Creative Planning

RIA/Wealth

Creative Planning is a RIA/Wealth based in Overland Park, KS led by Peter Alex Mallouk, reporting $217.40B in AUM as of Q3 2025 with 77% ETF concentration.

CEOPeter Alex Mallouk

Portfolio Value: $130.86B
Positions: 3,782
Top Holding: IVV at 11.63%
Last Reported: Q3 2025

Address5454 W. 110th Street, Overland Park, KS, 66211, United States

Top Holdings

Largest long holdings in Creative Planning's portfolio (44.7% of total portfolio)

See all holdings

GthenH

Holding	Sector	Market Value	Weight	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$15.2B	11.63%	— 22.7M shares	Q1 2021 Held for 4y 8m
2 Vanguard Total Bond Market BND	ETF ETF	$9.3B	7.10%	— 124.9M shares	Q1 2020 Held for 5y 8m
3 Vanguard FTSE Developed Markets VEA	ETF ETF	$7.7B	5.87%	— 128.1M shares	≤ Q2 2013 Held for 12y 5m+
4 SPDR Portfolio S&P 400 Mid Cap ETF SPMD	ETF ETF	$5.0B	3.84%	— 88.0M shares	Q4 2017 Held for 7y 11m
5 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$5.0B	3.78%	— 75.1M shares	≤ Q2 2013 Held for 12y 5m+
6 SPDR Portfolio Developed World ex-US ETF SPDW	ETF ETF	$4.8B	3.69%	— 112.8M shares	Q2 2014 Held for 11y 5m
7 Vanguard Large-Cap VV	ETF ETF	$3.8B	2.92%	— 12.4M shares	≤ Q2 2013 Held for 12y 5m+
8 Apple AAPL	Consumer Electronics Technology	$2.8B	2.12%	0.07% 10.9M shares	Q3 2014 Held for 11y 2m
9 SPDR Portfolio S&P 500 ETF SPLG	ETF ETF	$2.5B	1.92%	— 32.0M shares	Q4 2017 Held for 7y 11m
10 Vanguard Mid-Cap Fund VO	ETF ETF	$2.4B	1.87%	— 8.3M shares	Q2 2021 Held for 4y 5m

See all holdings

GthenH

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Creative Planning's latest filing

See all changes

GthenC

Market Value

$130.86B

Prior: $117.07B

Q/Q Change

+11.78%

+$13.8B

Net Flows % of MV

+4.78%

Turnover Ratio

3.38%

New Purchases

111 stocks

$55.4M

Added To

2,583 stocks

+$7.5B

Sold Out Of

115 stocks

$102.2M

Reduced Holdings

795 stocks

-$1.2B

Increased Positions

Position	Shares Δ	Change
1 Amrize Ltd AMRZ	New	0 → 170.9K +$8.3M
2 Marex Group MRX	New	0 → 120.7K +$4.1M
3 Dimensional Emerging Markets Value DFEV	New	0 → 116.1K +$3.7M
4 SPDR S&P 1500 Value Tilt ETF VLU	New	0 → 11.1K +$2.3M
5 PSKY Paramount Skydance Corporation Class B Common Stock PSKY	New	0 → 114.9K +$2.2M

Decreased Positions

Position	Shares Δ	Change
1 Fiserv FI	Sold	232.5K → 0 −$40.1M
2 Ansys ANSS	Sold	13.8K → 0 −$4.9M
3 Blueprint Medicines BPMC	Sold	32.8K → 0 −$4.2M
4 Amedisys AMED	Sold	39.8K → 0 −$3.9M
5 Hess HES	Sold	28.3K → 0 −$3.9M

See all changes

GthenC

Analytics

Portfolio insights and performance metrics for Creative Planning

View analytics

GthenA

Sector Allocation

ETF

76.80%

Technology

8.20%

Financial Services

3.60%

Consumer Cyclical

2.00%

Industrials

1.80%

Communication Services

1.80%

Healthcare

1.70%

Consumer Defensive

1.10%

Energy

0.70%

Utilities

0.50%

Real Estate

0.40%

Basic Materials

0.30%

Market Cap Distribution

Mega Cap (> $200B)

13.25%

Large Cap ($10B - $200B)

6.80%

Mid Cap ($2B - $10B)

1.32%

Small Cap ($300M - $2B)

0.45%

Micro Cap ($50M - $300M)

0.02%

Nano Cap (< $50M)

0.06%

N/A (ETF or Unknown)

78.10%

Portfolio Concentration

Top 10 Holdings %

44.73%

Top 20 Holdings %

59.27%

Top 50 Holdings %

77.33%

Top 100 Holdings %

84.21%