Pure Financial Advisors, Inc.

RIA/Wealth

Pure Financial Advisors, Inc. is a RIA/Wealth based in San Diego, CA led by Joseph Dennis Anderson, reporting $8.0B in AUM as of Q3 2025 with 91% ETF concentration, 50% concentrated in top 10 holdings, and minimal technology exposure.

CEOJoseph Dennis Anderson

Portfolio Value: $6.3B
Positions: 493
Top Holding: SPY at 11.01%
Last Reported: Q3 2025

Address3131 Camino Del Rio N, Suite 1550, San Diego, CA, 92108, United States

Top Holdings

Largest long holdings in Pure Financial Advisors, Inc.'s portfolio (50.2% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 SPDR S&P 500 ETF Trust SPY	ETF ETF	$689.3M	11.01%	+$38.3M Bought	— 1.0M shares	Q3 2020 Held for 5y 2m
2 Vanguard Total Bond Market BND	ETF ETF	$541.2M	8.65%	+$38.9M Bought	— 7.3M shares	≤ Q2 2013 Held for 12y 5m+
3 iShares Core MSCI EAFE ETF IEFA	ETF ETF	$380.8M	6.08%	+$17.3M Bought	— 4.4M shares	Q1 2016 Held for 9y 8m
4 Dimensional U.S. Targeted Value DFAT	ETF ETF	$288.7M	4.61%	+$20.8M Bought	— 5.0M shares	Q2 2021 Held for 4y 5m
5 iShares Trust IGSB	ETF ETF	$274.4M	4.38%	+$19.5M Bought	— 5.2M shares	Q3 2020 Held for 5y 2m
6 Dimensional US High Profitability DUHP	ETF ETF	$261.6M	4.18%	+$21.2M Bought	— 6.9M shares	Q1 2023 Held for 2y 8m
7 Dimensional U.S. Small Cap DFAS	ETF ETF	$201.7M	3.22%	+$10.8M Bought	— 2.9M shares	Q2 2021 Held for 4y 5m
8 Vanguard Real Estate VNQ	ETF ETF	$181.5M	2.90%	+$10.0M Bought	— 2.0M shares	≤ Q2 2013 Held for 12y 5m+
9 Dimensional U.S. Core Equity 2 DFAC	ETF ETF	$166.0M	2.65%	-$1.5M Sold	— 4.3M shares	Q2 2021 Held for 4y 5m
10 DCOR Dimensional US Core Equity 1 DCOR	ETF ETF	$155.6M	2.49%	+$4.0M Bought	— 2.2M shares	Q4 2023 Held for 1y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Pure Financial Advisors, Inc.'s latest filing

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Market Value

$6.3B

Prior: $5.7B

Q/Q Change

+10.45%

+$592.3M

Net Flows % of MV

+4.03%

Turnover Ratio

2.55%

New Purchases

33 stocks

$9.1M

Added To

275 stocks

+$275.5M

Sold Out Of

17 stocks

$10.1M

Reduced Holdings

144 stocks

-$22.2M

Increased Positions

Position	Shares Δ	Change
1 IonQ IONQ	New	0 → 14.7K +$902.3K
2 JPMorgan Municipal JMUB	New	0 → 13.4K +$673.8K
3 PIMCO Municipal Income Opportunities MINO	New	0 → 12.0K +$541.5K
4 TLH iShares 10-20 Year Treasury Bond TLH	New	0 → 3.4K +$346.5K
5 JMHI JPMorgan High Yield Municipal JMHI	New	0 → 6.8K +$343.3K

Decreased Positions

Position	Shares Δ	Change
1 Motorcar Parts of America MPAA	Sold	516.1K → 0 −$5.8M
2 AGNC Investment Corp. AGNC	Sold	59.3K → 0 −$545.4K
3 Illumina ILMN	Sold	4.5K → 0 −$433.6K
4 Skechers SKX	Sold	6.3K → 0 −$395.3K
5 VDC Vanguard Consumer Staples VDC	Sold	1.8K → 0 −$388.7K

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Analytics

Portfolio insights and performance metrics for Pure Financial Advisors, Inc.

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Sector Allocation

ETF

91.00%

Technology

3.40%

Financial Services

1.10%

Consumer Cyclical

1.00%

Industrials

0.90%

Healthcare

0.60%

Communication Services

0.60%

Consumer Defensive

0.50%

Energy

0.20%

Utilities

0.20%

Basic Materials

0.10%

Real Estate

0.10%

Market Cap Distribution

Mega Cap (> $200B)

6.13%

Large Cap ($10B - $200B)

2.25%

Mid Cap ($2B - $10B)

0.08%

Small Cap ($300M - $2B)

0.18%

Micro Cap ($50M - $300M)

0.00%

Nano Cap (< $50M)

0.01%

N/A (ETF or Unknown)

91.35%

Portfolio Concentration

Top 10 Holdings %

50.18%

Top 20 Holdings %

68.59%

Top 50 Holdings %

85.47%

Top 100 Holdings %

93.87%