NORTH STAR ASSET MANAGEMENT INC logo

NORTH STAR ASSET MANAGEMENT INC

RIA/Wealth

NORTH STAR ASSET MANAGEMENT INC is a RIA/Wealth based in Neenah, WI led by Kenneth Jay Brusda, reporting $3.1B in AUM as of Q3 2025 with 32% Technology concentration.

ChairmanKenneth Jay Brusda
Portfolio Value
$2.4B
Positions
298
Top Holding
AAPL at 3.89%
Last Reported
Q3 2025
Address134 E. Wisconsin Ave., One Neenah Center, Suite 300, Neenah, WI, 54956, United States

Top Holdings

Largest long holdings in NORTH STAR ASSET MANAGEMENT INC's portfolio (25.9% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
1
Apple logo
Apple
AAPL
Consumer Electronics
Technology
$92.2M
3.89%
-$3.2M
Sold
0.00%
362.0K shares
Software - Infrastructure
Technology
$81.4M
3.43%
-$1.0M
Sold
0.00%
157.1K shares
ETF
ETF
$69.1M
2.91%
+$595.5K
Bought
2.7M shares
ETF
ETF
$59.7M
2.52%
-$393.1K
Sold
181.9K shares
ETF
ETF
$59.1M
2.49%
+$277.5K
Bought
754.8K shares
Internet Content & Information
Communication Services
$54.8M
2.31%
-$1.8M
Sold
0.00%
225.0K shares
Software - Application
Technology
$53.8M
2.27%
-$516.8K
Sold
0.25%
605.6K shares
Financial - Credit Services
Financial Services
$49.1M
2.07%
-$419.2K
Sold
0.01%
143.8K shares
9
Amazon logo
Amazon
AMZN
Specialty Retail
Consumer Cyclical
$49.0M
2.07%
+$434.3K
Bought
0.00%
223.4K shares
Financial - Capital Markets
Financial Services
$47.0M
1.98%
-$799.8K
Sold
0.03%
492.4K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in NORTH STAR ASSET MANAGEMENT INC's latest filing

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Market Value
$2.4B
Prior: $2.3B
Q/Q Change
+4.33%
+$98.4M
Net Flows % of MV
-0.211%
Turnover Ratio
1.78%
New Purchases
9 stocks
$5.6M
Added To
100 stocks
+$33.4M
Sold Out Of
10 stocks
$6.0M
Reduced Holdings
125 stocks
-$37.9M

Increased Positions

PositionShares Δ
New
New
New
New
New

Decreased Positions

PositionShares Δ
1
Ansys logo
Ansys
ANSS
Sold
Sold
3
Hess logo
Hess
HES
Sold
4
Masimo logo
Masimo
MASI
Sold
Sold

Analytics

Portfolio insights and performance metrics for NORTH STAR ASSET MANAGEMENT INC

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Sector Allocation

Technology: 31.80%TechnologyETF: 14.80%ETFHealthcare: 13.80%HealthcareFinancial Services: 12.40%Financial ServicesIndustrials: 7.80%Consumer Cyclical: 5.40%Communication Services: 5.00%Consumer Defensive: 3.20%Basic Materials: 1.80%Utilities: 1.20%Energy: 0.30%Real Estate: 0.20%
Technology
31.80%
ETF
14.80%
Healthcare
13.80%
Financial Services
12.40%
Industrials
7.80%
Consumer Cyclical
5.40%
Communication Services
5.00%
Consumer Defensive
3.20%
Basic Materials
1.80%
Utilities
1.20%
Energy
0.30%
Real Estate
0.20%

Market Cap Distribution

Mega Cap (> $200B): 29.56%Mega Cap (> $200B)Large Cap ($10B - $200B): 44.39%Large Cap ($10B - $200B)Mid Cap ($2B - $10B): 7.98%Small Cap ($300M - $2B): 0.99%Micro Cap ($50M - $300M): 0.00%Nano Cap (< $50M): 0.00%N/A (ETF or Unknown): 17.08%N/A (ETF or Unknown)
Mega Cap (> $200B)
29.56%
Large Cap ($10B - $200B)
44.39%
Mid Cap ($2B - $10B)
7.98%
Small Cap ($300M - $2B)
0.99%
Micro Cap ($50M - $300M)
0.00%
Nano Cap (< $50M)
0.00%
N/A (ETF or Unknown)
17.08%

Portfolio Concentration

Top 10 Holdings %
25.95%
Top 20 Holdings %
41.27%
Top 50 Holdings %
70.75%
Top 100 Holdings %
90.89%

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