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SHAKESPEARE WEALTH MANAGEMENT, INC.

RIA/Wealth

SHAKESPEARE WEALTH MANAGEMENT, INC. is a RIA/Wealth based in Pewaukee, WI led by Kevin Michael Reardon, reporting $512.5M in AUM as of Q3 2025 with 92% ETF concentration, 69% concentrated in top 10 holdings, and minimal technology exposure.

CEOKevin Michael Reardon
Portfolio Value
$439.2M
Positions
101
Top Holding
VOOV at 12.36%
Last Reported
Q3 2025
AddressN22 W27847 Edgewater Drive, Suite 101, Pewaukee, WI, 53072, United States

Top Holdings

Largest long holdings in SHAKESPEARE WEALTH MANAGEMENT, INC.'s portfolio (69.1% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$54.3M
12.36%
+$2.1M
Bought
272.2K shares
ETF
ETF
$44.8M
10.20%
-$1.7M
Sold
102.8K shares
ETF
ETF
$33.9M
7.73%
+$33.9M
Bought
338.6K shares
ETF
ETF
$33.8M
7.69%
+$2.5M
Bought
730.3K shares
ETF
ETF
$30.8M
7.01%
+$989.3K
Bought
176.2K shares
ETF
ETF
$23.3M
5.30%
+$404.7K
Bought
111.5K shares
ETF
ETF
$22.2M
5.06%
-$153.4
Sold
289.4K shares
ETF
ETF
$21.7M
4.93%
+$342.5K
Bought
319.4K shares
ETF
ETF
$19.6M
4.46%
+$496.6K
Bought
171.9K shares
ETF
ETF
$19.0M
4.33%
+$353.4K
Bought
207.9K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in SHAKESPEARE WEALTH MANAGEMENT, INC.'s latest filing

See all changes
Market Value
$439.2M
Prior: $375.1M
Q/Q Change
+17.08%
+$64.1M
Net Flows % of MV
+1.14%
Turnover Ratio
5.69%
New Purchases
6 stocks
$1.4M
Added To
27 stocks
+$7.9M
Sold Out Of
3 stocks
$457.2K
Reduced Holdings
48 stocks
-$3.9M

Increased Positions

PositionShares Δ
New
New
New
New
New

Decreased Positions

PositionShares Δ
Sold
Sold
Sold
-29.14%
-26.82%

Analytics

Portfolio insights and performance metrics for SHAKESPEARE WEALTH MANAGEMENT, INC.

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Sector Allocation

ETF: 92.30%ETFFinancial Services: 1.80%Technology: 1.30%Industrials: 1.10%Utilities: 0.90%Consumer Defensive: 0.80%Consumer Cyclical: 0.60%Healthcare: 0.40%Communication Services: 0.40%Basic Materials: 0.10%
ETF
92.30%
Financial Services
1.80%
Technology
1.30%
Industrials
1.10%
Utilities
0.90%
Consumer Defensive
0.80%
Consumer Cyclical
0.60%
Healthcare
0.40%
Communication Services
0.40%
Basic Materials
0.10%

Market Cap Distribution

Mega Cap (> $200B): 3.08%Large Cap ($10B - $200B): 3.81%Mid Cap ($2B - $10B): 0.25%Small Cap ($300M - $2B): 0.30%N/A (ETF or Unknown): 92.56%N/A (ETF or Unknown)
Mega Cap (> $200B)
3.08%
Large Cap ($10B - $200B)
3.81%
Mid Cap ($2B - $10B)
0.25%
Small Cap ($300M - $2B)
0.30%
N/A (ETF or Unknown)
92.56%

Portfolio Concentration

Top 10 Holdings %
69.07%
Top 20 Holdings %
85.95%
Top 50 Holdings %
95.45%
Top 100 Holdings %
99.95%

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