DEFINE FINANCIAL, LLC logo

DEFINE FINANCIAL, LLC

RIA/Wealth

DEFINE FINANCIAL, LLC is a RIA/Wealth based in San Diego, CA led by Taylor Robert Schulte, reporting $241.4M in AUM as of Q3 2025 with 95% ETF concentration and 93% concentrated in top 10 holdings.

CEOTaylor Robert Schulte
Portfolio Value
$166.7M
Positions
40
Top Holding
AVUV at 14.26%
Last Reported
Q3 2025
Address12526 High Bluff Drive, Suite 270, San Diego, CA, 92130, United States

Top Holdings

Largest long holdings in DEFINE FINANCIAL, LLC's portfolio (92.6% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$23.8M
14.26%
+$485.4K
Bought
238.8K shares
ETF
ETF
$23.5M
14.08%
-$29.6K
Sold
263.5K shares
ETF
ETF
$22.4M
13.46%
+$1.1M
Bought
443.1K shares
ETF
ETF
$22.4M
13.42%
+$235.6K
Bought
68.1K shares
ETF
ETF
$19.6M
11.77%
+$256.6K
Bought
274.8K shares
ETF
ETF
$17.2M
10.35%
+$429.7K
Bought
188.6K shares
ETF
ETF
$11.1M
6.69%
+$77.1K
Bought
148.4K shares
ETF
ETF
$10.8M
6.50%
+$216.9K
Bought
199.8K shares
Software - Infrastructure
Technology
$2.1M
1.26%
+$653.6K
Bought
0.00%
4.1K shares
ETF
ETF
$1.3M
0.80%
+$3.3K
Bought
2.0K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in DEFINE FINANCIAL, LLC's latest filing

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Market Value
$166.7M
Prior: $151.8M
Q/Q Change
+9.8%
+$14.9M
Net Flows % of MV
+2.61%
Turnover Ratio
1.92%
New Purchases
4 stocks
$1.4M
Added To
31 stocks
+$4.0M
Sold Out Of
1 stocks
$970.2K
Reduced Holdings
2 stocks
-$52.5K

Increased Positions

PositionShares Δ
New
New
New
New
+63.92%

Decreased Positions

PositionShares Δ
Sold
2
Apple logo
Apple
AAPL
-2.64%
-0.13%

Analytics

Portfolio insights and performance metrics for DEFINE FINANCIAL, LLC

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Sector Allocation

ETF: 94.70%ETFTechnology: 2.40%Consumer Cyclical: 0.80%Financial Services: 0.70%Industrials: 0.50%Consumer Defensive: 0.40%Communication Services: 0.30%Utilities: 0.20%
ETF
94.70%
Technology
2.40%
Consumer Cyclical
0.80%
Financial Services
0.70%
Industrials
0.50%
Consumer Defensive
0.40%
Communication Services
0.30%
Utilities
0.20%

Market Cap Distribution

Mega Cap (> $200B): 3.85%Large Cap ($10B - $200B): 1.17%Mid Cap ($2B - $10B): 0.31%N/A (ETF or Unknown): 94.68%N/A (ETF or Unknown)
Mega Cap (> $200B)
3.85%
Large Cap ($10B - $200B)
1.17%
Mid Cap ($2B - $10B)
0.31%
N/A (ETF or Unknown)
94.68%

Portfolio Concentration

Top 10 Holdings %
92.58%
Top 20 Holdings %
96.28%
Top 50 Holdings %
100.0%
Top 100 Holdings %
100.0%

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