Sonos, Inc. logo

Sonos, Inc.

SONONASDAQ

Sonos, Inc. is a consumer electronics company in the technology sector on NASDAQ, led by Tom Conrad, with a market cap of $2.2B. As of Q3 2025, 90% of shares are held by 277 institutional investors, with BlackRock, Inc. as the largest holder at 14.57%.

Interim CEO and PresidentTom Conrad
Market Cap$2.2B
Consumer Electronics
Technology
Employees1.9K
Websitesonos.com
Country
United States of America

Overview

Overview of institutional ownership in SONO as of Q3 2025 with a market cap of $1.9B

All Institutions

Institutions
277
Value Held
$1.7B
Shares Held
109.4M
Avg Position
$6.2M
Median Position
$597.2K

Hedge Funds

Hedge Funds
48
Value Held
$565.2M
Shares Held
35.8M
Avg Position
$11.8M
Median Position
$1.9M

Ownership Breakdown

Institutional (non-HF): 60.91%Institutional (non-HF)Hedge Funds: 29.59%Hedge FundsRetail & Other: 9.50%Retail & Other
Institutional (non-HF)
60.91%
$1.2B
Hedge Funds
29.59%
$565.2M
Retail & Other
9.5%
$181.5M

Based on market cap of $1.9B as of Q3 2025. Institutional (non-HF) excludes hedge funds to avoid double counting.

Biggest Investors

Institutions with the largest positions in SONO as of Q3 2025

InstitutionPosition Value
B
BlackRock, Inc.
Institution
$278.2M
0.00% of portfolio
C
Coliseum Capital Management, LLC
Hedge FundDistressed
$235.9M
23.03% of portfolio
$216.9M
0.00% of portfolio
$71.7M
0.00% of portfolio
$50.5M
0.20% of portfolio
Trigran Investments, Inc. logo
Trigran Investments, Inc.
Hedge FundValue
$47.4M
8.60% of portfolio
$45.6M
0.00% of portfolio
$42.1M
0.03% of portfolio
$32.5M
0.01% of portfolio
$32.0M
1.61% of portfolio

Net Capital Flow

Institutional buying and selling activity for SONO in Q3 2025

Traded
+$9.8M
Buyers
132
Sellers
126
Total Bought
+$241.6M
Total Sold
$231.8M
Avg Position
$5.7M

Biggest Buyers

InstitutionNet Bought
+$36.3M
+2.3M shares
C
Coliseum Capital Management, LLC
Hedge FundDistressed
+$27.4M
+1.7M shares
Engine Capital Management, LLC logo
Engine Capital Management, LLC
Hedge FundEvent Driven
+$19.8M
+1.3M shares
N
Nuveen, LLC
Institution
+$12.4M
+783.2K shares
+$12.1M
+768.8K shares
FMR LLC logo
FMR LLC
Institution
+$9.7M
+615.2K shares
TUDOR INVESTMENT CORP ET AL logo
TUDOR INVESTMENT CORP ET AL
Hedge FundMulti-Strategy
+$7.5M
+473.8K shares
TWO SIGMA INVESTMENTS LLC logo
TWO SIGMA INVESTMENTS LLC
Hedge FundMulti-Strategy
+$6.1M
+386.4K shares
M
Man Group plc
Institution
+$5.2M
+331.5K shares
TWO SIGMA ADVISERS, LLC logo
TWO SIGMA ADVISERS, LLC
Hedge FundMulti-Strategy
+$5.1M
+322.4K shares

Biggest Sellers

InstitutionNet Sold
C
$50.1M
3.2M shares
$36.1M
2.3M shares
Trigran Investments, Inc. logo
Trigran Investments, Inc.
Hedge FundValue
$22.1M
1.4M shares
F
Freestone Grove Partners LP
Hedge FundMulti-Strategy
$12.8M
1.2M shares
Trexquant Investment LP logo
Trexquant Investment LP
Hedge FundQuant
$10.8M
681.2K shares
Hawk Ridge Management LLC logo
Hawk Ridge Management LLC
Hedge FundLong/Short
$10.3M
952.1K shares
$8.5M
540.7K shares
$8.0M
509.5K shares
MORGAN STANLEY logo
MORGAN STANLEY
RIA/Wealth
$7.7M
488.5K shares
ExodusPoint Capital Management, LP logo
ExodusPoint Capital Management, LP
Hedge FundMulti-Strategy
$6.4M
403.2K shares

