WALLED LAKE PLANNING & WEALTH MANAGEMENT, LLC

RIA/Wealth

WALLED LAKE PLANNING & WEALTH MANAGEMENT, LLC is a RIA/Wealth based in Lakeland, FL led by Noel Adam Cooper, reporting $669.3M in AUM as of Q3 2025 with 53% ETF concentration and 51% concentrated in top 10 holdings.

FounderNoel Adam Cooper

Portfolio Value: $303.5M
Positions: 139
Top Holding: CAPE at 8.98%
Last Reported: Q3 2025

Address212 E Highland Drive, Suite 201, Lakeland, FL, 33813, United States

Top Holdings

Largest long holdings in WALLED LAKE PLANNING & WEALTH MANAGEMENT, LLC's portfolio (50.9% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 DoubleLine Shiller CAPE U.S. Equities CAPE	ETF ETF	$27.3M	8.98%	-$1.2M Sold	— 836.6K shares	Q1 2023 Held for 2y 8m
2 PIMCO Ultra Short Government Active BILZ	ETF ETF	$25.4M	8.37%	+$2.3M Bought	— 251.1K shares	Q2 2025 Held for 5 months
3 JPMorgan U.S. Quality Factor JQUA	ETF ETF	$22.3M	7.33%	-$881.8K Sold	— 353.8K shares	Q4 2024 Held for 11 months
4 iShares MSCI USA Min Vol Factor USMV	ETF ETF	$16.0M	5.28%	-$361.2K Sold	— 168.5K shares	Q3 2022 Held for 3y 2m
5 Schwab US Dividend Equity SCHD	ETF ETF	$12.3M	4.04%	+$844.6K Bought	— 449.6K shares	Q1 2020 Held for 5y 8m
6 RSPH Invesco S&P 500 Equal Weight Health Care RSPH	ETF ETF	$12.2M	4.01%	+$177.7K Bought	— 413.8K shares	Q4 2022 Held for 2y 11m
7 Apple AAPL	Consumer Electronics Technology	$11.6M	3.83%	-$526.8K Sold	0.00% 45.6K shares	Q4 2019 Held for 5y 11m
8 Invesco S&P 500 Equal Weight ETF RSP	ETF ETF	$11.3M	3.73%	-$230.7K Sold	— 59.6K shares	Q3 2024 Held for 1y 2m
9 Invesco S&P 500 Equal Weight Technology RSPT	ETF ETF	$8.8M	2.90%	-$320.7K Sold	— 197.4K shares	Q4 2022 Held for 2y 11m
10 Altria Group MO	Tobacco Consumer Defensive	$7.4M	2.42%	-$428.1K Sold	0.01% 111.3K shares	Q4 2019 Held for 5y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in WALLED LAKE PLANNING & WEALTH MANAGEMENT, LLC's latest filing

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Market Value

$303.5M

Prior: $306.3M

Q/Q Change

-0.916%

-$2.8M

Net Flows % of MV

-5.15%

Turnover Ratio

5.31%

New Purchases

6 stocks

$3.9M

Added To

45 stocks

+$4.4M

Sold Out Of

7 stocks

$10.0M

Reduced Holdings

56 stocks

-$14.0M

Increased Positions

Position	Shares Δ	Change
1 MarketAxess MKTX	New	0 → 10.2K +$1.8M
2 Invesco S&P MidCap Momentum XMMO	New	0 → 6.0K +$812.1K
3 Invesco S&P International Developed Momentum IDMO	New	0 → 10.5K +$568.8K
4 Robinhood Markets, Inc. HOOD	New	0 → 2.4K +$345.8K
5 D-Wave Quantum QBTS	New	0 → 9.6K +$236.4K

Decreased Positions

Position	Shares Δ	Change
1 Juniper Networks JNPR	Sold	157.6K → 0 −$6.3M
2 LyondellBasell Industries N.V. LYB	Sold	40.8K → 0 −$2.4M
3 Kinder Morgan KMI	Sold	15.5K → 0 −$455.9K
4 Dave, Inc. DAVE	Sold	856.0 → 0 −$229.8K
5 PHT Pioneer High Income Fund PHT	Sold	26.9K → 0 −$217.6K

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Analytics

Portfolio insights and performance metrics for WALLED LAKE PLANNING & WEALTH MANAGEMENT, LLC

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Sector Allocation

ETF

53.10%

Technology

12.40%

Financial Services

6.20%

Healthcare

5.20%

Consumer Defensive

4.90%

Industrials

4.70%

Consumer Cyclical

3.10%

Communication Services

2.20%

Real Estate

1.10%

Energy

0.80%

Utilities

0.20%

Market Cap Distribution

Mega Cap (> $200B)

17.63%

Large Cap ($10B - $200B)

20.04%

Mid Cap ($2B - $10B)

3.00%

Small Cap ($300M - $2B)

0.10%

N/A (ETF or Unknown)

59.23%

Portfolio Concentration

Top 10 Holdings %

50.89%

Top 20 Holdings %

68.8%

Top 50 Holdings %

88.48%

Top 100 Holdings %

96.95%