FINANCIAL LIFE ADVISORS

RIA/Wealth

FINANCIAL LIFE ADVISORS is a RIA/Wealth based in San Antonio, TX led by Kirk Warren Francis, reporting $345.8M in AUM as of Q3 2025 with 97% ETF concentration and 70% concentrated in top 10 holdings.

CEOKirk Warren Francis

Portfolio Value: $311.3M
Positions: 47
Top Holding: IVW at 14.38%
Last Reported: Q3 2025

Address14607 San Pedro Ave., Suite 190, San Antonio, TX, 78232, United States

Top Holdings

Largest long holdings in FINANCIAL LIFE ADVISORS's portfolio (69.9% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares S&P 500 Growth ETF IVW	ETF ETF	$44.8M	14.38%	-$2.3M Sold	— 370.9K shares	Q4 2017 Held for 7y 11m
2 iShares S&P 500 Value IVE	ETF ETF	$35.7M	11.48%	+$888.0K Bought	— 173.1K shares	Q4 2017 Held for 7y 11m
3 SCHZ Schwab US Aggregate Bond SCHZ	ETF ETF	$32.1M	10.33%	+$1.8M Bought	— 1.4M shares	Q3 2020 Held for 5y 2m
4 SPDR Portfolio Mortgage Backed Bond SPMB	ETF ETF	$19.7M	6.33%	+$1.2M Bought	— 878.7K shares	Q1 2023 Held for 2y 8m
5 BlackRock U.S. Equity Factor Rotation DYNF	ETF ETF	$18.8M	6.03%	-$689.0K Sold	— 316.9K shares	Q2 2024 Held for 1y 5m
6 EFV iShares MSCI EAFE Value EFV	ETF ETF	$16.2M	5.21%	+$568.8K Bought	— 239.1K shares	Q3 2022 Held for 3y 2m
7 iShares Core Total USD Bond Market IUSB	ETF ETF	$14.0M	4.51%	-$532.7K Sold	— 300.5K shares	Q3 2022 Held for 3y 2m
8 Vanguard Long-Term Treasury VGLT	ETF ETF	$13.5M	4.35%	+$1.8M Bought	— 238.2K shares	Q1 2025 Held for 8 months
9 Vanguard Growth VUG	ETF ETF	$12.2M	3.92%	-$271.9K Sold	— 25.4K shares	Q4 2017 Held for 7y 11m
10 iShares U.S. Technology IYW	ETF ETF	$10.6M	3.39%	-$298.5K Sold	— 53.9K shares	Q1 2023 Held for 2y 8m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in FINANCIAL LIFE ADVISORS's latest filing

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Market Value

$311.3M

Prior: $292.3M

Q/Q Change

+6.51%

+$19.0M

Net Flows % of MV

+0.897%

Turnover Ratio

3.4%

New Purchases

1 stocks

$930.4K

Added To

14 stocks

+$11.0M

Sold Out Of

2 stocks

$477.5K

Reduced Holdings

24 stocks

-$8.7M

Increased Positions

Position	Shares Δ	Change
1 iShares U.S. Aerospace & Defense ITA	New	0 → 4.4K +$930.4K
2 Vanguard FTSE Emerging Markets VWO	+77.63%	61.6K → 109.4K +$2.6M
3 SPDR Portfolio High Yield Bond SPHY	+23.14%	267.5K → 329.4K +$1.5M
4 Vanguard Long-Term Treasury VGLT	+15.1%	206.9K → 238.2K +$1.8M
5 VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund VTIP	+6.75%	53.9K → 57.6K +$184.4K

Decreased Positions

Position	Shares Δ	Change
1 iShares Short-Term National Muni Bond SUB	Sold	2.4K → 0 −$257.9K
2 iShares 1-3 Year Treasury Bond SHY	Sold	2.7K → 0 −$219.6K
3 iShares Trust IGSB	-38.09%	35.8K → 22.2K −$723.1K
4 iShares MSCI Emerging Markets ex China EMXC	-27.9%	38.0K → 27.4K −$714.9K
5 iShares Core MSCI EAFE ETF IEFA	-22.34%	3.9K → 3.0K −$76.0K