Highland Financial Advisors, LLC

RIA/Wealth

Highland Financial Advisors, LLC is a RIA/Wealth based in Wayne, NJ led by Reed Charles Fraasa, reporting $503.8M in AUM as of Q3 2025 with 95% ETF concentration and 74% concentrated in top 10 holdings.

Managing PartnerReed Charles Fraasa

Portfolio Value: $348.8M
Positions: 58
Top Holding: SPLG at 11.21%
Last Reported: Q3 2025

Address1680 Route 23, Suite 210, Wayne, NJ, 07470, United States

Top Holdings

Largest long holdings in Highland Financial Advisors, LLC's portfolio (74% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 SPDR Portfolio S&P 500 ETF SPLG	ETF ETF	$39.1M	11.21%	+$1.1M Bought	— 499.2K shares	Q2 2022 Held for 3y 5m
2 Invesco NASDAQ 100 ETF QQQM	ETF ETF	$35.7M	10.24%	+$1.4M Bought	— 144.5K shares	Q2 2024 Held for 1y 5m
3 Avantis U.S. Equity AVUS	ETF ETF	$33.4M	9.56%	+$1.2M Bought	— 306.9K shares	Q2 2022 Held for 3y 5m
4 Dimensional US Core Equity Market DFAU	ETF ETF	$33.3M	9.55%	+$1.5M Bought	— 728.0K shares	Q2 2022 Held for 3y 5m
5 Vanguard Russell 1000 Growth VONG	ETF ETF	$27.6M	7.91%	+$733.7K Bought	— 228.9K shares	Q2 2022 Held for 3y 5m
6 Avantis Core Fixed Income AVIG	ETF ETF	$22.0M	6.30%	+$611.1K Bought	— 522.5K shares	Q2 2022 Held for 3y 5m
7 Avantis U.S. Small Cap Value AVUV	ETF ETF	$18.9M	5.43%	+$866.9K Bought	— 190.1K shares	Q2 2022 Held for 3y 5m
8 Avantis International Equity AVDE	ETF ETF	$18.4M	5.26%	+$460.1K Bought	— 232.6K shares	Q2 2022 Held for 3y 5m
9 Goldman Sachs Innovate Equity GINN	ETF ETF	$17.4M	4.99%	+$440.5K Bought	— 235.5K shares	Q2 2022 Held for 3y 5m
10 iShares Russell 1000 Growth IWF	ETF ETF	$12.3M	3.53%	-$24.8K Sold	— 26.3K shares	Q2 2022 Held for 3y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Highland Financial Advisors, LLC's latest filing

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Market Value

$348.8M

Prior: $311.5M

Q/Q Change

+11.95%

+$37.2M

Net Flows % of MV

+3.48%

Turnover Ratio

2.2%

New Purchases

1 stocks

$284.1K

Added To

35 stocks

+$12.7M

Sold Out Of

2 stocks

$290.1K

Reduced Holdings

7 stocks

-$590.5K

Increased Positions

Position	Shares Δ	Change
1 Vanguard S&P 500 ETF VOO	New	0 → 464.0 +$284.1K
2 iShares Core S&P 500 ETF IVV	+21.05%	684.0 → 828.0 +$96.4K
3 iShares ESG Screened S&P Small-Cap ETF XJR	+18.15%	38.4K → 45.4K +$296.5K
4 Vanguard Information Technology VGT	+16.79%	2.3K → 2.7K +$293.4K
5 Microsoft MSFT	+16.07%	1.0K → 1.2K +$86.0K

Decreased Positions

Position	Shares Δ	Change
1 Dimensional US Small Cap Value DFSV	Sold	7.8K → 0 −$228.7K
2 CBRE Global Real Estate Income Fund IGR	Sold	11.6K → 0 −$61.4K
3 iShares ESG Aware U.S. Aggregate Bond EAGG	-64.89%	16.8K → 5.9K −$524.1K
4 SPDR S&P 600 Small Cap Value ETF SLYV	-1.32%	11.3K → 11.1K −$13.2K
5 Dimensional U.S. Core Equity 2 DFAC	-1.27%	14.4K → 14.2K −$7.1K