Strategic Financial Partners, Ltd.

RIA/Wealth

Strategic Financial Partners, Ltd. is a RIA/Wealth led by Richard Lewis Williams, reporting $268.8M in AUM as of Q3 2025 with 96% ETF concentration, 64% concentrated in top 10 holdings, and 21% allocation to SPLG.

PresidentRichard Lewis Williams

Portfolio Value: $218.4M
Positions: 80
Top Holding: SPLG at 20.84%
Last Reported: Q3 2025

Address

Top Holdings

Largest long holdings in Strategic Financial Partners, Ltd.'s portfolio (63.7% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 SPDR Portfolio S&P 500 ETF SPLG	ETF ETF	$45.5M	20.84%	-$961.5K Sold	— 580.9K shares	Q4 2019 Held for 5y 11m
2 SPYV SPDR Portfolio S&P 500 Value ETF SPYV	ETF ETF	$19.1M	8.76%	-$183.8K Sold	— 345.5K shares	Q4 2019 Held for 5y 11m
3 Vanguard Russell 1000 Growth VONG	ETF ETF	$15.9M	7.29%	-$359.9K Sold	— 132.1K shares	Q4 2019 Held for 5y 11m
4 SPDR Portfolio Developed World ex-US ETF SPDW	ETF ETF	$13.7M	6.25%	-$267.0K Sold	— 319.2K shares	Q4 2019 Held for 5y 11m
5 iShares Russell Mid-Cap ETF IWR	ETF ETF	$12.6M	5.79%	+$3.2M Bought	— 131.0K shares	Q4 2019 Held for 5y 11m
6 iShares Core U.S. Aggregate Bond AGG	ETF ETF	$11.4M	5.24%	-$144.2K Sold	— 114.2K shares	Q4 2019 Held for 5y 11m
7 Vanguard Growth VUG	ETF ETF	$6.2M	2.82%	-$151.6K Sold	— 12.8K shares	Q4 2019 Held for 5y 11m
8 iShares Core S&P Small-Cap ETF IJR	ETF ETF	$5.0M	2.28%	-$364.9K Sold	— 42.0K shares	Q4 2019 Held for 5y 11m
9 Vanguard Mega Cap Growth MGK	ETF ETF	$4.9M	2.24%	-$58.4K Sold	— 12.1K shares	Q4 2019 Held for 5y 11m
10 Vanguard FTSE Emerging Markets VWO	ETF ETF	$4.8M	2.21%	-$3.7M Sold	— 89.2K shares	Q4 2019 Held for 5y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Strategic Financial Partners, Ltd.'s latest filing

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Market Value

$218.4M

Prior: $215.4M

Q/Q Change

+1.36%

+$2.9M

Net Flows % of MV

-7.39%

Turnover Ratio

7.27%

New Purchases

4 stocks

$985.6K

Added To

24 stocks

+$3.7M

Sold Out Of

3 stocks

$5.6M

Reduced Holdings

41 stocks

-$15.2M

Increased Positions

Position	Shares Δ	Change
1 MSC Income Fund, Inc. MSIF	New	0 → 25.2K +$330.3K
2 Caterpillar CAT	New	0 → 473.0 +$226.1K
3 Broadcom Inc. AVGO	New	0 → 661.0 +$218.3K
4 JPMorgan Chase JPM	New	0 → 668.0 +$210.9K
5 iShares Russell Mid-Cap ETF IWR	+33.45%	98.2K → 131.0K +$3.2M

Decreased Positions

Position	Shares Δ	Change
1 XLY Consumer Discretionary Select Sector SPDR Fund XLY	Sold	16.6K → 0 −$3.6M
2 iShares MSCI Italy EWI	Sold	37.0K → 0 −$1.8M
3 BLV Vanguard Long-Term Bond BLV	Sold	3.7K → 0 −$256.2K
4 SPDR Portfolio Intermediate Term Treasury SPTI	-73.56%	271.5K → 71.8K −$5.8M
5 PGIM Active Aggregate Bond PAB	-50.69%	118.1K → 58.2K −$2.6M