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UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC

RIA/Wealth

UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC is a RIA/Wealth based in San Francisco, CA led by George William Mulwee, reporting $1.0B in AUM as of Q3 2025 with 60% ETF concentration, 65% concentrated in top 10 holdings, and 18% allocation to VEA.

CCOGeorge William Mulwee
Portfolio Value
$133.4M
Positions
87
Top Holding
VEA at 18.5%
Last Reported
Q3 2025
Address345 California Street, 6th Floor, San Francisco, CA, 94104, United States

Top Holdings

Largest long holdings in UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC's portfolio (65% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$24.7M
18.50%
-$797.2K
Sold
408.7K shares
ETF
ETF
$17.9M
13.41%
+$909.4K
Bought
679.2K shares
ETF
ETF
$7.9M
5.89%
21.5K shares
4
Nvidia logo
Nvidia
NVDA
Semiconductors
Technology
$7.7M
5.76%
-$3.8K
Sold
0.00%
42.7K shares
ETF
ETF
$7.1M
5.32%
+$733.0K
Bought
90.2K shares
6
Apple logo
Apple
AAPL
Consumer Electronics
Technology
$5.7M
4.29%
-$47.9K
Sold
0.00%
22.9K shares
ETF
ETF
$4.8M
3.62%
33.2K shares
Software - Infrastructure
Technology
$4.6M
3.47%
-$181.2K
Sold
0.00%
9.0K shares
ETF
ETF
$3.2M
2.40%
-$1.8M
Sold
44.2K shares
Internet Content & Information
Communication Services
$3.1M
2.32%
-$158.4K
Sold
0.00%
12.3K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC's latest filing

See all changes
Market Value
$133.4M
Prior: $128.2M
Q/Q Change
+4.05%
+$5.2M
Net Flows % of MV
-4.47%
Turnover Ratio
4.59%
New Purchases
3 stocks
$620.8K
Added To
11 stocks
+$2.1M
Sold Out Of
13 stocks
$3.4M
Reduced Holdings
44 stocks
-$5.2M

Increased Positions

PositionShares Δ
New
New
New
+32.4%
+31.2%

Decreased Positions

PositionShares Δ
Sold
Sold
Sold
4
Nike logo
Nike
NKE
Sold
Sold

Analytics

Portfolio insights and performance metrics for UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC

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Sector Allocation

ETF: 60.20%ETFTechnology: 17.60%TechnologyFinancial Services: 4.60%Communication Services: 4.50%Consumer Cyclical: 4.20%Healthcare: 4.10%Consumer Defensive: 2.60%Industrials: 1.20%Utilities: 0.70%Energy: 0.30%
ETF
60.20%
Technology
17.60%
Financial Services
4.60%
Communication Services
4.50%
Consumer Cyclical
4.20%
Healthcare
4.10%
Consumer Defensive
2.60%
Industrials
1.20%
Utilities
0.70%
Energy
0.30%

Market Cap Distribution

Mega Cap (> $200B): 35.61%Mega Cap (> $200B)Large Cap ($10B - $200B): 3.69%Micro Cap ($50M - $300M): 0.11%Nano Cap (< $50M): 0.35%N/A (ETF or Unknown): 60.23%N/A (ETF or Unknown)
Mega Cap (> $200B)
35.61%
Large Cap ($10B - $200B)
3.69%
Micro Cap ($50M - $300M)
0.11%
Nano Cap (< $50M)
0.35%
N/A (ETF or Unknown)
60.23%

Portfolio Concentration

Top 10 Holdings %
64.98%
Top 20 Holdings %
76.96%
Top 50 Holdings %
92.26%
Top 100 Holdings %
100.0%

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