Simplicity Wealth,LLC

RIA/Wealth

Simplicity Wealth,LLC is a RIA/Wealth based in Summit, NJ led by Bruce George Donaldson, reporting $3.6B in AUM as of Q3 2025 with 66% ETF concentration.

CEOBruce George Donaldson

Portfolio Value: $1.7B
Positions: 700
Top Holding: AVUS at 4.28%
Last Reported: Q3 2025

Address475 Springfield Ave., Suite #1, Summit, NJ, 07901, United States

Top Holdings

Largest long holdings in Simplicity Wealth,LLC's portfolio (25.4% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Avantis U.S. Equity AVUS	ETF ETF	$73.5M	4.28%	-$74.2M Sold	— 676.4K shares	Q1 2024 Held for 1y 8m
2 Vanguard S&P 500 ETF VOO	ETF ETF	$62.4M	3.63%	-$11.7M Sold	— 101.8K shares	Q3 2022 Held for 3y 2m
3 iShares Core S&P 500 ETF IVV	ETF ETF	$60.2M	3.51%	-$9.0M Sold	— 90.0K shares	Q1 2022 Held for 3y 8m
4 Avantis Core Fixed Income AVIG	ETF ETF	$46.0M	2.68%	-$46.2M Sold	— 1.1M shares	Q1 2024 Held for 1y 8m
5 Nvidia NVDA	Semiconductors Technology	$41.2M	2.40%	-$18.6M Sold	0.00% 221.0K shares	Q3 2023 Held for 2y 2m
6 Avantis International Equity AVDE	ETF ETF	$38.3M	2.23%	-$26.6M Sold	— 484.8K shares	Q1 2024 Held for 1y 8m
7 AVSF Avantis Short-Term Fixed Income AVSF	ETF ETF	$30.0M	1.75%	-$31.4M Sold	— 635.2K shares	Q1 2024 Held for 1y 8m
8 Microsoft MSFT	Software - Infrastructure Technology	$28.6M	1.67%	-$17.7M Sold	0.00% 55.3K shares	Q4 2021 Held for 3y 11m
9 Apple AAPL	Consumer Electronics Technology	$28.2M	1.64%	-$12.6M Sold	0.00% 110.9K shares	Q4 2021 Held for 3y 11m
10 Avantis U.S. Large Cap Equity AVLC	ETF ETF	$27.3M	1.59%	-$27.6M Sold	— 356.2K shares	Q1 2025 Held for 8 months

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Simplicity Wealth,LLC's latest filing

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Market Value

$1.7B

Prior: $2.4B

Q/Q Change

-28.36%

-$680.2M

Net Flows % of MV

-53.41%

Turnover Ratio

34.4%

New Purchases

49 stocks

$28.6M

Added To

82 stocks

+$66.8M

Sold Out Of

37 stocks

$65.5M

Reduced Holdings

439 stocks

-$947.4M

Increased Positions

Position	Shares Δ	Change
1 OUNZ VanEck Merk Gold Trust OUNZ	New	0 → 102.9K +$3.8M
2 Lyft, Inc. LYFT	New	0 → 111.2K +$2.4M
3 CGHM Capital Group Municipal High-Income CGHM	New	0 → 80.0K +$2.0M
4 PSFF Pacer Swan SOS Fund of Funds PSFF	New	0 → 58.4K +$1.8M
5 J.P. Morgan Nasdaq Equity Premium Income JEPQ	New	0 → 27.1K +$1.6M

Decreased Positions

Position	Shares Δ	Change
1 Embraer ERJ	Sold	670.0K → 0 −$38.1M
2 Innovator U.S. Equity Ultra Buffer ETF USEP	Sold	167.3K → 0 −$6.2M
3 Vanguard Long-Term Corporate Bond VCLT	Sold	33.7K → 0 −$2.6M
4 Innovator International Developed Power Buffer ETF ISEP	Sold	66.5K → 0 −$2.1M
5 CPSM Calamos S&P 500 Structured Alt Protection ETF CPSM	Sold	72.0K → 0 −$2.0M

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Analytics

Portfolio insights and performance metrics for Simplicity Wealth,LLC

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Sector Allocation

ETF

65.50%

Technology

11.40%

Financial Services

4.70%

Consumer Cyclical

3.30%

Communication Services

3.10%

Consumer Defensive

2.60%

Healthcare

2.60%

Industrials

2.30%

Energy

0.80%

Utilities

0.60%

Real Estate

0.50%

Basic Materials

0.30%

Market Cap Distribution

Mega Cap (> $200B)

19.83%

Large Cap ($10B - $200B)

9.90%

Mid Cap ($2B - $10B)

1.10%

Small Cap ($300M - $2B)

0.31%

Micro Cap ($50M - $300M)

0.68%

Nano Cap (< $50M)

0.09%

N/A (ETF or Unknown)

68.10%

Portfolio Concentration

Top 10 Holdings %

25.36%

Top 20 Holdings %

35.73%

Top 50 Holdings %

51.83%

Top 100 Holdings %

66.89%