Bragg Financial Advisors, Inc logo

Bragg Financial Advisors, Inc

RIA/Wealth

Bragg Financial Advisors, Inc is a RIA/Wealth based in Charlotte, NC led by Benton Sellers Bragg, reporting $3.9B in AUM as of Q3 2025 with MSFT as the largest holding (3% allocation).

CEOBenton Sellers Bragg
Portfolio Value
$3.0B
Positions
343
Top Holding
MSFT at 2.88%
Last Reported
Q3 2025
Address1031 South Caldwell St, Suite 200, Charlotte, NC, 28203, United States

Top Holdings

Largest long holdings in Bragg Financial Advisors, Inc's portfolio (19.6% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
Software - Infrastructure
Technology
$85.6M
2.88%
-$178.7K
Sold
0.00%
165.3K shares
2
Apple logo
Apple
AAPL
Consumer Electronics
Technology
$77.2M
2.59%
+$754.2K
Bought
0.00%
303.3K shares
ETF
ETF
$61.4M
2.06%
-$2.6M
Sold
294.0K shares
Software - Application
Technology
$58.7M
1.97%
-$1.7M
Sold
0.66%
170.0K shares
Hardware, Equipment & Parts
Technology
$57.7M
1.94%
-$214.4K
Sold
0.44%
158.4K shares
6
Oracle logo
Oracle
ORCL
Software - Infrastructure
Technology
$53.9M
1.81%
-$2.8M
Sold
0.01%
191.8K shares
Technology Distributors
Technology
$51.3M
1.72%
+$83.3K
Bought
0.39%
313.5K shares
8
RLI logo
RLI
RLI
Insurance - Property & Casualty
Financial Services
$48.7M
1.63%
+$21.9M
Bought
0.81%
746.2K shares
Internet Content & Information
Communication Services
$46.1M
1.55%
-$1.0M
Sold
0.00%
189.4K shares
Semiconductors
Technology
$41.4M
1.39%
-$1.8M
Sold
0.00%
125.4K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Bragg Financial Advisors, Inc's latest filing

See all changes
Market Value
$3.0B
Prior: $2.8B
Q/Q Change
+8.14%
+$224.1M
Net Flows % of MV
+0.386%
Turnover Ratio
3.37%
New Purchases
9 stocks
$8.7M
Added To
125 stocks
+$92.0M
Sold Out Of
10 stocks
$43.2M
Reduced Holdings
161 stocks
-$46.0M

Increased Positions

PositionShares Δ
New
2
ePlus logo
ePlus
PLUS
New
3
ATI logo
ATI
ATI
New
New
New

Decreased Positions

PositionShares Δ
Sold
Sold
Sold
Sold
Sold

Analytics

Portfolio insights and performance metrics for Bragg Financial Advisors, Inc

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Sector Allocation

Technology: 28.70%TechnologyFinancial Services: 14.30%Financial ServicesETF: 14.00%ETFIndustrials: 10.10%IndustrialsConsumer Cyclical: 8.60%Consumer CyclicalCommunication Services: 5.60%Healthcare: 4.60%Consumer Defensive: 4.40%Utilities: 3.30%Energy: 1.10%Real Estate: 0.90%Basic Materials: 0.60%
Technology
28.70%
Financial Services
14.30%
ETF
14.00%
Industrials
10.10%
Consumer Cyclical
8.60%
Communication Services
5.60%
Healthcare
4.60%
Consumer Defensive
4.40%
Utilities
3.30%
Energy
1.10%
Real Estate
0.90%
Basic Materials
0.60%

Market Cap Distribution

Mega Cap (> $200B): 29.41%Mega Cap (> $200B)Large Cap ($10B - $200B): 23.15%Large Cap ($10B - $200B)Mid Cap ($2B - $10B): 25.08%Mid Cap ($2B - $10B)Small Cap ($300M - $2B): 4.77%Micro Cap ($50M - $300M): 0.10%Nano Cap (< $50M): 0.68%N/A (ETF or Unknown): 16.80%N/A (ETF or Unknown)
Mega Cap (> $200B)
29.41%
Large Cap ($10B - $200B)
23.15%
Mid Cap ($2B - $10B)
25.08%
Small Cap ($300M - $2B)
4.77%
Micro Cap ($50M - $300M)
0.10%
Nano Cap (< $50M)
0.68%
N/A (ETF or Unknown)
16.80%

Portfolio Concentration

Top 10 Holdings %
19.55%
Top 20 Holdings %
31.0%
Top 50 Holdings %
57.35%
Top 100 Holdings %
82.74%

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