Rollins Financial Advisors, LLC logo

Rollins Financial Advisors, LLC

RIA/Wealth

Rollins Financial Advisors, LLC is a RIA/Wealth based in Atlanta, GA led by Joseph Rumage Rollins, reporting $1.4B in AUM as of Q3 2025 with 52% ETF concentration and 60% concentrated in top 10 holdings.

CEOJoseph Rumage Rollins
Portfolio Value
$660.8M
Positions
144
Top Holding
QQQ at 11.57%
Last Reported
Q3 2025
Address3343 Peachtree Road Ne, Suite 500, Atlanta, GA, 30326, United States

Top Holdings

Largest long holdings in Rollins Financial Advisors, LLC's portfolio (60.1% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$76.5M
11.57%
-$1.7M
Sold
127.4K shares
2
Apple logo
Apple
AAPL
Consumer Electronics
Technology
$60.3M
9.13%
-$13.7M
Sold
0.00%
236.9K shares
Software - Infrastructure
Technology
$55.7M
8.43%
-$825.6K
Sold
0.00%
107.6K shares
ETF
ETF
$47.3M
7.17%
-$936.1K
Sold
1.5M shares
5
Amazon logo
Amazon
AMZN
Specialty Retail
Consumer Cyclical
$41.3M
6.25%
-$1.4M
Sold
0.00%
188.0K shares
Internet Content & Information
Communication Services
$33.9M
5.13%
-$2.8M
Sold
0.00%
139.5K shares
Banks - Diversified
Financial Services
$25.4M
3.85%
-$3.9M
Sold
0.01%
493.3K shares
Internet Content & Information
Communication Services
$20.7M
3.13%
-$846.0K
Sold
0.00%
28.1K shares
ETF
ETF
$18.9M
2.86%
-$301.1K
Sold
258.2K shares
ETF
ETF
$16.9M
2.56%
+$714.4K
Bought
68.4K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Rollins Financial Advisors, LLC's latest filing

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Market Value
$660.8M
Prior: $627.2M
Q/Q Change
+5.36%
+$33.6M
Net Flows % of MV
-5.0%
Turnover Ratio
4.76%
New Purchases
12 stocks
$4.4M
Added To
46 stocks
+$10.3M
Sold Out Of
10 stocks
$2.5M
Reduced Holdings
65 stocks
-$45.2M

Increased Positions

PositionShares Δ
New
New
New
New
New

Decreased Positions

PositionShares Δ
Sold
Sold
Sold
Sold
5
Oracle logo
Oracle
ORCL
Sold

Analytics

Portfolio insights and performance metrics for Rollins Financial Advisors, LLC

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Sector Allocation

ETF: 52.30%ETFTechnology: 19.40%TechnologyConsumer Cyclical: 9.30%Consumer CyclicalCommunication Services: 8.70%Communication ServicesFinancial Services: 6.30%Energy: 1.90%Utilities: 0.60%Industrials: 0.50%Consumer Defensive: 0.50%Healthcare: 0.30%
ETF
52.30%
Technology
19.40%
Consumer Cyclical
9.30%
Communication Services
8.70%
Financial Services
6.30%
Energy
1.90%
Utilities
0.60%
Industrials
0.50%
Consumer Defensive
0.50%
Healthcare
0.30%

Market Cap Distribution

Mega Cap (> $200B): 44.48%Mega Cap (> $200B)Large Cap ($10B - $200B): 2.88%Mid Cap ($2B - $10B): 0.06%Nano Cap (< $50M): 0.05%N/A (ETF or Unknown): 52.53%N/A (ETF or Unknown)
Mega Cap (> $200B)
44.48%
Large Cap ($10B - $200B)
2.88%
Mid Cap ($2B - $10B)
0.06%
Nano Cap (< $50M)
0.05%
N/A (ETF or Unknown)
52.53%

Portfolio Concentration

Top 10 Holdings %
60.08%
Top 20 Holdings %
76.37%
Top 50 Holdings %
92.19%
Top 100 Holdings %
98.1%

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