PLANNING ALTERNATIVES LTD /ADV
RIA/Wealth
PLANNING ALTERNATIVES LTD /ADV is a RIA/Wealth based in Birmingham, MI led by Nathan Mark Mersereau, reporting $1.3B in AUM as of Q3 2025 with 86% ETF concentration, 87% concentrated in top 10 holdings, and 36% allocation to IVV.
PresidentNathan Mark Mersereau
- Portfolio Value
- $778.7M
- Positions
- 88
- Top Holding
- IVV at 36.09%
- Last Reported
- Q3 2025
Top Holdings
Largest long holdings in PLANNING ALTERNATIVES LTD /ADV's portfolio (86.7% of total portfolio)
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| Holding | Sector | Position | Weight | Traded | Ownership |
|---|---|---|---|---|---|
ETF ETF | $281.0M | 36.09% | -$212.2K Sold | — 419.8K shares | |
ETF ETF | $82.8M | 10.63% | +$469.3K Bought | — 1.3M shares | |
ETF ETF | $78.1M | 10.03% | +$1.2M Bought | — 1.3M shares | |
ETF ETF | $72.5M | 9.31% | +$759.2K Bought | — 599.2K shares | |
Unknown Unknown | $58.1M | 7.46% | +$309.9K Bought | — 269.0K shares | |
ETF ETF | $41.3M | 5.31% | +$292.6K Bought | — 347.7K shares | |
ETF ETF | $17.9M | 2.30% | -$210.1K Sold | — 37.3K shares | |
ETF ETF | $15.9M | 2.04% | -$241.9K Sold | — 682.5K shares | |
Consumer Electronics Technology | $15.4M | 1.97% | +$1.6M Bought | 0.00% 60.4K shares | |
ETF ETF | $12.0M | 1.54% | +$183.9K Bought | — 329.5K shares |
Changes
Portfolio activity, position movements, and quarter-over-quarter changes in PLANNING ALTERNATIVES LTD /ADV's latest filing
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Market Value
Q/Q Change
Net Flows % of MV
Turnover Ratio
New Purchases
Added To
Sold Out Of
Reduced Holdings
Increased Positions
| Position | Shares Δ |
|---|---|
New | |
New | |
New | |
New | |
New |
Decreased Positions
| Position | Shares Δ |
|---|---|
Sold | |
-36.39% | |
-30.85% | |
-26.78% | |
-20.45% |
Analytics
Portfolio insights and performance metrics for PLANNING ALTERNATIVES LTD /ADV
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