High Falls Advisors, Inc

RIA/Wealth

High Falls Advisors, Inc is a RIA/Wealth based in Rochester, NY led by Kenneth Joseph Burke, reporting $607.0M in AUM as of Q3 2025 with 85% ETF concentration and 60% concentrated in top 10 holdings.

CEOKenneth Joseph Burke

Portfolio Value: $472.3M
Positions: 143
Top Holding: IUSB at 9.65%
Last Reported: Q3 2025

Address180 South Clinton Ave, Suite 300, Rochester, NY, 14604, United States

Top Holdings

Largest long holdings in High Falls Advisors, Inc's portfolio (60.3% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core Total USD Bond Market IUSB	ETF ETF	$45.6M	9.65%	-$6.6M Sold	— 975.6K shares	Q1 2021 Held for 4y 8m
2 iShares Core S&P 500 ETF IVV	ETF ETF	$39.8M	8.44%	+$1.1M Bought	— 59.5K shares	Q4 2015 Held for 9y 11m
3 BlackRock U.S. Equity Factor Rotation DYNF	ETF ETF	$32.6M	6.90%	+$4.3M Bought	— 550.8K shares	Q1 2024 Held for 1y 8m
4 iShares S&P 500 Growth ETF IVW	ETF ETF	$28.8M	6.10%	-$1.6M Sold	— 238.7K shares	Q2 2023 Held for 2y 5m
5 iShares MSCI USA Quality Factor QUAL	ETF ETF	$26.1M	5.52%	-$5.4M Sold	— 134.1K shares	Q1 2023 Held for 2y 8m
6 EFV iShares MSCI EAFE Value EFV	ETF ETF	$25.5M	5.39%	-$4.3M Sold	— 375.4K shares	Q1 2021 Held for 4y 8m
7 iShares S&P 500 Value IVE	ETF ETF	$24.2M	5.13%	+$899.8K Bought	— 117.4K shares	Q1 2024 Held for 1y 8m
8 iShares S&P 100 OEF	ETF ETF	$23.3M	4.93%	+$9.4M Bought	— 70.0K shares	Q1 2023 Held for 2y 8m
9 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$21.4M	4.54%	+$1.8M Bought	— 325.3K shares	Q1 2023 Held for 2y 8m
10 TLH iShares 10-20 Year Treasury Bond TLH	ETF ETF	$17.4M	3.69%	+$3.3M Bought	— 169.2K shares	Q3 2021 Held for 4y 2m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in High Falls Advisors, Inc's latest filing

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Market Value

$472.3M

Prior: $446.3M

Q/Q Change

+5.82%

+$26.0M

Net Flows % of MV

-2.14%

Turnover Ratio

8.8%

New Purchases

5 stocks

$5.4M

Added To

60 stocks

+$27.3M

Sold Out Of

8 stocks

$2.5M

Reduced Holdings

53 stocks

-$40.3M

Increased Positions

Position	Shares Δ	Change
1 iShares U.S. Aerospace & Defense ITA	New	0 → 21.0K +$4.4M
2 Fidelity Quality Factor ETF FQAL	New	0 → 3.6K +$269.9K
3 FIVA Fidelity International Value Factor FIVA	New	0 → 8.5K +$264.8K
4 Invesco National AMT-Free Municipal Bond PZA	New	0 → 9.8K +$227.4K
5 Invesco S&P 100 Equal Weight ETF EQWL	New	0 → 2.0K +$226.8K

Decreased Positions

Position	Shares Δ	Change
1 Honeywell International HON	Sold	4.0K → 0 −$933.2K
2 Fidelity Stocks for Inflation ETF FCPI	Sold	6.8K → 0 −$314.9K
3 iShares Currency Hedged MSCI Eurozone ETF HEZU	Sold	6.1K → 0 −$251.2K
4 iShares ESG Aware MSCI EAFE ETF ESGD	Sold	2.4K → 0 −$211.2K
5 JHMB John Hancock Mortgage-Backed Securities JHMB	Sold	9.5K → 0 −$208.3K