Kelly Financial Services LLC

RIA/Wealth

Kelly Financial Services LLC is a RIA/Wealth based in Braintree, MA led by Kelly D. Kelly, reporting $506.5M in AUM as of Q3 2025 with 84% ETF concentration, 56% concentrated in top 10 holdings, and minimal technology exposure.

PresidentKelly D. Kelly

Portfolio Value: $373.6M
Positions: 111
Top Holding: DYNF at 8.42%
Last Reported: Q3 2025

Address10 Forbes Road, Ste 130, Braintree, MA, 02184, United States

Top Holdings

Largest long holdings in Kelly Financial Services LLC's portfolio (56% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 BlackRock U.S. Equity Factor Rotation DYNF	ETF ETF	$31.4M	8.42%	+$9.2M Bought	— 531.2K shares	Q1 2024 Held for 1y 8m
2 iShares Core S&P 500 ETF IVV	ETF ETF	$23.8M	6.37%	-$1.8M Sold	— 35.6K shares	Q1 2019 Held for 6y 8m
3 iShares MSCI USA Quality Factor QUAL	ETF ETF	$23.0M	6.15%	-$1.4M Sold	— 118.2K shares	Q1 2021 Held for 4y 8m
4 iShares S&P 500 Growth ETF IVW	ETF ETF	$21.7M	5.81%	-$774.1K Sold	— 179.8K shares	Q1 2019 Held for 6y 8m
5 iShares S&P 100 OEF	ETF ETF	$20.6M	5.51%	+$6.9M Bought	— 61.8K shares	Q1 2022 Held for 3y 8m
6 TLH iShares 10-20 Year Treasury Bond TLH	ETF ETF	$20.1M	5.39%	+$2.3M Bought	— 195.4K shares	Q3 2021 Held for 4y 2m
7 iShares S&P 500 Value IVE	ETF ETF	$19.0M	5.08%	+$1.5M Bought	— 91.9K shares	Q1 2019 Held for 6y 8m
8 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$18.7M	5.01%	+$17.8M Bought	— 283.9K shares	Q1 2025 Held for 8 months
9 BlackRock Flexible Income BINC	ETF ETF	$16.0M	4.29%	+$1.7M Bought	— 300.8K shares	Q1 2024 Held for 1y 8m
10 EFV iShares MSCI EAFE Value EFV	ETF ETF	$14.7M	3.95%	-$7.9M Sold	— 217.3K shares	Q1 2021 Held for 4y 8m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Kelly Financial Services LLC's latest filing

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Market Value

$373.6M

Prior: $333.0M

Q/Q Change

+12.19%

+$40.6M

Net Flows % of MV

+5.15%

Turnover Ratio

13.69%

New Purchases

1 stocks

$6.7M

Added To

48 stocks

+$53.3M

Sold Out Of

10 stocks

$15.9M

Reduced Holdings

50 stocks

-$25.0M

Increased Positions

Position	Shares Δ	Change
1 Global X Defense Tech SHLD	New	0 → 95.6K +$6.7M
2 iShares Core MSCI Emerging Markets IEMG	+2,049.28%	13.2K → 283.9K +$17.8M
3 iShares Russell Top 200 Growth IWY	+182.31%	1.4K → 3.9K +$693.9K
4 iShares S&P 100 OEF	+50.6%	41.0K → 61.8K +$6.9M
5 BlackRock U.S. Equity Factor Rotation DYNF	+41.54%	375.3K → 531.2K +$9.2M

Decreased Positions

Position	Shares Δ	Change
1 iShares MSCI Emerging Markets ex China EMXC	Sold	197.0K → 0 −$12.4M
2 iShares MSCI Emerging Markets EEM	Sold	23.7K → 0 −$1.1M
3 iShares MSCI EAFE Growth EFG	Sold	3.7K → 0 −$410.6K
4 Eli Lilly LLY	Sold	426.0 → 0 −$332.0K
5 SPDR Portfolio Aggregate Bond SPAB	Sold	12.0K → 0 −$308.0K