INVESTMENT ADVISORY SERVICES INC /TX /ADV

INVESTMENT ADVISORY SERVICES INC /TX /ADV is an institution, managing $317.4M across 126 long positions as of Q3 2025 with 39% ETF concentration and 50% concentrated in top 10 holdings.

Portfolio Value: $317.4M
Positions: 126
Top Holding: VIG at 10.93%
Last Reported: Q3 2025

Top Holdings

Largest long holdings in INVESTMENT ADVISORY SERVICES INC /TX /ADV's portfolio (50.3% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Vanguard Dividend Appreciation VIG	Unknown Unknown	$34.7M	10.93%	+$557.0K Bought	— 160.8K shares	Q4 2022 Held for 2y 11m
2 Invesco QQQ Trust QQQ	ETF ETF	$31.8M	10.03%	+$607.0K Bought	— 53.0K shares	Q1 2022 Held for 3y 8m
3 Microsoft MSFT	Software - Infrastructure Technology	$19.9M	6.26%	-$150.2K Sold	0.00% 38.3K shares	Q2 2021 Held for 4y 5m
4 JPMorgan Equity Premium Income JEPI	ETF ETF	$17.5M	5.52%	+$886.9K Bought	— 306.9K shares	Q3 2021 Held for 4y 2m
5 Apple AAPL	Consumer Electronics Technology	$12.3M	3.86%	-$172.6K Sold	0.00% 48.1K shares	Q2 2021 Held for 4y 5m
6 Pacer US Cash Cows 100 COWZ	ETF ETF	$10.6M	3.35%	-$591.1K Sold	— 185.0K shares	Q4 2022 Held for 2y 11m
7 Walmart WMT	Discount Stores Consumer Defensive	$10.6M	3.34%	-$127.5K Sold	0.00% 103.0K shares	Q2 2021 Held for 4y 5m
8 Schwab US Dividend Equity SCHD	ETF ETF	$8.1M	2.56%	-$1.6M Sold	— 298.1K shares	Q1 2022 Held for 3y 8m
9 iShares Core S&P U.S. Growth IUSG	ETF ETF	$7.0M	2.21%	+$170.0K Bought	— 42.7K shares	Q2 2021 Held for 4y 5m
10 Fidelity Fundamental Large Cap Growth FFLG	ETF ETF	$6.9M	2.18%	+$656.9K Bought	— 235.2K shares	Q2 2022 Held for 3y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in INVESTMENT ADVISORY SERVICES INC /TX /ADV's latest filing

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Market Value

$317.4M

Prior: $299.8M

Q/Q Change

+5.88%

+$17.6M

Net Flows % of MV

-0.447%

Turnover Ratio

2.52%

New Purchases

1 stocks

$202.1K

Added To

30 stocks

+$6.9M

Sold Out Of

8 stocks

$1.8M

Reduced Holdings

71 stocks

-$6.7M

Increased Positions

Position	Shares Δ	Change
1 TJX Companies TJX	New	0 → 1.4K +$202.1K
2 Fidelity Enhanced Mid Cap FMDE	+71.23%	22.9K → 39.2K +$590.0K
3 Fidelity Enhanced Small Cap ETF FESM	+53.28%	29.4K → 45.1K +$572.8K
4 Fidelity High Dividend FDVV	+52.01%	61.9K → 94.1K +$1.8M
5 CGDV Capital Group Dividend Value CGDV	+18.44%	20.7K → 24.5K +$160.1K

Decreased Positions

Position	Shares Δ	Change
1 Synopsys SNPS	Sold	454.0 → 0 −$232.8K
2 Accenture ACN	Sold	779.0 → 0 −$232.7K
3 Marriott International MAR	Sold	834.0 → 0 −$227.8K
4 Colgate-Palmolive CL	Sold	2.5K → 0 −$223.0K
5 Cintas CTAS	Sold	996.0 → 0 −$221.9K

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Analytics

Portfolio insights and performance metrics for INVESTMENT ADVISORY SERVICES INC /TX /ADV

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Sector Allocation

ETF

38.90%

Technology

12.50%

Healthcare

7.90%

Consumer Defensive

7.10%

Financial Services

6.70%

Consumer Cyclical

4.80%

Energy

4.30%

Industrials

3.70%

Communication Services

1.60%

Utilities

1.10%

Real Estate

0.40%

Basic Materials

0.20%

Market Cap Distribution

Mega Cap (> $200B)

36.49%

Large Cap ($10B - $200B)

12.78%

Mid Cap ($2B - $10B)

0.35%

Small Cap ($300M - $2B)

0.08%

Micro Cap ($50M - $300M)

0.03%

Nano Cap (< $50M)

0.41%

N/A (ETF or Unknown)

49.86%

Portfolio Concentration

Top 10 Holdings %

50.25%

Top 20 Holdings %

66.23%

Top 50 Holdings %

88.26%

Top 100 Holdings %

98.1%