Cap ETF IJH	ETF ETF	$13.0M	6.83%	-$341.9K Sold	— 198.6K shares	Q4 2022 Held for 2y 11m
6 GTO Invesco Total Return Bond GTO	ETF ETF	$9.2M	4.87%	-$190.3K Sold	— 194.5K shares	Q4 2022 Held for 2y 11m
7 Tesla, Inc. TSLA	Auto - Manufacturers Consumer Cyclical	$7.8M	4.11%	—	0.00% 17.5K shares	Q4 2022 Held for 2y 11m
8 Vanguard Small-Cap ETF VB	ETF ETF	$6.8M	3.56%	-$23.4K Sold	— 26.6K shares	Q4 2022 Held for 2y 11m
9 Schwab US Dividend Equity SCHD	ETF ETF	$5.7M	2.99%	+$17.6K Bought	— 208.0K shares	Q2 2023 Held for 2y 5m
10 Welltower WELL	REIT - Healthcare Facilities Real Estate	$5.0M	2.64%	+$150.4K Bought	0.00% 28.1K shares	Q2 2024 Held for 1y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in BEACON FINANCIAL PLANNING, INC's latest filing

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Market Value

$189.8M

Prior: $179.1M

Q/Q Change

+5.95%

+$10.7M

Net Flows % of MV

-1.27%

Turnover Ratio

2.07%

New Purchases

3 stocks

$677.5K

Added To

31 stocks

+$2.0M

Sold Out Of

1 stocks

$3.1M

Reduced Holdings

14 stocks

-$2.1M

Increased Positions

Position	Shares Δ	Change
1 Walt Disney DIS	New	0 → 2.2K +$255.3K
2 Broadcom Inc. AVGO	New	0 → 651.0 +$214.8K
3 JPMorgan Chase JPM	New	0 → 658.0 +$207.4K
4 Vanguard Russell 1000 Growth VONG	+95.86%	2.2K → 4.4K +$259.5K
5 Vanguard International Dividend Appreciation VIGI	+17.78%	17.3K → 20.3K +$274.7K

Decreased Positions

Position	Shares Δ	Change
1 iShares Core MSCI Total International Stock IXUS	Sold	39.7K → 0 −$3.1M
2 Vanguard S&P 500 ETF VOO	-5.04%	1.1K → 1.1K −$34.3K
3 Berkshire Hathaway BRK.B	-2.88%	41.2K → 40.0K −$596.8K
4 Alphabet Inc. GOOG	-2.81%	1.4K → 1.3K −$9.5K
5 iShares Core S&P Mid-Cap ETF IJH	-2.57%	203.8K → 198.6K −$341.9K