PACIFIC FINANCIAL GROUP INC logo

PACIFIC FINANCIAL GROUP INC

RIA/Wealth

PACIFIC FINANCIAL GROUP INC is a RIA/Wealth based in Bellevue, WA led by James Chris Mills, reporting $4.1B in AUM as of Q3 2025 with 99% ETF concentration, 63% concentrated in top 10 holdings, and 16% allocation to IVV.

CEOJames Chris Mills
Portfolio Value
$135.0M
Positions
61
Top Holding
IVV at 16.2%
Last Reported
Q3 2025
Address11811 Ne First St, Suite 201, Bellevue, WA, 98005, United States

Top Holdings

Largest long holdings in PACIFIC FINANCIAL GROUP INC's portfolio (62.9% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
ETF
ETF
$21.9M
16.20%
+$1.2M
Bought
32.7K shares
ETF
ETF
$14.6M
10.83%
-$836.3K
Sold
24.4K shares
ETF
ETF
$11.5M
8.50%
-$542.2K
Sold
95.1K shares
ETF
ETF
$6.3M
4.66%
-$1.2M
Sold
53.0K shares
ETF
ETF
$6.0M
4.42%
+$15.1K
Bought
28.9K shares
ETF
ETF
$5.3M
3.91%
-$96.6K
Sold
7.9K shares
ETF
ETF
$5.0M
3.70%
-$386.1K
Sold
60.1K shares
ETF
ETF
$4.9M
3.64%
-$356.1K
Sold
72.2K shares
ETF
ETF
$4.7M
3.51%
+$99.8K
Bought
72.6K shares
ETF
ETF
$4.7M
3.50%
-$132.0K
Sold
85.3K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in PACIFIC FINANCIAL GROUP INC's latest filing

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Market Value
$135.0M
Prior: $128.1M
Q/Q Change
+5.4%
+$6.9M
Net Flows % of MV
-1.29%
Turnover Ratio
2.96%
New Purchases
2 stocks
$650.6K
Added To
22 stocks
+$2.5M
Sold Out Of
2 stocks
$664.6K
Reduced Holdings
32 stocks
-$4.2M

Increased Positions

PositionShares Δ
New
New
+65.51%
+24.91%
+20.69%

Decreased Positions

PositionShares Δ
Sold
2
Apple logo
Apple
AAPL
Sold
-16.1%
-8.09%
-7.73%

Analytics

Portfolio insights and performance metrics for PACIFIC FINANCIAL GROUP INC

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Sector Allocation

ETF: 99.00%ETF
ETF
99.00%

Market Cap Distribution

N/A (ETF or Unknown): 100.00%N/A (ETF or Unknown)
N/A (ETF or Unknown)
100.00%

Portfolio Concentration

Top 10 Holdings %
62.86%
Top 20 Holdings %
78.59%
Top 50 Holdings %
97.66%
Top 100 Holdings %
100.0%

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