Heck Capital Advisors, LLC

RIA/Wealth

Heck Capital Advisors, LLC is a RIA/Wealth based in Rhinelander, WI led by Kenneth Robert Heck, reporting $9.7B in AUM as of Q3 2025 with 95% ETF concentration, 51% concentrated in top 10 holdings, 15% allocation to IVV, and minimal technology exposure.

CFOKenneth Robert Heck

Portfolio Value: $1.3B
Positions: 190
Top Holding: IVV at 15.13%
Last Reported: Q3 2025

Address15 East Anderson Street, Rhinelander, WI, 54501, United States

Top Holdings

Largest long holdings in Heck Capital Advisors, LLC's portfolio (51.4% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$189.7M	15.13%	+$8.7M Bought	— 283.5K shares	Q4 2016 Held for 8y 11m
2 Vanguard Total Stock Market VTI	ETF ETF	$119.7M	9.55%	+$3.9M Bought	— 364.3K shares	Q4 2016 Held for 8y 11m
3 Invesco S&P 500 Equal Weight ETF RSP	ETF ETF	$57.3M	4.57%	-$2.8M Sold	— 302.2K shares	Q2 2018 Held for 7y 5m
4 ONEQ Fidelity Nasdaq Composite Index ETF ONEQ	ETF ETF	$54.9M	4.38%	+$660.9K Bought	— 616.1K shares	Q2 2024 Held for 1y 5m
5 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$45.3M	3.61%	+$8.2M Bought	— 687.3K shares	Q2 2017 Held for 8y 5m
6 iShares Core MSCI EAFE ETF IEFA	ETF ETF	$40.4M	3.23%	+$1.6M Bought	— 463.1K shares	Q4 2016 Held for 8y 11m
7 SPDR Dow Jones Industrial Average ETF Trust DIA	ETF ETF	$39.0M	3.11%	+$1.5M Bought	— 84.1K shares	Q4 2016 Held for 8y 11m
8 iShares U.S. Treasury Bond GOVT	ETF ETF	$34.1M	2.72%	+$3.6M Bought	— 1.5M shares	Q3 2022 Held for 3y 2m
9 iShares Russell Top 200 IWL	ETF ETF	$33.9M	2.70%	-$48.2K Sold	— 203.8K shares	Q4 2024 Held for 11 months
10 iShares MSCI USA Quality Factor QUAL	ETF ETF	$30.4M	2.42%	-$2.2M Sold	— 156.1K shares	Q3 2017 Held for 8y 2m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Heck Capital Advisors, LLC's latest filing

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Market Value

$1.3B

Prior: $1.2B

Q/Q Change

+7.94%

+$92.2M

Net Flows % of MV

+1.19%

Turnover Ratio

8.04%

New Purchases

8 stocks

$14.6M

Added To

102 stocks

+$89.8M

Sold Out Of

4 stocks

$56.8M

Reduced Holdings

57 stocks

-$32.7M

Increased Positions

Position	Shares Δ	Change
1 VanEck Bitcoin Trust HODL	New	0 → 193.6K +$6.3M
2 FETH Fidelity Ethereum Fund FETH	New	0 → 66.6K +$2.8M
3 VanEck Uranium and Nuclear NLR	New	0 → 17.2K +$2.3M
4 AB Tax-Aware Long Municipal TAFL	New	0 → 84.1K +$2.1M
5 iShares Agency Bond AGZ	New	0 → 7.8K +$865.4K

Decreased Positions

Position	Shares Δ	Change
1 SPDR S&P 500 ETF Trust SPY	Sold	84.6K → 0 −$52.3M
2 iShares S&P 100 OEF	Sold	12.5K → 0 −$3.8M
3 US Treasury 6 Month Bill ETF XBIL	Sold	10.0K → 0 −$503.0K
4 JPMorgan Equity Premium Income JEPI	Sold	3.6K → 0 −$207.4K
5 Janus Henderson AAA CLO JAAA	-81.63%	39.9K → 7.3K −$1.7M