Brand Asset Management Group, Inc.

RIA/Wealth

Brand Asset Management Group, Inc. is a RIA/Wealth based in Cartersville, GA led by Phillip Andrew Daniels, reporting $930.4M in AUM as of Q3 2025 with 91% ETF concentration and minimal technology exposure.

PresidentPhillip Andrew Daniels

Portfolio Value: $355.5M
Positions: 165
Top Holding: IEMG at 9.57%
Last Reported: Q3 2025

Address102 North Bartow Street, Ste 100, Cartersville, GA, 30120, United States

Top Holdings

Largest long holdings in Brand Asset Management Group, Inc.'s portfolio (47.6% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$34.0M	9.57%	-$429.4K Sold	— 516.0K shares	Q2 2018 Held for 7y 5m
2 iShares Core S&P Mid-Cap ETF IJH	ETF ETF	$27.9M	7.85%	+$749.6K Bought	— 427.7K shares	Q2 2018 Held for 7y 5m
3 Vanguard Mid-Cap Fund VO	ETF ETF	$15.7M	4.42%	-$213.8K Sold	— 53.4K shares	Q2 2018 Held for 7y 5m
4 Vanguard Russell 1000 Growth VONG	ETF ETF	$15.5M	4.37%	-$627.1K Sold	— 129.0K shares	Q2 2018 Held for 7y 5m
5 iShares Russell 1000 Growth IWF	ETF ETF	$13.9M	3.92%	-$244.5K Sold	— 29.8K shares	Q2 2018 Held for 7y 5m
6 Schwab International Equity SCHF	ETF ETF	$13.7M	3.85%	+$1.5M Bought	— 587.9K shares	Q2 2018 Held for 7y 5m
7 SCHX Schwab U.S. Large-Cap ETF SCHX	ETF ETF	$12.6M	3.55%	+$2.5M Bought	— 478.5K shares	Q2 2018 Held for 7y 5m
8 Dimensional International Small Cap DFIS	ETF ETF	$12.6M	3.54%	+$1.4M Bought	— 398.0K shares	Q1 2025 Held for 8 months
9 iShares MSCI EAFE Small-Cap ETF SCZ	ETF ETF	$11.8M	3.33%	-$1.8M Sold	— 154.2K shares	Q2 2018 Held for 7y 5m
10 Schwab U.S. Mid-Cap ETF SCHM	ETF ETF	$11.3M	3.18%	+$3.1M Bought	— 380.8K shares	Q2 2018 Held for 7y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Brand Asset Management Group, Inc.'s latest filing

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Market Value

$355.5M

Prior: $267.8M

Q/Q Change

+32.76%

+$87.7M

Net Flows % of MV

+14.83%

Turnover Ratio

11.24%

New Purchases

50 stocks

$28.5M

Added To

46 stocks

+$30.9M

Sold Out Of

3 stocks

$678.4K

Reduced Holdings

35 stocks

-$6.0M

Increased Positions

Position	Shares Δ	Change
1 Schwab 1-5 Year Corporate Bond SCHJ	New	0 → 84.1K +$2.1M
2 Tesla, Inc. TSLA	New	0 → 4.6K +$2.1M
3 FNDF Schwab Fundamental International Equity FNDF	New	0 → 37.7K +$1.6M
4 iShares Floating Rate Bond FLOT	New	0 → 25.5K +$1.3M
5 iShares MSCI Intl Value Factor IVLU	New	0 → 36.4K +$1.3M

Decreased Positions

Position	Shares Δ	Change
1 Circle Internet Group, Inc. CRCL	Sold	1.5K → 0 −$271.9K
2 VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund VTIP	Sold	4.1K → 0 −$204.9K
3 iShares Bitcoin Trust IBIT	Sold	3.3K → 0 −$201.6K
4 Nvidia NVDA	-54.5%	15.2K → 6.9K −$1.6M
5 SCHZ Schwab US Aggregate Bond SCHZ	-39.26%	22.0K → 13.4K −$202.5K

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Analytics

Portfolio insights and performance metrics for Brand Asset Management Group, Inc.

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Sector Allocation

ETF

90.70%

Technology

4.50%

Consumer Cyclical

0.90%

Financial Services

0.80%

Communication Services

0.60%

Industrials

0.50%

Healthcare

0.50%

Consumer Defensive

0.30%

Utilities

0.30%

Energy

0.20%

Real Estate

0.10%

Market Cap Distribution

Mega Cap (> $200B)

5.57%

Large Cap ($10B - $200B)

2.53%

Mid Cap ($2B - $10B)

0.48%

Small Cap ($300M - $2B)

0.01%

N/A (ETF or Unknown)

91.41%

Portfolio Concentration

Top 10 Holdings %

47.57%

Top 20 Holdings %

68.06%

Top 50 Holdings %

85.84%

Top 100 Holdings %

95.26%