Fortune Financial Advisors, LLC

Hedge Fund • Quant Macro

Fortune Financial Advisors, LLC is a Hedge Fund specializing in Quant Macro based in Glen Ellyn, IL led by Sanjiv Kumar, reporting $397.2M in AUM as of Q3 2025 with 37% ETF concentration.

FounderSanjiv Kumar

Portfolio Value: $132.9M
Positions: 94
Top Holding: USMV at 9.13%
Last Reported: Q3 2025

Address800 W. Roosevelt Road, Building B, Suite 104, Glen Ellyn, IL, 60137, United States

Top Holdings

Largest long holdings in Fortune Financial Advisors, LLC's portfolio (37.3% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares MSCI USA Min Vol Factor USMV	ETF ETF	$12.1M	9.13%	+$94.3K Bought	— 127.5K shares	Q2 2023 Held for 2y 5m
2 VanEck Morningstar Wide Moat ETF MOAT	ETF ETF	$5.6M	4.21%	-$47.6K Sold	— 56.4K shares	Q2 2023 Held for 2y 5m
3 Alphabet Inc. GOOGL	Internet Content & Information Communication Services	$5.1M	3.83%	+$45.2K Bought	0.00% 20.9K shares	Q2 2023 Held for 2y 5m
4 Vanguard Short-Term Treasury VGSH	ETF ETF	$4.9M	3.65%	+$183.5K Bought	— 82.5K shares	Q2 2023 Held for 2y 5m
5 O'Reilly Automotive ORLY	Specialty Retail Consumer Cyclical	$4.1M	3.10%	+$42.0K Bought	0.00% 38.2K shares	Q2 2023 Held for 2y 5m
6 Apple AAPL	Consumer Electronics Technology	$3.8M	2.82%	+$39.5K Bought	0.00% 14.7K shares	Q2 2023 Held for 2y 5m
7 Mastercard MA	Financial - Credit Services Financial Services	$3.7M	2.80%	+$75.1K Bought	0.00% 6.6K shares	Q2 2023 Held for 2y 5m
8 Microsoft MSFT	Software - Infrastructure Technology	$3.7M	2.78%	+$59.6K Bought	0.00% 7.1K shares	Q2 2023 Held for 2y 5m
9 JPMorgan Chase JPM	Banks - Diversified Financial Services	$3.5M	2.63%	-$7.9K Sold	0.00% 11.1K shares	Q2 2023 Held for 2y 5m
10 VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund VTIP	ETF ETF	$3.2M	2.39%	+$59.1K Bought	— 62.9K shares	Q2 2023 Held for 2y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Fortune Financial Advisors, LLC's latest filing

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Market Value

$132.9M

Prior: $123.7M

Q/Q Change

+7.45%

+$9.2M

Net Flows % of MV

+1.51%

Turnover Ratio

2.6%

New Purchases

4 stocks

$2.2M

Added To

59 stocks

+$2.2M

Sold Out Of

5 stocks

$1.8M

Reduced Holdings

13 stocks

-$582.6K

Increased Positions

Position	Shares Δ	Change
1 Texas Pacific Land TPL	New	0 → 900.0 +$840.4K
2 Vanguard Dividend Appreciation VIG	New	0 → 3.2K +$691.7K
3 VTES Vanguard Short-Term Tax-Exempt Bond VTES	New	0 → 4.4K +$449.3K
4 Berkshire Hathaway BRK.B	New	0 → 406.0 +$204.1K
5 iShares MSCI USA Momentum Factor MTUM	+41.05%	2.0K → 2.9K +$213.6K

Decreased Positions

Position	Shares Δ	Change
1 TTE TotalEnergies TTE	Sold	14.1K → 0 −$867.0K
2 Invesco S&P 500 Equal Weight Consumer Staples RSPS	Sold	8.0K → 0 −$240.4K
3 iShares Aaa - A Rated Corporate Bond QLTA	Sold	4.9K → 0 −$235.6K
4 American Tower AMT	Sold	1.0K → 0 −$222.8K
5 iShares S&P Small-Cap 600 Value IJS	Sold	2.1K → 0 −$208.8K

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Analytics

Portfolio insights and performance metrics for Fortune Financial Advisors, LLC

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Sector Allocation

ETF

36.90%

Technology

14.50%

Consumer Cyclical

10.10%

Financial Services

7.90%

Industrials

7.60%

Consumer Defensive

6.30%

Communication Services

5.70%

Healthcare

4.00%

Energy

2.10%

Basic Materials

1.30%

Real Estate

0.30%

Utilities

0.20%

Market Cap Distribution

Mega Cap (> $200B)

28.60%

Large Cap ($10B - $200B)

29.72%

Mid Cap ($2B - $10B)

1.63%

N/A (ETF or Unknown)

40.05%

Portfolio Concentration

Top 10 Holdings %

37.34%

Top 20 Holdings %

57.44%

Top 50 Holdings %

86.4%

Top 100 Holdings %

100.0%