Entry and Exit Activity

Institutions that initiated new positions or completely exited SONO in Q3 2025

New Positions
15
New Value
$26.7M
Exited Positions
25
Exited Value
$33.4M

New Positions

InstitutionPosition Value
Engine Capital Management, LLC logo
Engine Capital Management, LLC
Hedge FundEvent Driven
$19.8M
1.3M shares
Bridgewater Associates, LP logo
Bridgewater Associates, LP
Hedge FundGlobal Macro
$2.2M
137.6K shares
$1.3M
83.9K shares
$1.0M
58.4K shares
$951.4K
60.2K shares
Numerai GP LLC logo
Numerai GP LLC
Hedge FundQuant
$589.1K
37.3K shares
P
PharVision Advisers, LLC
Hedge FundLong/Short
$324.4K
20.5K shares
$214.5K
13.1K shares
$207.8K
13.2K shares
$14.3K
840.0 shares

Exited Positions

InstitutionPrevious Position
F
Freestone Grove Partners LP
Hedge FundMulti-Strategy
$12.8M
1.2M shares
Hawk Ridge Management LLC logo
Hawk Ridge Management LLC
Hedge FundLong/Short
$10.3M
952.1K shares
Point72 Asset Management, L.P. logo
Point72 Asset Management, L.P.
Hedge FundMulti-Strategy
$4.5M
415.2K shares
X
XTX Topco Ltd
Institution
$1.2M
114.9K shares
$878.2K
81.2K shares
P
Prentice Capital Management, LP
Hedge FundLong/Short
$656.2K
60.7K shares
P
PEAK6 LLC
Institution
$542.0K
50.1K shares
A
AXQ CAPITAL, LP
Hedge FundMarket Neutral
$403.8K
37.4K shares
$394.0K
36.4K shares
$357.5K
33.1K shares

Options Activity

Institutions with the largest Call and Put options positions in SONO as of Q3 2025

Call Positions
7
Call Value
$19.1M
Put Positions
8
Put Value
$6.3M

Call Positions

InstitutionPosition Value
P
PEAK6 LLC
Institution
$9.9M
6.3K contracts
$4.1M
2.6K contracts
CITADEL ADVISORS LLC logo
CITADEL ADVISORS LLC
Hedge FundMulti-Strategy
$3.0M
1.9K contracts
$786.4K
508.0 contracts
S
Squarepoint Ops LLC
Hedge FundQuant
$632.0K
400.0 contracts
$444.0K
281.0 contracts
$167.5K
106.0 contracts

Put Positions

InstitutionPosition Value
$1.4M
917.0 contracts
CITADEL ADVISORS LLC logo
CITADEL ADVISORS LLC
Hedge FundMulti-Strategy
$1.3M
812.0 contracts
P
PEAK6 LLC
Institution
$1.3M
800.0 contracts
$1.2M
769.0 contracts
S
Squarepoint Ops LLC
Hedge FundQuant
$537.2K
340.0 contracts
$486.1K
314.0 contracts
Walleye Trading Advisors, LLC logo
Walleye Trading Advisors, LLC
Hedge FundMulti-Strategy
$71.1K
45.0 contracts
$44.2K
28.0 contracts

Most Committed Institutions

Institutions with SONO as the highest % of their portfolio as of Q3 2025

InstitutionPortfolio Weight
C
Coliseum Capital Management, LLC
Hedge FundDistressed
23.03%
$235.9M
Trigran Investments, Inc. logo
Trigran Investments, Inc.
Hedge FundValue
8.60%
$47.4M
C
Crestwood Capital Management, L.P.
Hedge FundLong/Short
6.77%
$9.7M
Engine Capital Management, LLC logo
Engine Capital Management, LLC
Hedge FundEvent Driven
2.36%
$19.8M
1.61%
$32.0M
0.77%
$15.1M
B
Bryce Point Capital, LLC
Hedge FundMarket Neutral
0.76%
$623.3K
FCA CORP /TX logo
FCA CORP /TX
RIA/Wealth
0.64%
$2.3M
C
0.64%
$16.9M
T
Two Seas Capital LP
Hedge FundEvent Driven
0.50%
$8.4M

Hedge Fund Spotlight

Discover hedge funds investing in SONO

Portfolio ManagerBruce Ira Jacobs
Portfolio Value
$25.2B
Positions
953
Last Reported
Q3 2025
AddressFlorham Park, NJ
Sector Allocation
Technology: 34.00%TechnologyConsumer Cyclical: 12.80%Consumer CyclicalIndustrials: 12.70%IndustrialsFinancial Services: 12.60%Financial ServicesHealthcare: 9.40%HealthcareCommunication Services: 6.20%Consumer Defensive: 4.00%Energy: 2.90%Basic Materials: 2.10%Real Estate: 1.60%Utilities: 1.10%
Sonos, Inc. logo

Position in Sonos, Inc.

Market Value
$50.5M
Shares Held
3.2M
Portfolio Weight
0.20%
Owned Since
2019-Q1
Top HoldingSectorMarket ValueWeight
1
Nvidia logo
Nvidia
NVDA
Semiconductors
Technology
$1.7B6.62%
2
Apple logo
Apple
AAPL
Consumer Electronics
Technology
$1.3B5.29%
Software - Infrastructure
Technology
$1.0B4.05%

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