Keel Point, LLC

RIA/Wealth

Keel Point, LLC is a RIA/Wealth based in Huntsville, AL led by Robert Carl Mayes, reporting $2.9B in AUM as of Q3 2025 with 55% ETF concentration and 17% allocation to VOO.

CEORobert Carl Mayes

Portfolio Value: $1.6B
Positions: 524
Top Holding: VOO at 17.03%
Last Reported: Q3 2025

Address100 Church Street, Suite 500, Huntsville, AL, 35801, United States

Top Holdings

Largest long holdings in Keel Point, LLC's portfolio (43.4% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Vanguard S&P 500 ETF VOO	ETF ETF	$276.1M	17.03%	+$27.1M Bought	— 450.9K shares	Q1 2015 Held for 10y 9m
2 Netflix NFLX	Entertainment Communication Services	$79.5M	4.90%	+$3.6K Bought	0.02% 66.3K shares	Q3 2020 Held for 5y 3m
3 SPDR S&P 500 ETF Trust SPY	ETF ETF	$61.1M	3.77%	-$10.8M Sold	— 91.7K shares	Q1 2015 Held for 10y 9m
4 Vanguard FTSE Developed Markets VEA	ETF ETF	$57.7M	3.56%	+$3.6M Bought	— 963.2K shares	Q1 2015 Held for 10y 9m
5 iShares Core U.S. Aggregate Bond AGG	ETF ETF	$46.2M	2.85%	+$4.0M Bought	— 461.0K shares	Q3 2015 Held for 10y 3m
6 iShares Russell 1000 IWB	ETF ETF	$45.6M	2.81%	+$234.6K Bought	— 124.9K shares	Q4 2017 Held for 8 years
7 iShares MSCI EAFE EFA	ETF ETF	$36.9M	2.28%	-$237.7K Sold	— 395.3K shares	Q1 2015 Held for 10y 9m
8 Nvidia NVDA	Semiconductors Technology	$34.5M	2.13%	+$5.0M Bought	0.00% 185.1K shares	Q3 2020 Held for 5y 3m
9 Apple AAPL	Consumer Electronics Technology	$33.6M	2.07%	+$494.0K Bought	0.00% 132.0K shares	Q1 2015 Held for 10y 9m
10 GLD SPDR Gold Trust GLD	Unknown Unknown	$32.2M	1.99%	+$2.1M Bought	— 90.7K shares	Q4 2022 Held for 3 years

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Keel Point, LLC's latest filing

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Market Value

$1.6B

Prior: $1.5B

Q/Q Change

+7.47%

+$112.8M

Net Flows % of MV

+1.17%

Turnover Ratio

4.3%

New Purchases

30 stocks

$9.5M

Added To

215 stocks

+$66.1M

Sold Out Of

32 stocks

$14.7M

Reduced Holdings

227 stocks

-$42.0M

Increased Positions

Position	Shares Δ	Change
1 Invesco KBW Bank ETF KBWB	New	0 → 25.8K +$2.0M
2 ETHE Grayscale Ethereum Trust ETHE	New	0 → 18.9K +$649.1K
3 ETHA iShares Ethereum Trust ETHA	New	0 → 20.0K +$630.2K
4 Bitwise Crypto Industry Innovators BITQ	New	0 → 19.1K +$478.9K
5 Applovin Corporation APP	New	0 → 658.0 +$472.8K

Decreased Positions

Position	Shares Δ	Change
1 Fiserv FI	Sold	30.0K → 0 −$5.2M
2 The J.M. Smucker Company SJM	Sold	8.9K → 0 −$874.1K
3 Dimensional US Sustainability Core 1 DFSU	Sold	20.2K → 0 −$793.3K
4 Powell Industries POWL	Sold	3.0K → 0 −$633.5K
5 SPDR Bloomberg 1-3 Month T-Bill ETF BIL	Sold	5.4K → 0 −$491.2K

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Analytics

Portfolio insights and performance metrics for Keel Point, LLC

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Sector Allocation

ETF

54.60%

Technology

11.30%

Communication Services

7.80%

Consumer Cyclical

6.00%

Financial Services

4.30%

Healthcare

3.60%

Industrials

3.40%

Consumer Defensive

1.50%

Utilities

1.20%

Basic Materials

0.90%

Energy

0.70%

Real Estate

0.20%

Market Cap Distribution

Mega Cap (> $200B)

24.84%

Large Cap ($10B - $200B)

14.83%

Mid Cap ($2B - $10B)

0.56%

Small Cap ($300M - $2B)

0.34%

Micro Cap ($50M - $300M)

0.02%

Nano Cap (< $50M)

0.06%

N/A (ETF or Unknown)

59.36%

Portfolio Concentration

Top 10 Holdings %

43.39%

Top 20 Holdings %

56.38%

Top 50 Holdings %

71.77%

Top 100 Holdings %

83.08%