Asset Advisors Investment Management, LLC

RIA/Wealth

Asset Advisors Investment Management, LLC is a RIA/Wealth based in Augusta, GA led by Robert Williams Rice, reporting $1.3B in AUM as of Q3 2025 with 36% ETF concentration.

PresidentRobert Williams Rice

Portfolio Value: $1.1B
Positions: 109
Top Holding: MSFT at 8.4%
Last Reported: Q3 2025

Address2814-a Hillcreek Drive, Augusta, GA, 30909-5635, United States

Top Holdings

Largest long holdings in Asset Advisors Investment Management, LLC's portfolio (46.1% of total portfolio)

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GthenH

Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Microsoft MSFT	Software - Infrastructure Technology	$88.7M	8.40%	-$278.7K Sold	0.00% 171.2K shares	Q3 2018 Held for 7y 2m
2 Schwab U.S. Broad Market SCHB	ETF ETF	$72.2M	6.84%	-$107.6K Sold	— 2.8M shares	Q3 2018 Held for 7y 2m
3 Schwab US Dividend Equity SCHD	ETF ETF	$72.1M	6.83%	-$2.2M Sold	— 2.6M shares	Q3 2018 Held for 7y 2m
4 Costco Wholesale COST	Discount Stores Consumer Defensive	$47.0M	4.45%	-$811.8K Sold	0.01% 50.8K shares	Q3 2018 Held for 7y 2m
5 Intuit INTU	Software - Application Technology	$42.7M	4.04%	+$203.5K Bought	0.02% 62.5K shares	Q3 2018 Held for 7y 2m
6 Technology Select Sector SPDR Fund XLK	ETF ETF	$39.6M	3.75%	+$547.7K Bought	— 140.5K shares	Q3 2018 Held for 7y 2m
7 Cintas CTAS	Specialty Business Services Industrials	$33.8M	3.20%	-$478.1K Sold	0.04% 164.7K shares	Q3 2018 Held for 7y 2m
8 Walmart WMT	Discount Stores Consumer Defensive	$31.3M	2.97%	-$115.0K Sold	0.00% 304.1K shares	Q3 2018 Held for 7y 2m
9 Alphabet Inc. GOOGL	Internet Content & Information Communication Services	$30.7M	2.91%	+$336.5K Bought	0.00% 126.2K shares	Q3 2018 Held for 7y 2m
10 Communication Services Select Sector SPDR Fund XLC	ETF ETF	$28.2M	2.67%	+$551.4K Bought	— 238.3K shares	Q1 2019 Held for 6y 8m

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GthenH

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Asset Advisors Investment Management, LLC's latest filing

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GthenC

Market Value

$1.1B

Prior: $1.0B

Q/Q Change

+4.34%

+$43.9M

Net Flows % of MV

+2.25%

Turnover Ratio

2.9%

New Purchases

2 stocks

$5.8M

Added To

44 stocks

+$36.4M

Sold Out Of

5 stocks

$4.9M

Reduced Holdings

41 stocks

-$13.6M

Increased Positions

Position	Shares Δ	Change
1 IBTJ iShares iBonds Dec 2029 Term Treasury IBTJ	New	0 → 255.9K +$5.6M
2 Altria Group MO	New	0 → 3.3K +$218.0K
3 Goldman Sachs ActiveBeta International Equity GSIE	+94.46%	161.2K → 313.5K +$6.3M
4 Ferguson Enterprises FERG	+92.0%	3.6K → 6.8K +$733.9K
5 IBTI iShares iBonds Dec 2028 Term Treasury IBTI	+85.61%	566.4K → 1.1M +$10.9M

Decreased Positions

Position	Shares Δ	Change
1 Fortinet FTNT	Sold	22.3K → 0 −$2.4M
2 Intuitive Surgical ISRG	Sold	3.4K → 0 −$1.9M
3 Colgate-Palmolive CL	Sold	2.7K → 0 −$242.7K
4 Brown-Forman Corporation BF.B	Sold	8.7K → 0 −$234.1K
5 Agilon Health AGL	Sold	80.1K → 0 −$184.2K