Headland Capital, LLC logo

Headland Capital, LLC

RIA/Wealth

Headland Capital, LLC is a RIA/Wealth based in Mt. Pleasant, SC led by David Whittle Upchurch, reporting $403.0M in AUM as of Q3 2025 with 58% ETF concentration, 73% concentrated in top 10 holdings, and 22% allocation to SPY.

Managing PartnerDavid Whittle Upchurch
Portfolio Value
$356.2M
Positions
71
Top Holding
SPY at 21.54%
Last Reported
Q3 2025
Address300 West Coleman Blvd., Suite 204, Mt. Pleasant, SC, 29464, United States

Top Holdings

Largest long holdings in Headland Capital, LLC's portfolio (73% of total portfolio)

See all holdings
HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$76.7M
21.54%
+$2.1M
Bought
115.2K shares
Insurance - Property & Casualty
Financial Services
$49.2M
13.81%
+$118.0K
Bought
0.03%
199.3K shares
ETF
ETF
$24.0M
6.75%
+$737.1K
Bought
561.8K shares
ETF
ETF
$19.6M
5.50%
+$1.1M
Bought
29.3K shares
ETF
ETF
$18.3M
5.14%
+$993.6K
Bought
1.1M shares
Renewable Utilities
Utilities
$17.4M
4.88%
-$696.1K
Sold
0.01%
28.3K shares
ETF
ETF
$17.4M
4.87%
+$516.8K
Bought
923.0K shares
ETF
ETF
$13.8M
3.86%
+$509.3K
Bought
273.7K shares
Semiconductors
Technology
$12.5M
3.52%
-$38.8K
Sold
44.8K shares
ETF
ETF
$11.0M
3.09%
+$393.2K
Bought
150.2K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Headland Capital, LLC's latest filing

See all changes
Market Value
$356.2M
Prior: $330.9M
Q/Q Change
+7.64%
+$25.3M
Net Flows % of MV
+3.28%
Turnover Ratio
2.19%
New Purchases
13 stocks
$4.1M
Added To
39 stocks
+$9.1M
Sold Out Of
2 stocks
$379.1K
Reduced Holdings
15 stocks
-$1.1M

Increased Positions

PositionShares Δ
New
New
New
New
5
Oracle logo
Oracle
ORCL
New

Decreased Positions

PositionShares Δ
Sold
Sold
-19.03%
-12.49%
-9.04%

Analytics

Portfolio insights and performance metrics for Headland Capital, LLC

View analytics

Sector Allocation

ETF: 58.30%ETFFinancial Services: 14.50%Financial ServicesTechnology: 10.60%TechnologyUtilities: 5.10%Consumer Cyclical: 2.80%Healthcare: 2.60%Consumer Defensive: 2.40%Real Estate: 1.60%Basic Materials: 1.40%Communication Services: 0.30%Industrials: 0.20%Energy: 0.10%
ETF
58.30%
Financial Services
14.50%
Technology
10.60%
Utilities
5.10%
Consumer Cyclical
2.80%
Healthcare
2.60%
Consumer Defensive
2.40%
Real Estate
1.60%
Basic Materials
1.40%
Communication Services
0.30%
Industrials
0.20%
Energy
0.10%

Market Cap Distribution

Mega Cap (> $200B): 12.92%Mega Cap (> $200B)Large Cap ($10B - $200B): 23.53%Large Cap ($10B - $200B)Mid Cap ($2B - $10B): 1.54%N/A (ETF or Unknown): 62.01%N/A (ETF or Unknown)
Mega Cap (> $200B)
12.92%
Large Cap ($10B - $200B)
23.53%
Mid Cap ($2B - $10B)
1.54%
N/A (ETF or Unknown)
62.01%

Portfolio Concentration

Top 10 Holdings %
72.97%
Top 20 Holdings %
93.87%
Top 50 Holdings %
98.6%
Top 100 Holdings %
100.0%

Cookie Preferences

We use cookies for analytics. See our Privacy and Cookie Policy.