NorthLanding Financial Partners, LLC

RIA/Wealth

NorthLanding Financial Partners, LLC is a RIA/Wealth based in Rochester, NY led by Bryce P Carey, reporting $129.3M in AUM as of Q3 2025 with 97% ETF concentration, 83% concentrated in top 10 holdings, and 27% allocation to IVV.

CCOBryce P Carey

Portfolio Value: $119.8M
Positions: 43
Top Holding: IVV at 26.8%
Last Reported: Q3 2025

Address90 Linden Oaks, Suite 220, Rochester, NY, 14625, United States

Top Holdings

Largest long holdings in NorthLanding Financial Partners, LLC's portfolio (82.9% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$32.1M	26.80%	-$680.7K Sold	— 48.0K shares	Q3 2022 Held for 3y 2m
2 iShares Core MSCI EAFE ETF IEFA	ETF ETF	$22.1M	18.45%	-$54.9K Sold	— 253.2K shares	Q3 2022 Held for 3y 2m
3 VCRB Vanguard Core Bond VCRB	ETF ETF	$10.0M	8.31%	+$742.2K Bought	— 127.0K shares	Q1 2024 Held for 1y 8m
4 Vanguard Value VTV	ETF ETF	$9.8M	8.18%	+$559.5 Bought	— 52.6K shares	Q3 2022 Held for 3y 2m
5 iShares Core U.S. Aggregate Bond AGG	ETF ETF	$9.4M	7.84%	+$729.1K Bought	— 93.7K shares	Q3 2022 Held for 3y 2m
6 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$4.6M	3.82%	-$62.6K Sold	— 69.4K shares	Q3 2022 Held for 3y 2m
7 Vanguard FTSE Developed Markets VEA	ETF ETF	$3.4M	2.85%	+$539.3 Bought	— 57.0K shares	Q3 2022 Held for 3y 2m
8 Vanguard Small-Cap Value VBR	ETF ETF	$2.8M	2.37%	-$6.3K Sold	— 13.6K shares	Q3 2022 Held for 3y 2m
9 iShares Core S&P Mid-Cap ETF IJH	ETF ETF	$2.6M	2.20%	-$121.8K Sold	— 40.4K shares	Q3 2022 Held for 3y 2m
10 Vanguard Real Estate VNQ	ETF ETF	$2.5M	2.10%	+$114.8K Bought	— 27.5K shares	Q3 2022 Held for 3y 2m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in NorthLanding Financial Partners, LLC's latest filing

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Market Value

$119.8M

Prior: $113.0M

Q/Q Change

+6.07%

+$6.9M

Net Flows % of MV

+0.292%

Turnover Ratio

1.52%

New Purchases

1 stocks

$208.2K

Added To

17 stocks

+$1.7M

Sold Out Of

1 stocks

$203.4K

Reduced Holdings

18 stocks

-$1.3M

Increased Positions

Position	Shares Δ	Change
1 iShares J.P. Morgan USD Emerging Markets Bond EMB	New	0 → 2.2K +$208.2K
2 iShares Core U.S. Aggregate Bond AGG	+8.41%	86.5K → 93.7K +$729.1K
3 VCRB Vanguard Core Bond VCRB	+8.05%	117.5K → 127.0K +$742.2K
4 Vanguard Short-Term Bond BSV	+5.38%	2.6K → 2.8K +$11.2K
5 Vanguard Real Estate VNQ	+4.78%	26.3K → 27.5K +$114.8K

Decreased Positions

Position	Shares Δ	Change
1 iShares iBoxx High Yield Corporate Bond HYG	Sold	2.5K → 0 −$203.4K
2 Palo Alto Networks, Inc. PANW	-50.0%	2.7K → 1.4K −$274.9K
3 iShares S&P Small-Cap 600 Value IJS	-8.9%	4.4K → 4.0K −$43.0K
4 iShares Core S&P Mid-Cap ETF IJH	-4.42%	42.3K → 40.4K −$121.8K
5 Apple AAPL	-2.26%	2.1K → 2.1K −$12.2K