Sterling Manor Financial, LLC

RIA/Wealth

Sterling Manor Financial, LLC is a RIA/Wealth based in Saratoga Springs, NY led by Adam Fletcher Doig, reporting $171.2M in AUM as of Q3 2025 with 88% ETF concentration and 79% concentrated in top 10 holdings.

Managing PartnerAdam Fletcher Doig

Portfolio Value: $140.1M
Positions: 33
Top Holding: SPBO at 13.06%
Last Reported: Q3 2025

Address18 Division Street, Suite 202, Saratoga Springs, NY, 12866, United States

Top Holdings

Largest long holdings in Sterling Manor Financial, LLC's portfolio (79% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 SPDR Portfolio Corporate Bond SPBO	ETF ETF	$18.3M	13.06%	+$2.3M Bought	— 617.3K shares	Q3 2024 Held for 1y 2m
2 Invesco S&P 500 Equal Weight ETF RSP	ETF ETF	$13.0M	9.28%	+$80.8K Bought	— 68.5K shares	Q3 2024 Held for 1y 2m
3 iShares Core MSCI International Developed Markets IDEV	ETF ETF	$11.9M	8.47%	+$3.5M Bought	— 148.0K shares	Q3 2024 Held for 1y 2m
4 SPDR Portfolio S&P 500 Growth ETF SPYG	ETF ETF	$11.2M	7.96%	-$2.3M Sold	— 106.7K shares	Q2 2023 Held for 2y 5m
5 iShares Core Dividend Growth DGRO	ETF ETF	$11.1M	7.94%	-$1.4M Sold	— 163.4K shares	Q2 2023 Held for 2y 5m
6 First Trust Enhanced Short Maturity ETF FTSM	ETF ETF	$10.9M	7.81%	+$280.3K Bought	— 182.7K shares	Q4 2020 Held for 4y 11m
7 FT Vest International Equity Buffer ETF YSEP	ETF ETF	$9.7M	6.93%	+$2.9M Bought	— 380.5K shares	Q1 2025 Held for 8 months
8 SPDR Bloomberg Short Term High Yield Bond SJNK	ETF ETF	$8.3M	5.89%	+$1.1M Bought	— 322.3K shares	Q4 2023 Held for 1y 11m
9 iShares Russell Mid-Cap Growth IWP	ETF ETF	$8.2M	5.88%	-$1.1M Sold	— 57.8K shares	Q2 2023 Held for 2y 5m
10 Global X Defense Tech SHLD	Unknown Unknown	$8.1M	5.81%	-$504.2K Sold	— 115.9K shares	Q1 2024 Held for 1y 8m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Sterling Manor Financial, LLC's latest filing

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Market Value

$140.1M

Prior: $130.4M

Q/Q Change

+7.42%

+$9.7M

Net Flows % of MV

+1.69%

Turnover Ratio

7.1%

New Purchases

3 stocks

$665.4K

Added To

7 stocks

+$10.2M

Sold Out Of

1 stocks

$233.0K

Reduced Holdings

12 stocks

-$8.3M

Increased Positions

Position	Shares Δ	Change
1 iShares ESG Aware MSCI USA ETF ESGU	New	0 → 1.7K +$241.4K
2 Citigroup C	New	0 → 2.1K +$213.2K
3 iShares MSCI KLD 400 Social ETF DSI	New	0 → 1.7K +$210.8K
4 FT Vest International Equity Buffer ETF YSEP	+42.36%	267.3K → 380.5K +$2.9M
5 iShares Core MSCI International Developed Markets IDEV	+41.85%	104.4K → 148.0K +$3.5M

Decreased Positions

Position	Shares Δ	Change
1 YMAR FT Vest International Equity Moderate Buffer ETF YMAR	Sold	9.1K → 0 −$233.0K
2 Broadcom Inc. AVGO	-28.57%	1.1K → 750.0 −$99.0K
3 iShares 1-3 Year Treasury Bond SHY	-23.5%	81.5K → 62.3K −$1.6M
4 SPDR Portfolio S&P 500 Growth ETF SPYG	-17.27%	129.0K → 106.7K −$2.3M
5 iShares Russell Mid-Cap Growth IWP	-12.07%	65.8K → 57.8K −$1.1M

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Analytics

Portfolio insights and performance metrics for Sterling Manor Financial, LLC

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Sector Allocation

ETF

88.40%

Technology

3.50%

Consumer Cyclical

0.50%

Industrials

0.50%

Financial Services

0.40%

Consumer Defensive

0.40%

Energy

0.30%

Communication Services

0.20%

Market Cap Distribution

Mega Cap (> $200B)

5.29%

Large Cap ($10B - $200B)

0.47%

N/A (ETF or Unknown)

94.24%

Portfolio Concentration

Top 10 Holdings %

79.04%

Top 20 Holdings %

97.42%

Top 50 Holdings %

100.0%

Top 100 Holdings %