Prentice Capital Management, LP

Hedge Fund • Long/Short

Prentice Capital Management, LP is a Long/Short Hedge Fund based in New York, NY led by Michael John Zimmerman, reporting $216.0M in AUM as of Q3 2025 with 36% Communication Services concentration, 86% concentrated in top 10 holdings, and 17% allocation to JBLU.

CIOMichael John Zimmerman

Portfolio Value: $65.5M
Positions: 18
Top Holding: JBLU at 17.11%
Last Reported: Q3 2025

Address375 Park Avenue, New York, NY, 10152, United States

Top Holdings

Largest long holdings in Prentice Capital Management, LP's portfolio (86.1% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 JetBlue Airways JBLU	Airlines, Airports & Air Services Industrials	$11.2M	17.11%	+$7.6M Bought	0.63% 2.3M shares	Q3 2024 Held for 1y 2m
2 Snap SNAP	Internet Content & Information Communication Services	$9.1M	13.90%	+$2.7M Bought	0.07% 1.2M shares	Q4 2023 Held for 1y 11m
3 Groupon, Inc. GRPN	Internet Content & Information Communication Services	$8.3M	12.62%	+$1.5M Bought	0.88% 353.8K shares	Q4 2019 Held for 5y 11m
4 Peloton Interactive, Inc. PTON	Leisure Consumer Cyclical	$6.9M	10.51%	+$1.8M Bought	0.19% 764.9K shares	Q1 2023 Held for 2y 8m
5 NextNav NN	Internet Content & Information Communication Services	$6.3M	9.67%	+$153.5K Bought	0.33% 442.8K shares	Q4 2023 Held for 1y 11m
6 Bumble, Inc. BMBL	Software - Application Technology	$3.6M	5.45%	-$87.6K Sold	0.56% 585.8K shares	Q1 2023 Held for 2y 8m
7 Topgolf Callaway Brands MODG	Leisure Consumer Cyclical	$3.1M	4.70%	+$48.7K Bought	0.18% 324.2K shares	Q4 2024 Held for 11 months
8 Compass COMP	Software - Application Technology	$2.8M	4.26%	+$2.4M Bought	0.06% 347.1K shares	Q4 2023 Held for 1y 11m
9 Coty COTY	Household & Personal Products Consumer Defensive	$2.7M	4.18%	+$1.1M Bought	0.08% 676.6K shares	Q2 2025 Held for 5 months
10 GoPro GPRO	Consumer Electronics Technology	$2.4M	3.68%	+$399.8K Bought	0.71% 1.1M shares	Q2 2024 Held for 1y 5m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Prentice Capital Management, LP's latest filing

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Market Value

$65.5M

Prior: $60.0M

Q/Q Change

+9.09%

+$5.5M

Net Flows % of MV

+8.39%

Turnover Ratio

27.69%

New Purchases

0 stocks

Added To

14 stocks

+$20.7M

Sold Out Of

14 stocks

$15.1M

Reduced Holdings

3 stocks

-$88.4K

Increased Positions

Position	Shares Δ	Change
1 Frontier Group Holdings, Inc. ULCC	+596.09%	76.2K → 530.1K +$2.0M
2 Compass COMP	+594.19%	50.0K → 347.1K +$2.4M
3 JetBlue Airways JBLU	+210.36%	733.5K → 2.3M +$7.6M
4 Coty COTY	+69.19%	399.9K → 676.6K +$1.1M
5 Lyft, Inc. LYFT	+49.19%	53.7K → 80.1K +$581.2K

Decreased Positions

Position	Shares Δ	Change
1 SoFi Technologies, Inc. SOFI	Sold	198.8K → 0 −$3.6M
2 Lennar LEN	Sold	25.0K → 0 −$2.8M
3 KB Home KBH	Sold	25.0K → 0 −$1.3M
4 Harley-Davidson HOG	Sold	50.0K → 0 −$1.2M
5 Macy's M	Sold	92.6K → 0 −$1.1M