ServiceNow

NOW • NYSE

ServiceNow is a software - application company in the technology sector on NYSE, led by William R. McDermott, with a market cap of $174.05B. As of Q3 2025, 85% of shares are held by 2,177 institutional investors, with VANGUARD GROUP INC as the largest holder at 9.74%.

CEO and ChairmanWilliam R. McDermott

Market Cap$174.05B

Software - Application

Technology

Employees22.7K

Websiteservicenow.com

Country

United States of America

Overview

Overview of institutional ownership in NOW as of Q3 2025 with a market cap of $190.98B

All Institutions

Institutions: 2,177
Value Held: $162.49B
Shares Held: 177.6M
Avg Position: $74.6M
Median Position: $1.5M

Hedge Funds

Hedge Funds: 120
Value Held: $3.7B
Shares Held: 4.0M
Avg Position: $30.8M
Median Position: $5.6M

Ownership Breakdown

Institutional (non-HF)

83.15%

$158.79B

Hedge Funds

1.94%

$3.7B

Retail & Other

14.92%

$28.5B

Based on market cap of $190.98B as of Q3 2025. Institutional (non-HF) excludes hedge funds to avoid double counting.

Biggest Investors

Institutions with the largest positions in NOW as of Q3 2025

Institution	Key People	Position Value	Ownership	Owned Since	Total AUM (Long)
VANGUARD GROUP INC Institution	Salim Ramji CEO	$18.6B 0.28% of portfolio	9.74% 20.2M shares	≤ Q2 2013 Held for 12y 5m+	$6.69T
B BlackRock, Inc. Institution	-	$17.7B 0.31% of portfolio	9.24% 19.2M shares	≤ Q2 2013 Held for 12y 5m+	$5.67T
STATE STREET CORP Institution	Ronald P. O'Hanley CEO	$8.7B 0.30% of portfolio	4.56% 9.5M shares	≤ Q2 2013 Held for 12y 5m+	$2.88T
JPMORGAN CHASE & CO Institution	Jamie Dimon CEO	$7.3B 0.46% of portfolio	3.81% 7.9M shares	≤ Q2 2013 Held for 12y 5m+	$1.56T
PRICE T ROWE ASSOCIATES INC /MD/ Long Only Manager	Robert W Sharps President	$6.3B 0.69% of portfolio	3.31% 6.9M shares	≤ Q2 2013 Held for 12y 5m+	$912.31B
MORGAN STANLEY RIA/Wealth	Jed Finn CEO	$4.8B 0.29% of portfolio	2.51% 5.2M shares	≤ Q2 2013 Held for 12y 5m+	$1.65T
GEODE CAPITAL MANAGEMENT LLC ETF Provider	David Kenneth Lane CEO	$4.3B 0.27% of portfolio	2.24% 4.7M shares	≤ Q2 2013 Held for 12y 5m+	$1.57T
FMR LLC Institution	-	$3.2B 0.17% of portfolio	1.68% 3.5M shares	≤ Q2 2013 Held for 12y 5m+	$1.92T
UBS GLOBAL ASSET MANAGEMENT AMERICAS INC Long Only Manager	James Poucher CEO	$2.5B 0.54% of portfolio	1.31% 2.7M shares	≤ Q2 2013 Held for 12y 5m+	$460.61B
WELLINGTON MANAGEMENT CO LLP Long Only Manager	Edmund Wellington Iii President	$2.1B 0.37% of portfolio	1.10% 2.3M shares	≤ Q2 2013 Held for 12y 5m+	$571.21B

Net Capital Flow

Institutional buying and selling activity for NOW in Q3 2025

Net Flow: −$2.2B
Buyers: 1,026
Sellers: 911
Total Bought: +$8.3B
Total Sold: −$10.6B
Avg Position: $72.9M

