RFG Advisory Group, LLC

RIA/Wealth

RFG Advisory Group, LLC is a RIA/Wealth based in Vestavia Hills, AL led by Shannon Parrott Spotswood, reporting $4.9B in AUM as of Q3 2025 with 70% ETF concentration.

CEOShannon Parrott Spotswood

Portfolio Value: $3.1B
Positions: 927
Top Holding: BVAL at 5.76%
Last Reported: Q3 2025

Address1400 Urban Center Drive, Suite 475, Vestavia Hills, AL, 35242-2245, United States

Top Holdings

Largest long holdings in RFG Advisory Group, LLC's portfolio (19.4% of total portfolio)

See all holdings

GthenH

Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 BVAL Brand Value BVAL	ETF ETF	$179.5M	5.76%	+$33.2M Bought	— 6.6M shares	Q2 2025 Held for 5 months
2 SPDR Portfolio S&P 500 Growth ETF SPYG	ETF ETF	$66.2M	2.12%	-$20.5M Sold	— 633.4K shares	Q4 2017 Held for 7y 11m
3 Invesco FTSE RAFI US 1000 PRF	ETF ETF	$63.1M	2.02%	-$22.2M Sold	— 1.4M shares	Q1 2018 Held for 7y 8m
4 Apple AAPL	Consumer Electronics Technology	$50.1M	1.61%	-$4.6M Sold	0.00% 196.9K shares	Q1 2015 Held for 10y 8m
5 Fidelity Total Bond FBND	ETF ETF	$47.9M	1.54%	-$12.8M Sold	— 1.0M shares	Q2 2022 Held for 3y 5m
6 Nvidia NVDA	Semiconductors Technology	$46.5M	1.49%	-$3.5M Sold	0.00% 249.4K shares	Q2 2020 Held for 5y 5m
7 Vanguard Total Bond Market BND	ETF ETF	$45.2M	1.45%	-$27.6M Sold	— 607.3K shares	Q4 2016 Held for 8y 11m
8 SPDR Bloomberg 1-3 Month T-Bill ETF BIL	ETF ETF	$36.7M	1.18%	-$14.0M Sold	— 400.3K shares	Q3 2022 Held for 3y 2m
9 Invesco QQQ Trust QQQ	ETF ETF	$35.8M	1.15%	+$1.2M Bought	— 59.7K shares	Q4 2021 Held for 3y 11m
10 iShares 0-3 Month Treasury Bond SGOV	ETF ETF	$32.8M	1.05%	-$4.9M Sold	— 325.9K shares	Q3 2022 Held for 3y 2m

See all holdings

GthenH

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in RFG Advisory Group, LLC's latest filing

See all changes

GthenC

Market Value

$3.1B

Prior: $2.9B

Q/Q Change

+6.17%

+$181.2M

Net Flows % of MV

-0.706%

Turnover Ratio

13.96%

New Purchases

79 stocks

$72.0M

Added To

385 stocks

+$341.8M

Sold Out Of

81 stocks

$46.7M

Reduced Holdings

401 stocks

-$389.1M

Increased Positions

Position	Shares Δ	Change
1 Pacer US Large Cap Cash Cows Growth Leaders COWG	New	0 → 178.9K +$6.5M
2 Semler Scientific SMLR	New	0 → 114.7K +$3.4M
3 Invesco S&P MidCap Quality XMHQ	New	0 → 31.1K +$3.3M
4 CoreWeave, Inc. CRWV	New	0 → 18.6K +$2.5M
5 Coeur Mining CDE	New	0 → 108.8K +$2.0M

Decreased Positions

Position	Shares Δ	Change
1 DCRE DoubleLine Commercial Real Estate DCRE	Sold	52.6K → 0 −$2.7M
2 Amentum Holdings AMTM	Sold	102.2K → 0 −$2.4M
3 VictoryShares Free Cash Flow VFLO	Sold	66.3K → 0 −$2.3M
4 Invesco China Technology CQQQ	Sold	52.4K → 0 −$2.3M
5 Apollo Global Management APO	Sold	15.7K → 0 −$2.2M

See all changes

GthenC

Analytics

Portfolio insights and performance metrics for RFG Advisory Group, LLC

View analytics

GthenA

Sector Allocation

ETF

69.50%

Technology

8.40%

Consumer Cyclical

3.40%

Financial Services

3.00%

Communication Services

2.50%

Industrials

2.20%

Healthcare

2.10%

Consumer Defensive

1.50%

Energy

0.90%

Utilities

0.80%

Basic Materials

0.80%

Real Estate

0.60%

Market Cap Distribution

Mega Cap (> $200B)

13.81%

Large Cap ($10B - $200B)

10.89%

Mid Cap ($2B - $10B)

1.25%

Small Cap ($300M - $2B)

0.21%

Micro Cap ($50M - $300M)

0.00%

Nano Cap (< $50M)

0.09%

N/A (ETF or Unknown)

73.75%

Portfolio Concentration

Top 10 Holdings %

19.38%

Top 20 Holdings %

28.83%

Top 50 Holdings %

45.46%

Top 100 Holdings %

61.39%