ALBION FINANCIAL GROUP /UT

RIA/Wealth

ALBION FINANCIAL GROUP /UT is a RIA/Wealth based in Salt Lake City, UT led by John Quincy Bird, reporting $1.9B in AUM as of Q3 2025 with 40% ETF concentration.

CEOJohn Quincy Bird

Portfolio Value: $1.7B
Positions: 650
Top Holding: VOO at 12.2%
Last Reported: Q3 2025

Address812 East 2100 South, Salt Lake City, UT, 84106, United States

Top Holdings

Largest long holdings in ALBION FINANCIAL GROUP /UT's portfolio (43% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Vanguard S&P 500 ETF VOO	ETF ETF	$202.0M	12.20%	+$14.4M Bought	— 329.8K shares	Q2 2021 Held for 4y 5m
2 Apple AAPL	Consumer Electronics Technology	$86.5M	5.23%	+$656.9K Bought	0.00% 339.8K shares	Q2 2021 Held for 4y 5m
3 iShares Russell Mid-Cap ETF IWR	ETF ETF	$84.4M	5.10%	+$237.9K Bought	— 874.1K shares	Q2 2021 Held for 4y 5m
4 Microsoft MSFT	Software - Infrastructure Technology	$72.2M	4.36%	+$185.9K Bought	0.00% 139.5K shares	Q2 2021 Held for 4y 5m
5 Nvidia NVDA	Semiconductors Technology	$56.1M	3.39%	-$904.4K Sold	0.00% 300.7K shares	Q2 2021 Held for 4y 5m
6 Amazon AMZN	Specialty Retail Consumer Cyclical	$55.1M	3.33%	-$94.6K Sold	0.00% 250.8K shares	Q2 2021 Held for 4y 5m
7 Alphabet Inc. GOOGL	Internet Content & Information Communication Services	$46.6M	2.81%	+$415.5K Bought	0.00% 191.7K shares	Q2 2021 Held for 4y 5m
8 iShares Core S&P Small-Cap ETF IJR	ETF ETF	$37.9M	2.29%	-$196.7K Sold	— 318.8K shares	Q2 2021 Held for 4y 5m
9 Broadcom Inc. AVGO	Semiconductors Technology	$36.1M	2.18%	-$4.4M Sold	0.00% 109.4K shares	Q2 2021 Held for 4y 5m
10 Vanguard Intermediate-Term Treasury VGIT	ETF ETF	$35.3M	2.13%	+$1.9M Bought	— 588.1K shares	Q2 2021 Held for 4y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in ALBION FINANCIAL GROUP /UT's latest filing

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Market Value

$1.7B

Prior: $1.5B

Q/Q Change

+8.17%

+$125.1M

Net Flows % of MV

+1.08%

Turnover Ratio

2.89%

New Purchases

56 stocks

$13.4M

Added To

162 stocks

+$60.7M

Sold Out Of

18 stocks

$96.7K

Reduced Holdings

62 stocks

-$56.1M

Increased Positions

Position	Shares Δ	Change
1 Republic Services RSG	New	0 → 50.6K +$11.6M
2 HPS John Hancock Preferred Income Fund HPS	New	0 → 69.4K +$1.1M
3 Dell Technologies DELL	New	0 → 1.0K +$141.8K
4 Invesco S&P 500 Momentum SPMO	New	0 → 1.2K +$139.8K
5 SPDR Portfolio S&P 500 Growth ETF SPYG	New	0 → 942.0 +$98.4K

Decreased Positions

Position	Shares Δ	Change
1 The Trade Desk TTD	Sold	544.0 → 0 −$39.2K
2 Amplify Global Cloud Technology IVES	Sold	1.0K → 0 −$27.1K
3 Solid Power SLDP	Sold	3.2K → 0 −$7.1K
4 iShares U.S. Aerospace & Defense ITA	Sold	28.0 → 0 −$5.3K
5 Roundhill Generative AI & Technology CHAT	Sold	68.0 → 0 −$3.3K

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Analytics

Portfolio insights and performance metrics for ALBION FINANCIAL GROUP /UT

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Sector Allocation

ETF

40.20%

Technology

23.90%

Financial Services

8.10%

Consumer Cyclical

7.40%

Industrials

5.70%

Communication Services

4.90%

Healthcare

3.10%

Consumer Defensive

2.50%

Utilities

2.00%

Energy

0.40%

Real Estate

0.30%

Basic Materials

0.10%

Market Cap Distribution

Mega Cap (> $200B)

39.02%

Large Cap ($10B - $200B)

18.51%

Mid Cap ($2B - $10B)

0.75%

Small Cap ($300M - $2B)

0.02%

Micro Cap ($50M - $300M)

0.05%

Nano Cap (< $50M)

0.01%

N/A (ETF or Unknown)

41.64%

Portfolio Concentration

Top 10 Holdings %

43.01%

Top 20 Holdings %

59.91%

Top 50 Holdings %

85.89%

Top 100 Holdings %

96.85%