First Heartland Consultants, Inc.

RIA/Wealth

First Heartland Consultants, Inc. is a RIA/Wealth based in Lake St. Louis, MO led by David Michael Hoff, reporting $1.8B in AUM as of Q3 2025 with 84% ETF concentration and minimal technology exposure.

CEODavid Michael Hoff

Portfolio Value: $1.2B
Positions: 515
Top Holding: ACIO at 3.72%
Last Reported: Q3 2025

Address4101 Lake St. Louis Blvd, Lake St. Louis, MO, 63367, United States

Top Holdings

Largest long holdings in First Heartland Consultants, Inc.'s portfolio (26.1% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Aptus Collared Investment Opportunity ACIO	ETF ETF	$45.5M	3.72%	+$1.8M Bought	— 1.0M shares	Q4 2021 Held for 3y 11m
2 SPDR Portfolio S&P 500 ETF SPLG	ETF ETF	$45.4M	3.71%	+$659.1K Bought	— 578.9K shares	Q4 2017 Held for 7y 11m
3 Invesco QQQ Trust QQQ	ETF ETF	$42.4M	3.46%	+$8.5M Bought	— 70.5K shares	≤ Q2 2013 Held for 12y 5m+
4 SPDR S&P 500 ETF Trust SPY	ETF ETF	$35.0M	2.86%	+$7.3M Bought	— 52.5K shares	≤ Q2 2013 Held for 12y 5m+
5 Aptus Defined Risk DRSK	ETF ETF	$26.0M	2.13%	+$1.0M Bought	— 902.4K shares	Q4 2021 Held for 3y 11m
6 First Trust Rising Dividend Achievers RDVY	ETF ETF	$25.7M	2.10%	+$1.2M Bought	— 382.5K shares	Q4 2016 Held for 8y 11m
7 Vanguard Short-Term Bond BSV	ETF ETF	$25.2M	2.06%	+$3.3M Bought	— 319.8K shares	Q4 2015 Held for 9y 11m
8 Opus Small Cap Value OSCV	ETF ETF	$24.8M	2.02%	+$959.6K Bought	— 647.6K shares	Q4 2021 Held for 3y 11m
9 iShares S&P 500 Growth ETF IVW	ETF ETF	$24.6M	2.01%	-$6.6M Sold	— 203.6K shares	≤ Q2 2013 Held for 12y 5m+
10 SPDR Portfolio Developed World ex-US ETF SPDW	ETF ETF	$24.5M	2.01%	+$1.0M Bought	— 573.3K shares	Q3 2023 Held for 2y 2m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in First Heartland Consultants, Inc.'s latest filing

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Market Value

$1.2B

Prior: $1.1B

Q/Q Change

+9.76%

+$108.7M

Net Flows % of MV

+3.08%

Turnover Ratio

9.56%

New Purchases

17 stocks

$12.6M

Added To

247 stocks

+$113.1M

Sold Out Of

24 stocks

$14.5M

Reduced Holdings

197 stocks

-$73.6M

Increased Positions

Position	Shares Δ	Change
1 Fidelity Enhanced Small Cap ETF FESM	New	0 → 114.9K +$4.2M
2 FETH Fidelity Ethereum Fund FETH	New	0 → 64.7K +$2.7M
3 iShares Cybersecurity and Tech IHAK	New	0 → 28.9K +$1.5M
4 PWRD Perfect World PWRD	New	0 → 7.8K +$765.4K
5 Vanguard Emerging Markets Government Bond VWOB	New	0 → 10.9K +$731.4K

Decreased Positions

Position	Shares Δ	Change
1 FT Vest U.S. Small Cap Moderate Buffer ETF SNOV	Sold	217.0K → 0 −$5.0M
2 SPDR EURO STOXX 50 ETF FEZ	Sold	40.5K → 0 −$2.4M
3 iShares MSCI EAFE Growth EFG	Sold	10.2K → 0 −$1.1M
4 Dominion Energy D	Sold	12.7K → 0 −$718.1K
5 TPMN Timothy Plan Market Neutral TPMN	Sold	28.3K → 0 −$679.3K

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Analytics

Portfolio insights and performance metrics for First Heartland Consultants, Inc.

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Sector Allocation

ETF

84.40%

Technology

3.90%

Financial Services

1.70%

Consumer Cyclical

1.70%

Communication Services

1.00%

Healthcare

0.90%

Industrials

0.90%

Consumer Defensive

0.80%

Energy

0.50%

Real Estate

0.20%

Utilities

0.20%

Basic Materials

0.10%

Market Cap Distribution

Mega Cap (> $200B)

8.42%

Large Cap ($10B - $200B)

3.33%

Mid Cap ($2B - $10B)

0.08%

Small Cap ($300M - $2B)

0.02%

Micro Cap ($50M - $300M)

0.01%

Nano Cap (< $50M)

0.02%

N/A (ETF or Unknown)

88.12%

Portfolio Concentration

Top 10 Holdings %

26.09%

Top 20 Holdings %

39.84%

Top 50 Holdings %

62.16%

Top 100 Holdings %

78.94%