SJA Financial Advisory, LLC

RIA/Wealth

SJA Financial Advisory, LLC is a RIA/Wealth based in St. Louis, MO led by Matthew Paul Goihl, reporting $623.3M in AUM as of Q3 2025 with 100% ETF concentration, 72% concentrated in top 10 holdings, and 16% allocation to IEFA.

CEOMatthew Paul Goihl

Portfolio Value: $148.3M
Positions: 41
Top Holding: IEFA at 15.76%
Last Reported: Q3 2025

Address7676 Forsyth Blvd., Suite 2210, St. Louis, MO, 63105, United States

Top Holdings

Largest long holdings in SJA Financial Advisory, LLC's portfolio (72% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core MSCI EAFE ETF IEFA	ETF ETF	$23.4M	15.76%	-$1.0M Sold	— 267.7K shares	Q4 2017 Held for 7y 11m
2 iShares Core S&P 500 ETF IVV	ETF ETF	$15.9M	10.74%	-$930.3K Sold	— 23.8K shares	Q4 2017 Held for 7y 11m
3 Vanguard Total Bond Market BND	ETF ETF	$11.2M	7.54%	-$143.8K Sold	— 150.3K shares	Q4 2023 Held for 1y 11m
4 iShares S&P 500 Value IVE	ETF ETF	$10.9M	7.33%	-$519.0K Sold	— 52.6K shares	Q4 2017 Held for 7y 11m
5 iShares S&P 500 Growth ETF IVW	ETF ETF	$10.7M	7.25%	-$713.0K Sold	— 89.0K shares	Q4 2017 Held for 7y 11m
6 iShares S&P Mid-Cap 400 Growth IJK	ETF ETF	$9.0M	6.08%	-$362.3K Sold	— 94.0K shares	Q4 2017 Held for 7y 11m
7 iShares Core MSCI Emerging Markets IEMG	ETF ETF	$9.0M	6.05%	-$787.1K Sold	— 136.1K shares	Q4 2017 Held for 7y 11m
8 Vanguard FTSE Developed Markets VEA	ETF ETF	$6.1M	4.13%	-$772.5K Sold	— 102.1K shares	Q4 2018 Held for 6y 11m
9 IJJ iShares S&P Mid-Cap 400 Value ETF IJJ	ETF ETF	$5.7M	3.87%	-$236.9K Sold	— 44.3K shares	Q4 2017 Held for 7y 11m
10 iShares Russell 1000 Value IWD	ETF ETF	$4.8M	3.24%	-$217.4K Sold	— 23.6K shares	Q4 2017 Held for 7y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in SJA Financial Advisory, LLC's latest filing

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Market Value

$148.3M

Prior: $147.2M

Q/Q Change

+0.731%

+$1.1M

Net Flows % of MV

-5.53%

Turnover Ratio

2.85%

New Purchases

0 stocks

Added To

7 stocks

+$24.5K

Sold Out Of

0 stocks

Reduced Holdings

32 stocks

-$8.2M

Increased Positions

Position	Shares Δ	Change
1 iShares U.S. Real Estate IYR	+0.88%	18.6K → 18.8K +$15.9K
2 iShares Russell 2000 Value IWN	+0.47%	3.0K → 3.0K +$2.5K
3 Vanguard S&P 500 ETF VOO	+0.29%	1.4K → 1.4K +$2.4K
4 Schwab U.S. Broad Market SCHB	+0.29%	15.3K → 15.3K +$1.1K
5 Vanguard Extended Market VXF	+0.25%	1.2K → 1.2K +$628.2

Decreased Positions

Position	Shares Δ	Change
1 iShares National Muni Bond MUB	-77.38%	17.3K → 3.9K −$1.4M
2 JNK SPDR Bloomberg High Yield Bond JNK	-11.98%	2.9K → 2.5K −$33.5K
3 Vanguard FTSE Developed Markets VEA	-11.21%	115.0K → 102.1K −$772.5K
4 iShares Core MSCI Emerging Markets IEMG	-8.06%	148.1K → 136.1K −$787.1K
5 Schwab Emerging Markets Equity SCHE	-7.29%	31.1K → 28.8K −$75.6K