SimpliFi, Inc.

RIA/Wealth

SimpliFi, Inc. is a RIA/Wealth based in San Diego, CA led by Eric Allen Sigdestad, reporting $251.5M in AUM as of Q3 2025 with 90% ETF concentration, 82% concentrated in top 10 holdings, and 17% allocation to LQDI.

CEOEric Allen Sigdestad

Portfolio Value: $233.7M
Positions: 44
Top Holding: LQDI at 17%
Last Reported: Q3 2025

Address9666 Businesspark Ave, Suite 111, San Diego, CA, 92131, United States

Top Holdings

Largest long holdings in SimpliFi, Inc.'s portfolio (82.3% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Inflation Hedged Corporate Bond LQDI	ETF ETF	$39.7M	17.00%	+$766.0K Bought	— 1.5M shares	Q1 2025 Held for 8 months
2 SPDR S&P 500 ETF Trust SPY	ETF ETF	$26.0M	11.12%	-$2.6M Sold	— 39.0K shares	Q4 2017 Held for 7y 11m
3 SPDR MSCI EAFE StrategicFactors ETF QEFA	ETF ETF	$21.9M	9.36%	-$872.1K Sold	— 248.9K shares	Q3 2020 Held for 5y 2m
4 iShares 7-10 Year Treasury Bond IEF	ETF ETF	$21.3M	9.10%	+$19.2M Bought	— 220.6K shares	Q2 2020 Held for 5y 5m
5 BOND PIMCO Active Bond BOND	ETF ETF	$19.9M	8.52%	+$414.3K Bought	— 213.4K shares	Q1 2025 Held for 8 months
6 iShares Russell 2000 IWM	ETF ETF	$17.4M	7.46%	-$382.1K Sold	— 72.1K shares	Q4 2017 Held for 7y 11m
7 Vanguard Dividend Appreciation VIG	Unknown Unknown	$12.8M	5.46%	-$176.3K Sold	— 59.1K shares	Q4 2022 Held for 2y 11m
8 SPDR Portfolio Short Term Corporate Bond SPSB	ETF ETF	$12.2M	5.21%	-$132.3K Sold	— 401.9K shares	Q4 2024 Held for 11 months
9 Invesco S&P 500 Equal Weight ETF RSP	ETF ETF	$10.8M	4.60%	-$175.5K Sold	— 56.7K shares	Q1 2024 Held for 1y 8m
10 Vanguard Value VTV	ETF ETF	$10.4M	4.45%	+$10.4M New	— 55.8K shares	Q3 2025 Held for 2 months

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in SimpliFi, Inc.'s latest filing

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Market Value

$233.7M

Prior: $226.9M

Q/Q Change

+3.0%

+$6.8M

Net Flows % of MV

-0.946%

Turnover Ratio

15.77%

New Purchases

5 stocks

$19.2M

Added To

13 stocks

+$21.6M

Sold Out Of

4 stocks

$25.2M

Reduced Holdings

22 stocks

-$17.8M

Increased Positions

Position	Shares Δ	Change
1 Vanguard Value VTV	New	0 → 55.8K +$10.4M
2 THRO Theron Resource Group THRO	New	0 → 204.2K +$7.7M
3 Invesco NASDAQ 100 ETF QQQM	New	0 → 2.0K +$504.6K
4 iShares 20+ Year Treasury Bond TLT	New	0 → 3.6K +$322.8K
5 iShares 1-3 Year Treasury Bond SHY	New	0 → 2.7K +$220.0K

Decreased Positions

Position	Shares Δ	Change
1 WisdomTree Yield Enhanced U.S. Aggregate Bond Fund AGGY	Sold	439.7K → 0 −$19.2M
2 VictoryShares Free Cash Flow VFLO	Sold	134.3K → 0 −$4.7M
3 Invesco QQQ Trust QQQ	Sold	1.5K → 0 −$848.0K
4 Invesco Senior Loan BKLN	Sold	20.5K → 0 −$429.5K
5 Distillate U.S. Fundamental Stability & Value DSTL	-95.55%	203.8K → 9.1K −$11.3M