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Puplava Financial Services, Inc.

RIA/Wealth

Puplava Financial Services, Inc. is a RIA/Wealth based in San Diego, CA led by Lisa Helm, reporting $681.4M in AUM as of Q3 2025 with 40% ETF concentration, 50% concentrated in top 10 holdings, and minimal technology exposure.

CEOLisa Helm
Portfolio Value
$471.5M
Positions
144
Top Holding
VOO at 7.72%
Last Reported
Q3 2025
Address10809 Thornmint Road, 2nd Floor, San Diego, CA, 92127, United States

Top Holdings

Largest long holdings in Puplava Financial Services, Inc.'s portfolio (50.3% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$36.4M
7.72%
-$1.8M
Sold
59.4K shares
ETF
ETF
$36.1M
7.66%
+$32.0M
Bought
707.5K shares
ETF
ETF
$34.5M
7.32%
-$6.8M
Sold
531.1K shares
Silver
Basic Materials
$27.0M
5.73%
-$6.5M
Sold
0.17%
697.6K shares
Auto - Manufacturers
Consumer Cyclical
$26.0M
5.52%
-$241.5K
Sold
0.00%
58.6K shares
6
BP
BP
BP
Unknown
Unknown
$19.8M
4.20%
+$14.7M
Bought
574.7K shares
Gold
Basic Materials
$16.8M
3.56%
-$4.3M
Sold
0.02%
199.1K shares
Unknown
Unknown
$16.2M
3.44%
+$2.6M
Bought
803.1K shares
ETF
ETF
$12.6M
2.67%
+$9.9M
Bought
536.7K shares
ETF
ETF
$11.8M
2.51%
+$5.2M
Bought
273.2K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Puplava Financial Services, Inc.'s latest filing

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Market Value
$471.5M
Prior: $385.5M
Q/Q Change
+22.33%
+$86.1M
Net Flows % of MV
+1.97%
Turnover Ratio
20.13%
New Purchases
15 stocks
$18.9M
Added To
44 stocks
+$80.3M
Sold Out Of
21 stocks
$19.6M
Reduced Holdings
56 stocks
-$70.4M

Increased Positions

PositionShares Δ
New
New
New
New
New

Decreased Positions

PositionShares Δ
Sold
Sold
Sold
Sold
Sold

Analytics

Portfolio insights and performance metrics for Puplava Financial Services, Inc.

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Sector Allocation

ETF: 40.10%ETFBasic Materials: 15.30%Basic MaterialsEnergy: 7.40%EnergyConsumer Cyclical: 6.20%Technology: 4.80%Industrials: 3.80%Healthcare: 2.80%Consumer Defensive: 2.50%Utilities: 1.20%Financial Services: 0.90%Communication Services: 0.40%Real Estate: 0.10%
ETF
40.10%
Basic Materials
15.30%
Energy
7.40%
Consumer Cyclical
6.20%
Technology
4.80%
Industrials
3.80%
Healthcare
2.80%
Consumer Defensive
2.50%
Utilities
1.20%
Financial Services
0.90%
Communication Services
0.40%
Real Estate
0.10%

Market Cap Distribution

Mega Cap (> $200B): 13.80%Mega Cap (> $200B)Large Cap ($10B - $200B): 27.90%Large Cap ($10B - $200B)Mid Cap ($2B - $10B): 3.28%Small Cap ($300M - $2B): 0.42%Micro Cap ($50M - $300M): 0.24%N/A (ETF or Unknown): 54.37%N/A (ETF or Unknown)
Mega Cap (> $200B)
13.80%
Large Cap ($10B - $200B)
27.90%
Mid Cap ($2B - $10B)
3.28%
Small Cap ($300M - $2B)
0.42%
Micro Cap ($50M - $300M)
0.24%
N/A (ETF or Unknown)
54.37%

Portfolio Concentration

Top 10 Holdings %
50.34%
Top 20 Holdings %
65.38%
Top 50 Holdings %
86.46%
Top 100 Holdings %
97.03%

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