Biggest Buyers

Institution	Net Bought	Current Position
JPMORGAN CHASE & CO Institution	+$1.2B +1.3M shares	$7.3B 7.9M shares
B BlackRock, Inc. Institution	+$636.0M +691.1K shares	$17.7B 19.2M shares
VANGUARD GROUP INC Institution	+$290.7M +315.9K shares	$18.6B 20.2M shares
GOLDMAN SACHS GROUP INC Institution	+$255.8M +277.9K shares	$1.3B 1.4M shares
Holocene Advisors, LP Hedge Fund•Long/Short	+$239.1M +259.8K shares	$308.1M 334.8K shares
VICTORY CAPITAL MANAGEMENT INC Long Only Manager	+$208.2M +341.0K shares	$630.9M 1.0M shares
Stockbridge Partners LLC Hedge Fund•Long/Short	+$190.0M +206.5K shares	$386.3M 419.8K shares
B BNP Paribas Investment Partners S.A. Institution	+$187.8M +204.1K shares	$310.9M 337.8K shares
Pictet Asset Management Holding SA Long Only Manager	+$175.8M +191.0K shares	$495.4M 538.3K shares
D Daiwa Securities Group Inc. Institution	+$137.2M +149.1K shares	$624.3M 678.4K shares

Biggest Sellers

Institution	Net Sold	Current Position
BANK OF AMERICA CORP /DE/ Institution	−$1.2B −1.3M shares	$1.9B 2.0M shares
FMR LLC Institution	−$984.0M −1.1M shares	$3.2B 3.5M shares
PRICE T ROWE ASSOCIATES INC /MD/ Long Only Manager	−$448.1M −486.9K shares	$6.3B 6.9M shares
Invesco Ltd. ETF Provider	−$424.9M −461.7K shares	$1.2B 1.3M shares
MASSACHUSETTS FINANCIAL SERVICES CO /MA/ Long Only Manager	−$386.9M −420.5K shares	$311.6M 338.6K shares
C Capital International Investors Institution	−$314.3M −341.4K shares	$1.9B 2.1M shares
A AXA Institution	−$313.0M −340.2K shares	$1.4M 1.5K shares
FRANKLIN RESOURCES INC Institution	−$312.3M −339.4K shares	$2.0B 2.2M shares
UBS GLOBAL ASSET MANAGEMENT AMERICAS INC Long Only Manager	−$295.5M −321.1K shares	$2.5B 2.7M shares
Capital Research Global Investors RIA/Wealth	−$211.1M −229.3K shares	$674.4M 732.8K shares

Entry and Exit Activity

Institutions that initiated new positions or completely exited NOW in Q3 2025

New Positions: 94
New Value: $207.6M
Exited Positions: 192
Exited Value: $935.6M

New Positions

Institution	Position Value
T Torrey Growth & Income Advisors RIA/Wealth	$35.5M 38.6K shares
S Svenska Handelsbanken AB Institution	$31.7M 34.5K shares
M Motley Fool Wealth Management, LLC Institution	$18.3M 19.9K shares
Advocacy Wealth Management Services, LLC RIA/Wealth	$12.1M 13.1K shares
Ravenswood Partners LP Hedge Fund•Long/Short	$10.6M 11.5K shares
C CANTOR FITZGERALD, L. P. Institution	$10.1M 11.0K shares
Alley Investment Management Company, LLC RIA/Wealth	$8.8M 9.6K shares
Sone Capital Management, LLC Hedge Fund•Multi-Strategy	$8.2M 8.9K shares
S Sienna Gestion Institution	$6.4M 7.7K shares
Morningstar Investment Management LLC Long Only Manager	$5.3M 5.8K shares

Exited Positions

Institution	Previous Position
L Laurel Wealth Advisors LLC RIA/Wealth	$151.1M 147.0K shares
LORD, ABBETT & CO. LLC Long Only Manager	$117.8M 114.6K shares
MARSICO CAPITAL MANAGEMENT LLC Long Only Manager	$84.6M 82.3K shares
Polar Capital Holdings Plc Long Only Manager	$79.3M 77.2K shares
A Anatole Investment Management Ltd Institution	$52.9M 51.5K shares
Z Zurich Insurance Group Ltd/FI Institution	$45.4M 44.1K shares
Q Quadrature Capital Ltd Institution	$42.7M 41.5K shares
Connor, Clark & Lunn Investment Management Ltd. Long Only Manager	$39.4M 38.3K shares
T Trybe Capital Management LP Fund of Funds	$38.0M 36.9K shares
Trivest Advisors Ltd Institution	$33.9M 33.0K shares

Options Activity

Institutions with the largest Call and Put options positions in NOW as of Q3 2025

