HARMONY ASSET MANAGEMENT LLC

RIA/Wealth

HARMONY ASSET MANAGEMENT LLC is a RIA/Wealth based in Scottsdale, AZ led by Alan Edward Rosenfield, reporting $393.6M in AUM as of Q3 2025 with 30% Technology concentration.

Managing PartnerAlan Edward Rosenfield

Portfolio Value: $290.1M
Positions: 169
Top Holding: NVDA at 6.95%
Last Reported: Q3 2025

Address16220 N. Scottsdale Road, Suite 300, Scottsdale, AZ, 85254, United States

Top Holdings

Largest long holdings in HARMONY ASSET MANAGEMENT LLC's portfolio (37.4% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Nvidia NVDA	Semiconductors Technology	$20.2M	6.95%	+$82.3K Bought	0.00% 108.0K shares	Q4 2023 Held for 1y 11m
2 Apple AAPL	Consumer Electronics Technology	$17.8M	6.14%	+$73.1K Bought	0.00% 70.0K shares	Q4 2023 Held for 1y 11m
3 Microsoft MSFT	Software - Infrastructure Technology	$13.8M	4.76%	+$46.6K Bought	0.00% 26.7K shares	Q4 2023 Held for 1y 11m
4 Alphabet Inc. GOOGL	Internet Content & Information Communication Services	$12.1M	4.15%	+$20.7K Bought	0.00% 49.6K shares	Q4 2023 Held for 1y 11m
5 Amazon AMZN	Specialty Retail Consumer Cyclical	$11.9M	4.08%	+$106.5K Bought	0.00% 54.0K shares	Q4 2023 Held for 1y 11m
6 Eli Lilly LLY	Drug Manufacturers - General Healthcare	$7.3M	2.53%	+$78.6K Bought	0.00% 9.6K shares	Q4 2023 Held for 1y 11m
7 Visa V	Financial - Credit Services Financial Services	$7.0M	2.40%	+$116.1K Bought	0.00% 20.4K shares	Q4 2023 Held for 1y 11m
8 Oracle ORCL	Software - Infrastructure Technology	$6.4M	2.19%	+$14.3K Bought	0.00% 22.6K shares	Q4 2023 Held for 1y 11m
9 Uber Technologies UBER	Software - Application Technology	$6.2M	2.13%	+$24.5K Bought	0.00% 63.1K shares	Q2 2024 Held for 1y 5m
10 Home Depot HD	Home Improvement Consumer Cyclical	$6.1M	2.10%	+$215.6K Bought	0.00% 15.1K shares	Q4 2023 Held for 1y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in HARMONY ASSET MANAGEMENT LLC's latest filing

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Market Value

$290.1M

Prior: $266.9M

Q/Q Change

+8.69%

+$23.2M

Net Flows % of MV

+0.784%

Turnover Ratio

5.65%

New Purchases

8 stocks

$4.6M

Added To

75 stocks

+$12.4M

Sold Out Of

10 stocks

$5.5M

Reduced Holdings

50 stocks

-$9.3M

Increased Positions

Position	Shares Δ	Change
1 First Solar FSLR	New	0 → 9.6K +$2.1M
2 iShares iBonds Dec 2032 Term Treasury IBTM	New	0 → 39.1K +$903.7K
3 Electronic Arts EA	New	0 → 1.9K +$389.9K
4 Amplify Cybersecurity HACK	New	0 → 3.8K +$333.8K
5 Fidelity Wise Origin Bitcoin Fund FBTC	New	0 → 2.6K +$262.0K

Decreased Positions

Position	Shares Δ	Change
1 United Parcel Service, Inc. UPS	Sold	11.2K → 0 −$1.1M
2 AT&T T	Sold	35.4K → 0 −$1.0M
3 Adobe ADBE	Sold	1.8K → 0 −$679.5K
4 Advanced Micro Devices AMD	Sold	4.7K → 0 −$661.7K
5 NVO Novo Nordisk NVO	Sold	7.9K → 0 −$545.3K

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Analytics

Portfolio insights and performance metrics for HARMONY ASSET MANAGEMENT LLC

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Sector Allocation

Technology

30.10%

ETF

21.20%

Financial Services

12.90%

Industrials

9.10%

Consumer Cyclical

6.80%

Communication Services

6.80%

Healthcare

4.90%

Energy

3.80%

Basic Materials

0.90%

Utilities

0.60%

Consumer Defensive

0.60%

Real Estate

0.50%

Market Cap Distribution

Mega Cap (> $200B)

49.47%

Large Cap ($10B - $200B)

26.19%

Mid Cap ($2B - $10B)

1.49%

N/A (ETF or Unknown)

22.85%

Portfolio Concentration

Top 10 Holdings %

37.43%

Top 20 Holdings %

51.83%

Top 50 Holdings %

74.24%

Top 100 Holdings %

91.68%