Herold Advisors, Inc.

RIA/Wealth

Herold Advisors, Inc. is a RIA/Wealth based in New York, NY led by Lawrence Stephen Herold, reporting $489.7M in AUM as of Q3 2025 with AAPL as the largest holding (5% allocation).

CEOLawrence Stephen Herold

Portfolio Value: $430.9M
Positions: 247
Top Holding: AAPL at 5%
Last Reported: Q3 2025

Address845 Third Avene Suite 1703, New York, NY, 10022-7513, United States

Top Holdings

Largest long holdings in Herold Advisors, Inc.'s portfolio (27.4% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Apple AAPL	Consumer Electronics Technology	$21.6M	5.00%	-$2.6M Sold	0.00% 84.6K shares	Q3 2021 Held for 4y 2m
2 Nvidia NVDA	Semiconductors Technology	$21.1M	4.89%	+$3.8M Bought	0.00% 112.9K shares	Q3 2021 Held for 4y 2m
3 Microsoft MSFT	Software - Infrastructure Technology	$18.2M	4.22%	+$1.3M Bought	0.00% 35.1K shares	Q3 2021 Held for 4y 2m
4 JPMorgan Chase JPM	Banks - Diversified Financial Services	$9.2M	2.12%	+$185.5K Bought	0.00% 29.0K shares	Q3 2021 Held for 4y 2m
5 Mastercard MA	Financial - Credit Services Financial Services	$8.8M	2.04%	+$318.6K Bought	0.00% 15.4K shares	Q3 2021 Held for 4y 2m
6 AbbVie ABBV	Drug Manufacturers - General Healthcare	$8.3M	1.93%	+$389.7K Bought	0.00% 35.8K shares	Q3 2021 Held for 4y 2m
7 Avantis U.S. Equity AVUS	ETF ETF	$8.1M	1.88%	-$9.2M Sold	— 74.3K shares	Q3 2021 Held for 4y 2m
8 Eli Lilly LLY	Drug Manufacturers - General Healthcare	$8.0M	1.87%	+$628.0K Bought	0.00% 10.5K shares	Q3 2021 Held for 4y 2m
9 Visa V	Financial - Credit Services Financial Services	$7.5M	1.74%	-$905.8K Sold	0.00% 22.0K shares	Q3 2021 Held for 4y 2m
10 Dimensional U.S. Equity DFUS	ETF ETF	$7.4M	1.71%	+$1.2M Bought	— 101.8K shares	Q3 2023 Held for 2y 2m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Herold Advisors, Inc.'s latest filing

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Market Value

$430.9M

Prior: $476.9M

Q/Q Change

-9.65%

-$46.0M

Net Flows % of MV

-17.37%

Turnover Ratio

14.74%

New Purchases

2 stocks

$563.5K

Added To

94 stocks

+$25.2M

Sold Out Of

68 stocks

$58.9M

Reduced Holdings

126 stocks

-$41.6M

Increased Positions

Position	Shares Δ	Change
1 Avantis International Large Cap Value AVIV	New	0 → 5.4K +$360.9K
2 D-Wave Quantum QBTS	New	0 → 8.2K +$202.6K
3 Avantis U.S. Mid Cap Value AVMV	+92.37%	6.7K → 12.9K +$427.1K
4 Fidelity Dividend ETF for Rising Rates FDRR	+66.94%	7.4K → 12.3K +$289.6K
5 Tractor Supply Company TSCO	+61.96%	9.7K → 15.8K +$342.7K

Decreased Positions

Position	Shares Δ	Change
1 Invesco S&P 500 Equal Weight ETF RSP	Sold	39.7K → 0 −$7.2M
2 SPDR Bloomberg 1-3 Month T-Bill ETF BIL	Sold	75.2K → 0 −$6.9M
3 Vanguard Total Bond Market BND	Sold	64.6K → 0 −$4.8M
4 iShares iBoxx $ Investment Grade Corporate Bond LQD	Sold	37.3K → 0 −$4.1M
5 Dimensional World ex U.S. Core Equity 2 DFAX	Sold	113.9K → 0 −$3.3M