REAP Financial Group, LLC

RIA/Wealth

REAP Financial Group, LLC is a RIA/Wealth based in Austin, TX led by Hannah Sandra Heerlein, reporting $510.2M in AUM as of Q3 2025 with 93% ETF concentration, 51% concentrated in top 10 holdings, and minimal technology exposure.

FounderHannah Sandra Heerlein

Portfolio Value: $460.3M
Positions: 514
Top Holding: VEA at 10.55%
Last Reported: Q3 2025

Address9414 Anderson Mill Road, Suite 100, Austin, TX, 78729, United States

Top Holdings

Largest long holdings in REAP Financial Group, LLC's portfolio (51.1% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Vanguard FTSE Developed Markets VEA	ETF ETF	$48.6M	10.55%	+$4.2M Bought	— 810.7K shares	Q4 2023 Held for 1y 11m
2 Vanguard Total Stock Market VTI	ETF ETF	$47.8M	10.38%	+$2.6M Bought	— 145.5K shares	Q4 2023 Held for 1y 11m
3 Vanguard Growth VUG	ETF ETF	$27.5M	5.98%	+$532.8K Bought	— 57.4K shares	Q4 2023 Held for 1y 11m
4 Vanguard Value VTV	ETF ETF	$21.7M	4.72%	+$3.3M Bought	— 116.5K shares	Q4 2023 Held for 1y 11m
5 GJAN FT Vest U.S. Equity Moderate Buffer ETF GJAN	ETF ETF	$21.5M	4.67%	-$1.6M Sold	— 515.8K shares	Q4 2023 Held for 1y 11m
6 Avantis Emerging Markets Equity AVEM	ETF ETF	$15.0M	3.25%	+$716.6K Bought	— 199.2K shares	Q4 2023 Held for 1y 11m
7 Avantis U.S. Small Cap Value AVUV	ETF ETF	$14.1M	3.06%	+$1.5M Bought	— 141.4K shares	Q4 2023 Held for 1y 11m
8 AVLV Avantis U.S. Large Cap Value AVLV	ETF ETF	$14.0M	3.04%	+$998.3K Bought	— 193.8K shares	Q4 2023 Held for 1y 11m
9 DOCT FT Vest U.S. Equity Deep Buffer ETF DOCT	ETF ETF	$13.0M	2.83%	-$816.5K Sold	— 301.6K shares	Q4 2023 Held for 1y 11m
10 FT Vest U.S. Equity Buffer ETF FFEB	ETF ETF	$12.1M	2.64%	-$694.5K Sold	— 220.2K shares	Q4 2023 Held for 1y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in REAP Financial Group, LLC's latest filing

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Market Value

$460.3M

Prior: $425.8M

Q/Q Change

+8.1%

+$34.5M

Net Flows % of MV

+1.59%

Turnover Ratio

4.92%

New Purchases

45 stocks

$1.6M

Added To

240 stocks

+$24.8M

Sold Out Of

48 stocks

$3.0M

Reduced Holdings

120 stocks

-$16.0M

Increased Positions

Position	Shares Δ	Change
1 DFGX Dimensional Global ex US Core Fixed Income DFGX	New	0 → 14.8K +$796.7K
2 Ferguson Enterprises FERG	New	0 → 380.0 +$85.3K
3 Q2 Holdings QTWO	New	0 → 1.1K +$81.1K
4 Pentair PNR	New	0 → 481.0 +$53.3K
5 Schwab U.S. Large-Cap Value SCHV	New	0 → 1.7K +$48.1K

Decreased Positions

Position	Shares Δ	Change
1 FT Vest S&P 500 Dividend Aristocrats Target Income KNG	Sold	16.6K → 0 −$813.2K
2 First Trust Rising Dividend Achievers RDVY	Sold	10.1K → 0 −$632.0K
3 First Trust Indxx Global Natural Resources Income FTRI	Sold	23.9K → 0 −$340.4K
4 FT Vest U.S. Equity Moderate Buffer ETF GMAY	Sold	7.4K → 0 −$291.3K
5 Synopsys SNPS	Sold	237.0 → 0 −$121.4K