NorthRock Partners, LLC

RIA/Wealth

NorthRock Partners, LLC is a RIA/Wealth based in Minneapolis, MN led by Robert Dean Nelson, reporting $6.6B in AUM as of Q3 2025 with 69% ETF concentration.

CEORobert Dean Nelson

Portfolio Value: $5.1B
Positions: 843
Top Holding: SPLG at 5.71%
Last Reported: Q3 2025

Address225 South Sixth Street, Suite 1400, Minneapolis, MN, 55402, United States

Top Holdings

Largest long holdings in NorthRock Partners, LLC's portfolio (43.5% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 SPDR Portfolio S&P 500 ETF SPLG	ETF ETF	$289.7M	5.71%	+$5.1M Bought	— 3.7M shares	Q1 2024 Held for 1y 8m
2 Vanguard S&P 500 ETF VOO	ETF ETF	$286.8M	5.66%	+$220.0M Bought	— 468.3K shares	Q3 2019 Held for 6y 2m
3 Vanguard Short-Term Treasury VGSH	ETF ETF	$258.4M	5.10%	+$16.9M Bought	— 4.4M shares	Q2 2023 Held for 2y 5m
4 SPYV SPDR Portfolio S&P 500 Value ETF SPYV	ETF ETF	$245.5M	4.84%	-$10.4M Sold	— 4.4M shares	Q2 2019 Held for 6y 5m
5 SPDR Portfolio S&P 500 Growth ETF SPYG	ETF ETF	$222.9M	4.40%	-$5.7M Sold	— 2.1M shares	Q2 2019 Held for 6y 5m
6 Apple AAPL	Consumer Electronics Technology	$217.1M	4.28%	+$31.3M Bought	0.01% 852.8K shares	Q4 2014 Held for 10y 11m
7 SPDR S&P 500 ETF Trust SPY	ETF ETF	$202.9M	4.00%	-$10.4M Sold	— 304.5K shares	Q4 2014 Held for 10y 11m
8 iShares 0-3 Month Treasury Bond SGOV	ETF ETF	$189.5M	3.74%	+$14.1M Bought	— 1.9M shares	Q2 2023 Held for 2y 5m
9 Invesco QQQ Trust QQQ	ETF ETF	$183.0M	3.61%	+$170.5M Bought	— 304.9K shares	Q4 2019 Held for 5y 11m
10 SPDR S&P 400 Mid Cap Value ETF MDYV	ETF ETF	$110.2M	2.17%	-$4.0M Sold	— 1.3M shares	Q2 2019 Held for 6y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in NorthRock Partners, LLC's latest filing

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Market Value

$5.1B

Prior: $3.5B

Q/Q Change

+45.84%

+$1.6B

Net Flows % of MV

+26.14%

Turnover Ratio

16.37%

New Purchases

121 stocks

$191.6M

Added To

537 stocks

+$1.3B

Sold Out Of

214 stocks

$82.0M

Reduced Holdings

116 stocks

-$59.7M

Increased Positions

Position	Shares Δ	Change
1 ROUS Hartford Multifactor US Equity ROUS	New	0 → 1.6M +$94.3M
2 BlackRock U.S. Equity Factor Rotation DYNF	New	0 → 431.2K +$25.5M
3 BlackRock Flexible Income BINC	New	0 → 218.7K +$11.6M
4 Xtrackers USD High Yield Corporate Bond HYLB	New	0 → 162.9K +$6.0M
5 iShares U.S. Tech Breakthrough Multisector TECB	New	0 → 75.5K +$4.6M

Decreased Positions

Position	Shares Δ	Change
1 ATI ATI	Sold	540.4K → 0 −$46.7M
2 Envoy Medical COCH	Sold	10.3M → 0 −$14.6M
3 Juniper Networks JNPR	Sold	42.9K → 0 −$1.7M
4 Fiserv FI	Sold	6.4K → 0 −$1.1M
5 Simpson Manufacturing SSD	Sold	4.5K → 0 −$691.9K

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Analytics

Portfolio insights and performance metrics for NorthRock Partners, LLC

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Sector Allocation

ETF

68.90%

Technology

11.30%

Financial Services

4.40%

Consumer Defensive

3.40%

Consumer Cyclical

2.70%

Healthcare

2.30%

Communication Services

2.30%

Industrials

2.00%

Energy

0.70%

Utilities

0.60%

Basic Materials

0.50%

Real Estate

0.40%

Market Cap Distribution

Mega Cap (> $200B)

18.93%

Large Cap ($10B - $200B)

10.59%

Mid Cap ($2B - $10B)

0.68%

Small Cap ($300M - $2B)

0.10%

Micro Cap ($50M - $300M)

0.01%

Nano Cap (< $50M)

0.14%

N/A (ETF or Unknown)

69.56%

Portfolio Concentration

Top 10 Holdings %

43.51%

Top 20 Holdings %

58.21%

Top 50 Holdings %

75.65%

Top 100 Holdings %

84.98%