BIRINYI ASSOCIATES INC

Long Only Manager

BIRINYI ASSOCIATES INC is a Long Only Manager based in Westport, CT led by Jeffrey Yale Rubin, reporting $434.5M in AUM as of Q3 2025 with 38% Technology concentration, 72% concentrated in top 10 holdings, and 22% allocation to AAPL.

PresidentJeffrey Yale Rubin

Portfolio Value: $391.1M
Positions: 56
Top Holding: AAPL at 21.57%
Last Reported: Q3 2025

Address59 Wilton Road, Second Floor, Westport, CT, 06880, United States

Top Holdings

Largest long holdings in BIRINYI ASSOCIATES INC's portfolio (72% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Apple AAPL	Consumer Electronics Technology	$84.3M	21.57%	-$434.1K Sold	0.00% 331.2K shares	≤ Q2 2013 Held for 12y 5m+
2 SPDR S&P 500 ETF Trust SPY	ETF ETF	$35.3M	9.02%	-$2.0K Sold	— 52.9K shares	≤ Q2 2013 Held for 12y 5m+
3 Alphabet Inc. GOOGL	Internet Content & Information Communication Services	$35.1M	8.96%	-$24.3K Sold	0.00% 144.2K shares	≤ Q2 2013 Held for 12y 5m+
4 Amazon AMZN	Specialty Retail Consumer Cyclical	$31.9M	8.17%	+$138.3K Bought	0.00% 145.4K shares	≤ Q2 2013 Held for 12y 5m+
5 Mastercard MA	Financial - Credit Services Financial Services	$25.9M	6.62%	+$50.1K Bought	0.01% 45.5K shares	≤ Q2 2013 Held for 12y 5m+
6 Nvidia NVDA	Semiconductors Technology	$20.4M	5.22%	+$82.1K Bought	0.00% 109.5K shares	Q1 2020 Held for 5y 8m
7 Microsoft MSFT	Software - Infrastructure Technology	$17.5M	4.48%	+$137.3K Bought	0.00% 33.8K shares	≤ Q2 2013 Held for 12y 5m+
8 Booking Holdings Inc. BKNG	Travel Services Consumer Cyclical	$12.2M	3.11%	+$1.4M Bought	0.01% 2.3K shares	≤ Q2 2013 Held for 12y 5m+
9 Citigroup C	Banks - Diversified Financial Services	$10.7M	2.72%	+$182.2K Bought	0.01% 105.0K shares	Q2 2024 Held for 1y 5m
10 Broadcom Inc. AVGO	Semiconductors Technology	$8.5M	2.17%	+$2.6M Bought	0.00% 25.7K shares	Q1 2018 Held for 7y 8m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in BIRINYI ASSOCIATES INC's latest filing

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Market Value

$391.1M

Prior: $341.4M

Q/Q Change

+14.55%

+$49.7M

Net Flows % of MV

+2.2%

Turnover Ratio

3.43%

New Purchases

1 stocks

$2.3M

Added To

20 stocks

+$13.8M

Sold Out Of

2 stocks

$3.1M

Reduced Holdings

13 stocks

-$4.4M

Increased Positions

Position	Shares Δ	Change
1 Dell Technologies DELL	New	0 → 16.2K +$2.3M
2 Tesla, Inc. TSLA	+348.67%	1.5K → 6.7K +$2.3M
3 Meta Platforms, Inc. META	+304.44%	1.2K → 5.0K +$2.8M
4 Broadcom Inc. AVGO	+43.44%	17.9K → 25.7K +$2.6M
5 NVR NVR	+28.3%	53.0 → 68.0 +$120.5K

Decreased Positions

Position	Shares Δ	Change
1 PepsiCo PEP	Sold	14.2K → 0 −$1.9M
2 Texas Roadhouse TXRH	Sold	6.6K → 0 −$1.2M
3 Deere & Company DE	-67.37%	4.8K → 1.6K −$1.5M
4 Chipotle Mexican Grill CMG	-49.07%	100.6K → 51.3K −$1.9M
5 XLV Health Care Select Sector SPDR Fund XLV	-10.86%	9.2K → 8.2K −$139.2K