BOYAR ASSET MANAGEMENT INC

Hedge Fund • Value

BOYAR ASSET MANAGEMENT INC is a Value-focused Hedge Fund based in New York, NY led by Mark Alan Boyar, reporting $225.8M in AUM as of Q3 2025 with 57% concentrated in top 10 holdings.

PresidentMark Alan Boyar

Portfolio Value: $158.0M
Positions: 77
Top Holding: MSFT at 13.63%
Last Reported: Q3 2025

Address32 West 39th Street, 9th Floor, New York, NY, 10018, United States

Top Holdings

Largest long holdings in BOYAR ASSET MANAGEMENT INC's portfolio (57.4% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Microsoft MSFT	Software - Infrastructure Technology	$21.5M	13.63%	-$215.5K Sold	0.00% 41.6K shares	≤ Q2 2013 Held for 12y 5m+
2 JPMorgan Chase JPM	Banks - Diversified Financial Services	$15.7M	9.95%	-$307.5K Sold	0.00% 49.8K shares	≤ Q2 2013 Held for 12y 5m+
3 Home Depot HD	Home Improvement Consumer Cyclical	$10.1M	6.37%	-$44.2K Sold	0.00% 24.8K shares	≤ Q2 2013 Held for 12y 5m+
4 Ameriprise Financial AMP	Asset Management Financial Services	$9.5M	6.03%	-$369.9K Sold	0.02% 19.4K shares	≤ Q2 2013 Held for 12y 5m+
5 Uber Technologies UBER	Software - Application Technology	$8.7M	5.52%	-$82.6K Sold	0.00% 89.1K shares	Q3 2021 Held for 4y 2m
6 Bank of America BAC	Banks - Diversified Financial Services	$7.7M	4.88%	-$108.3K Sold	0.00% 149.5K shares	≤ Q2 2013 Held for 12y 5m+
7 Bank of New York Mellon BK	Asset Management Financial Services	$5.3M	3.37%	-$80.2K Sold	0.01% 48.9K shares	≤ Q2 2013 Held for 12y 5m+
8 Madison Square Garden Sports MSGS	Entertainment Communication Services	$4.8M	3.05%	+$133.7K Bought	0.09% 21.2K shares	Q3 2015 Held for 10y 2m
9 Cisco Systems, Inc. CSCO	Communication Equipment Technology	$3.7M	2.36%	-$158.3K Sold	0.00% 54.4K shares	≤ Q2 2013 Held for 12y 5m+
10 Walt Disney DIS	Entertainment Communication Services	$3.5M	2.20%	-$25.3K Sold	0.00% 30.3K shares	≤ Q2 2013 Held for 12y 5m+

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in BOYAR ASSET MANAGEMENT INC's latest filing

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Market Value

$158.0M

Prior: $152.8M

Q/Q Change

+3.42%

+$5.2M

Net Flows % of MV

-2.19%

Turnover Ratio

2.75%

New Purchases

1 stocks

$223.1K

Added To

13 stocks

+$2.2M

Sold Out Of

4 stocks

$1.4M

Reduced Holdings

49 stocks

-$4.5M

Increased Positions

Position	Shares Δ	Change
1 Vanguard Dividend Appreciation VIG	New	0 → 1.0K +$223.1K
2 Kenvue KVUE	+156.21%	29.7K → 76.0K +$752.5K
3 Markel MKL	+49.48%	481.0 → 719.0 +$454.9K
4 Alphabet Inc. GOOGL	+15.76%	10.0K → 11.5K +$381.7K
5 Madison Square Garden Entertainment MSGE	+9.57%	45.7K → 50.0K +$197.6K

Decreased Positions

Position	Shares Δ	Change
1 Perrigo Company PRGO	Sold	26.9K → 0 −$719.1K
2 Franklin Resources BEN	Sold	11.4K → 0 −$271.9K
3 Levi Strauss & Co. LEVI	Sold	11.5K → 0 −$212.7K
4 Dave & Buster's Entertainment PLAY	Sold	6.8K → 0 −$205.3K
5 Intel INTC	-45.79%	34.5K → 18.7K −$530.5K