Sterling Investment Counsel, LLC logo

Sterling Investment Counsel, LLC

RIA/Wealth

Sterling Investment Counsel, LLC is a RIA/Wealth based in Buffalo, NY led by Cynthia Eileen Vance, reporting $819.3M in AUM as of Q3 2025 with 62% ETF concentration and 54% concentrated in top 10 holdings.

CEOCynthia Eileen Vance
Portfolio Value
$311.9M
Positions
130
Top Holding
IVW at 11.39%
Last Reported
Q3 2025
Address360 Delaware Avenue, Suite 400, Buffalo, NY, 14202, United States

Top Holdings

Largest long holdings in Sterling Investment Counsel, LLC's portfolio (54.4% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$35.5M
11.39%
+$14.3M
Bought
294.2K shares
ETF
ETF
$30.1M
9.65%
+$12.9M
Bought
121.8K shares
ETF
ETF
$26.7M
8.57%
+$14.6M
Bought
468.4K shares
ETF
ETF
$20.7M
6.65%
+$9.7M
Bought
699.9K shares
5
Apple logo
Apple
AAPL
Consumer Electronics
Technology
$14.2M
4.56%
+$2.4M
Bought
0.00%
55.9K shares
ETF
ETF
$12.5M
4.01%
+$5.6M
Bought
191.5K shares
ETF
ETF
$7.9M
2.54%
+$6.0M
Bought
11.8K shares
ETF
ETF
$7.7M
2.45%
+$2.6M
Bought
64.4K shares
9
Nvidia logo
Nvidia
NVDA
Semiconductors
Technology
$7.3M
2.35%
+$2.0M
Bought
0.00%
39.3K shares
ETF
ETF
$6.9M
2.20%
+$5.3M
Bought
175.9K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Sterling Investment Counsel, LLC's latest filing

See all changes
Market Value
$311.9M
Prior: $170.5M
Q/Q Change
+82.9%
+$141.4M
Net Flows % of MV
+33.4%
Turnover Ratio
28.16%
New Purchases
10 stocks
$3.5M
Added To
70 stocks
+$124.3M
Sold Out Of
57 stocks
$20.8M
Reduced Holdings
9 stocks
-$2.9M

Increased Positions

PositionShares Δ
New
New
New
4
Oracle logo
Oracle
ORCL
New
New

Decreased Positions

PositionShares Δ
Sold
Sold
3
Cintas logo
Cintas
CTAS
Sold
Sold
Sold

Analytics

Portfolio insights and performance metrics for Sterling Investment Counsel, LLC

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Sector Allocation

ETF: 62.40%ETFTechnology: 13.40%TechnologyFinancial Services: 6.60%Communication Services: 4.80%Consumer Cyclical: 3.60%Healthcare: 3.30%Consumer Defensive: 2.40%Industrials: 1.40%Utilities: 0.90%Energy: 0.20%Real Estate: 0.20%Basic Materials: 0.20%
ETF
62.40%
Technology
13.40%
Financial Services
6.60%
Communication Services
4.80%
Consumer Cyclical
3.60%
Healthcare
3.30%
Consumer Defensive
2.40%
Industrials
1.40%
Utilities
0.90%
Energy
0.20%
Real Estate
0.20%
Basic Materials
0.20%

Market Cap Distribution

Mega Cap (> $200B): 27.29%Mega Cap (> $200B)Large Cap ($10B - $200B): 9.12%Large Cap ($10B - $200B)Mid Cap ($2B - $10B): 0.15%Small Cap ($300M - $2B): 0.48%Micro Cap ($50M - $300M): 0.00%N/A (ETF or Unknown): 62.96%N/A (ETF or Unknown)
Mega Cap (> $200B)
27.29%
Large Cap ($10B - $200B)
9.12%
Mid Cap ($2B - $10B)
0.15%
Small Cap ($300M - $2B)
0.48%
Micro Cap ($50M - $300M)
0.00%
N/A (ETF or Unknown)
62.96%

Portfolio Concentration

Top 10 Holdings %
54.37%
Top 20 Holdings %
70.5%
Top 50 Holdings %
87.28%
Top 100 Holdings %
97.64%

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