Strategic Financial Planning, Inc.

RIA/Wealth

Strategic Financial Planning, Inc. is a RIA/Wealth based in Plano, TX led by Bryan Keith Lee, reporting $191.5M in AUM as of Q3 2025 with 100% ETF concentration, 74% concentrated in top 10 holdings, and 16% allocation to SCHB.

PresidentBryan Keith Lee

Portfolio Value: $172.6M
Positions: 38
Top Holding: SCHB at 15.54%
Last Reported: Q3 2025

Address6513 Preston Rd., Suite 100, Plano, TX, 75024, United States

Top Holdings

Largest long holdings in Strategic Financial Planning, Inc.'s portfolio (73.5% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Schwab U.S. Broad Market SCHB	ETF ETF	$26.8M	15.54%	+$1.6M Bought	— 1.0M shares	Q4 2019 Held for 5y 11m
2 Schwab U.S. Small-Cap ETF SCHA	ETF ETF	$20.7M	11.99%	-$587.2K Sold	— 741.7K shares	Q4 2019 Held for 5y 11m
3 Vanguard FTSE Emerging Markets VWO	ETF ETF	$16.8M	9.72%	+$146.4K Bought	— 309.6K shares	Q4 2019 Held for 5y 11m
4 SPDR Portfolio Developed World ex-US ETF SPDW	ETF ETF	$15.7M	9.12%	-$478.1K Sold	— 367.7K shares	Q4 2019 Held for 5y 11m
5 Vanguard FTSE All-World EX-US Small-Cap Index Fund VSS	ETF ETF	$11.0M	6.38%	-$133.3K Sold	— 77.3K shares	Q4 2019 Held for 5y 11m
6 Schwab U.S. REIT SCHH	ETF ETF	$9.9M	5.74%	+$105.5K Bought	— 459.5K shares	Q4 2019 Held for 5y 11m
7 Schwab International Small-Cap Equity ETF SCHC	ETF ETF	$7.9M	4.55%	-$454.8K Sold	— 172.6K shares	Q4 2019 Held for 5y 11m
8 SPDR Portfolio S&P 600 Small Cap ETF SPSM	ETF ETF	$6.6M	3.84%	+$891.9K Bought	— 143.0K shares	Q4 2019 Held for 5y 11m
9 Schwab High Yield Bond SCYB	ETF ETF	$6.1M	3.54%	+$366.1K Bought	— 228.7K shares	Q2 2025 Held for 5 months
10 Vanguard Global ex-U.S. Real Estate VNQI	ETF ETF	$5.3M	3.09%	-$69.1K Sold	— 111.8K shares	Q4 2019 Held for 5y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Strategic Financial Planning, Inc.'s latest filing

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Market Value

$172.6M

Prior: $160.6M

Q/Q Change

+7.45%

+$12.0M

Net Flows % of MV

+0.719%

New Purchases

0 stocks

Added To

8 stocks

+$3.5M

Sold Out Of

0 stocks

Reduced Holdings

24 stocks

-$2.2M

Increased Positions

Position	Shares Δ	Change
1 SPDR Portfolio S&P 400 Mid Cap ETF SPMD	+40.51%	10.9K → 15.2K +$251.4K
2 SPDR Portfolio S&P 600 Small Cap ETF SPSM	+15.56%	123.8K → 143.0K +$891.9K
3 Vanguard Total Bond Market BND	+12.89%	17.5K → 19.7K +$167.3K
4 Schwab High Yield Bond SCYB	+6.37%	215.0K → 228.7K +$366.1K
5 Schwab U.S. Broad Market SCHB	+6.16%	982.8K → 1.0M +$1.6M

Decreased Positions

Position	Shares Δ	Change
1 SPDR Portfolio Emerging Markets SPEM	-6.0%	42.1K → 39.6K −$118.2K
2 Schwab International Small-Cap Equity ETF SCHC	-5.47%	182.6K → 172.6K −$454.8K
3 iShares Core MSCI Emerging Markets IEMG	-3.57%	30.4K → 29.3K −$71.6K
4 SPDR Portfolio Developed World ex-US ETF SPDW	-2.95%	378.9K → 367.7K −$478.1K
5 Schwab U.S. Small-Cap ETF SCHA	-2.76%	762.8K → 741.7K −$587.2K