Call Positions: 64
Call Value: $2.7B
Put Positions: 60
Put Value: $3.3B

Call Positions

Institution	Position Value
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	$749.5M 8.1K contracts
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$527.8M 5.7K contracts
J JANE STREET GROUP, LLC Institution	$273.4M 3.0K contracts
W WOLVERINE TRADING, LLC Institution	$261.1M 2.8K contracts
UBS Group AG Institution	$184.1M 2.0K contracts
S Squarepoint Ops LLC Hedge Fund•Quant	$84.0M 913.0 contracts
GOLDMAN SACHS GROUP INC Institution	$81.6M 887.0 contracts
MILLENNIUM MANAGEMENT LLC Hedge Fund•Multi-Strategy	$70.7M 768.0 contracts
CAPITAL FUND MANAGEMENT S.A. Hedge Fund•Quant Macro	$56.0M 609.0 contracts
T Twin Tree Management, LP Hedge Fund•Vol Arbitrage	$38.7M 421.0 contracts

Put Positions

Institution	Position Value
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	$964.5M 10.5K contracts
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$424.8M 4.6K contracts
J JANE STREET GROUP, LLC Institution	$332.0M 3.6K contracts
MILLENNIUM MANAGEMENT LLC Hedge Fund•Multi-Strategy	$197.7M 2.1K contracts
W WOLVERINE TRADING, LLC Institution	$175.5M 1.9K contracts
GOLDMAN SACHS GROUP INC Institution	$169.0M 1.8K contracts
D D. E. Shaw & Co., Inc. Institution	$133.2M 1.4K contracts
UBS Group AG Institution	$132.3M 1.4K contracts
S Squarepoint Ops LLC Hedge Fund•Quant	$90.4M 982.0 contracts
CITIGROUP INC Institution	$82.9M 901.0 contracts

Most Committed Institutions

Institutions with NOW as the highest % of their portfolio as of Q3 2025

Institution	Key People	Portfolio Weight	Ownership	Owned Since	Total AUM (Long)
Praesidium Investment Management Company, LLC Hedge Fund•Value	Peter Joseph Uddo Managing Partner	12.07% $61.9M	0.03% 67.3K shares	Q3 2016 Held for 9y 2m	$512.7M
S Svenska Handelsbanken AB Institution	-	11.12% $31.7M	0.02% 34.5K shares	Q3 2025 Held for 2 months	$285.6M
T Torrey Growth & Income Advisors RIA/Wealth	George Richard Hoover Managing Partner	10.45% $35.5M	0.02% 38.6K shares	Q3 2025 Held for 2 months	$339.8M
K KPS Global Asset Management UK Ltd Institution	-	10.44% $82.4M	0.04% 89.5K shares	Q1 2021 Held for 4y 8m	$789.0M
Visualize Group LP Hedge Fund•Multi-Strategy	Chukudi Melvin Ike Managing Partner	7.90% $23.6M	0.01% 25.6K shares	Q1 2025 Held for 8 months	$298.6M
Stockbridge Partners LLC Hedge Fund•Long/Short	Joshua Adam Lutzker Managing Partner	7.47% $386.3M	0.20% 419.8K shares	Q1 2025 Held for 8 months	$5.2B
C Clio Asset Management LLC RIA/Wealth	James George Aldige Managing Partner	7.38% $9.9M	0.01% 10.8K shares	Q2 2023 Held for 2y 5m	$134.7M
Hyperion Asset Management Ltd Long Only Manager	Jason Raymond Anthony Orthman CIO	7.23% $259.2M	0.14% 281.6K shares	Q1 2020 Held for 5y 8m	$3.6B
L Lakehouse Capital Pty Ltd Institution	-	6.76% $10.1M	0.01% 11.0K shares	Q2 2021 Held for 4y 5m	$149.3M
G Generali Powszechne Towarzystwo Emerytalne Institution	-	6.47% $33.4M	0.02% 36.3K shares	Q1 2025 Held for 8 months	$516.0M

Hedge Fund Spotlight

Discover hedge funds investing in NOW

New Age Alpha Advisors, LLC

Hedge Fund • Multi-Strategy

Portfolio ManagerArmen Raphael Arus

Portfolio Value: $2.4B
Positions: 799
Last Reported: Q3 2025

Sector Allocation

Position in ServiceNow

Market Value: $2.3M
Shares Held: 2.5K
Portfolio Weight: 0.10%
Owned Since: 2024-Q2

Top Holding	Sector	Market Value	Weight
1 Microsoft MSFT	Software - Infrastructure Technology	$87.3M	3.67%
2 Apple AAPL	Consumer Electronics Technology	$74.1M	3.11%
3 Nvidia NVDA	Semiconductors Technology	$68.8M	2.89%