FIRST FOUNDATION ADVISORS

RIA/Wealth

FIRST FOUNDATION ADVISORS is a RIA/Wealth based in Irvine, CA led by John Avak Hakopian, reporting $5.4B in AUM as of Q3 2025 with 42% ETF concentration and 19% allocation to MSFT.

PresidentJohn Avak Hakopian

Portfolio Value: $2.7B
Positions: 332
Top Holding: MSFT at 19.2%
Last Reported: Q3 2025

Address18101 Von Karman Ave, Suite 700, Irvine, CA, 92612-1051, United States

Top Holdings

Largest long holdings in FIRST FOUNDATION ADVISORS's portfolio (49.5% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Microsoft MSFT	Software - Infrastructure Technology	$519.2M	19.20%	-$10.6M Sold	0.01% 1.0M shares	≤ Q2 2013 Held for 12y 5m+
2 iShares Core S&P 500 ETF IVV	ETF ETF	$195.7M	7.24%	-$3.1M Sold	— 292.4K shares	Q4 2015 Held for 9y 11m
3 Alphabet Inc. GOOG	Internet Content & Information Communication Services	$105.9M	3.92%	-$12.4M Sold	0.00% 434.9K shares	Q2 2014 Held for 11y 5m
4 iShares Core MSCI EAFE ETF IEFA	ETF ETF	$90.7M	3.36%	+$2.1M Bought	— 1.0M shares	Q4 2015 Held for 9y 11m
5 JPMorgan Equity Premium Income JEPI	ETF ETF	$85.3M	3.15%	+$3.6M Bought	— 1.5M shares	Q2 2021 Held for 4y 5m
6 VanEck Morningstar Wide Moat ETF MOAT	ETF ETF	$79.3M	2.93%	-$7.6M Sold	— 799.8K shares	Q2 2020 Held for 5y 5m
7 Apple AAPL	Consumer Electronics Technology	$76.7M	2.84%	-$3.1M Sold	0.00% 301.3K shares	≤ Q2 2013 Held for 12y 5m+
8 Amazon AMZN	Specialty Retail Consumer Cyclical	$67.5M	2.50%	-$5.7M Sold	0.00% 307.3K shares	Q4 2015 Held for 9y 11m
9 Goldman Sachs ActiveBeta U.S. Large Cap Equity GSLC	ETF ETF	$63.2M	2.34%	-$2.3M Sold	— 485.0K shares	Q4 2022 Held for 2y 11m
10 Berkshire Hathaway BRK.B	Insurance - Diversified Financial Services	$54.3M	2.01%	-$5.9M Sold	0.01% 108.1K shares	Q4 2019 Held for 5y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in FIRST FOUNDATION ADVISORS's latest filing

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Market Value

$2.7B

Prior: $2.7B

Q/Q Change

+0.275%

+$7.4M

Net Flows % of MV

-6.35%

Turnover Ratio

5.57%

New Purchases

7 stocks

$2.6M

Added To

97 stocks

+$60.5M

Sold Out Of

17 stocks

$20.8M

Reduced Holdings

158 stocks

-$214.0M

Increased Positions

Position	Shares Δ	Change
1 iShares Bitcoin Trust IBIT	New	0 → 10.8K +$699.8K
2 IonQ IONQ	New	0 → 10.0K +$616.5K
3 PYLD PIMCO Multi Sector Bond Active PYLD	New	0 → 11.9K +$320.4K
4 Fairlead Tactical Sector TACK	New	0 → 9.2K +$274.9K
5 iShares U.S. Financials IYF	New	0 → 2.1K +$269.4K

Decreased Positions

Position	Shares Δ	Change
1 MOTE VanEck Morningstar ESG Moat MOTE	Sold	227.9K → 0 −$6.3M
2 lululemon athletica LULU	Sold	17.4K → 0 −$4.1M
3 NVO Novo Nordisk NVO	Sold	43.9K → 0 −$3.0M
4 Vanguard Mid-Cap Fund VO	Sold	7.1K → 0 −$2.0M
5 XLY Consumer Discretionary Select Sector SPDR Fund XLY	Sold	3.9K → 0 −$839.8K

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Analytics

Portfolio insights and performance metrics for FIRST FOUNDATION ADVISORS

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Sector Allocation

ETF

41.80%

Technology

30.50%

Financial Services

6.80%

Communication Services

5.30%

Consumer Cyclical

4.10%

Healthcare

3.20%

Industrials

2.00%

Consumer Defensive

1.60%

Energy

1.20%

Real Estate

0.80%

Utilities

0.40%

Basic Materials

0.30%

Market Cap Distribution

Mega Cap (> $200B)

42.43%

Large Cap ($10B - $200B)

12.47%

Mid Cap ($2B - $10B)

0.49%

Small Cap ($300M - $2B)

0.07%

Micro Cap ($50M - $300M)

0.10%

Nano Cap (< $50M)

0.58%

N/A (ETF or Unknown)

43.87%

Portfolio Concentration

Top 10 Holdings %

49.48%

Top 20 Holdings %

62.79%

Top 50 Holdings %

80.24%

Top 100 Holdings %

91.27%