Urban Financial Advisory Corp

RIA/Wealth

Urban Financial Advisory Corp is a RIA/Wealth based in Grand Rapids, MI led by Steven Douglas Urban, reporting $1.1B in AUM as of Q3 2025 with 100% ETF concentration, 94% concentrated in top 10 holdings, and 44% allocation to SPY.

PresidentSteven Douglas Urban

Portfolio Value: $214.7M
Positions: 52
Top Holding: SPY at 44.1%
Last Reported: Q3 2025

Address4251 Cascade Road S.e., Grand Rapids, MI, 49546, United States

Top Holdings

Largest long holdings in Urban Financial Advisory Corp's portfolio (94.2% of total portfolio)

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GthenH

Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 SPDR S&P 500 ETF Trust SPY	ETF ETF	$94.7M	44.10%	+$335.1K Bought	— 142.1K shares	Q4 2023 Held for 1y 11m
2 iShares Core S&P Mid-Cap ETF IJH	ETF ETF	$31.0M	14.44%	+$76.8K Bought	— 474.9K shares	Q4 2023 Held for 1y 11m
3 Invesco International Corporate Bond PICB	ETF ETF	$21.6M	10.05%	-$127.9K Sold	— 905.3K shares	Q1 2024 Held for 1y 8m
4 Schwab Fundamental U.S. Large Company FNDX	ETF ETF	$18.5M	8.61%	+$2.9M Bought	— 702.6K shares	Q1 2024 Held for 1y 8m
5 Vanguard Short-Term Corporate Bond VCSH	ETF ETF	$12.8M	5.96%	+$355.4K Bought	— 160.2K shares	Q4 2023 Held for 1y 11m
6 iShares Core MSCI EAFE ETF IEFA	ETF ETF	$9.5M	4.40%	+$195.2K Bought	— 108.3K shares	Q4 2023 Held for 1y 11m
7 iShares MSCI Emerging Markets EEM	ETF ETF	$5.7M	2.66%	+$145.6K Bought	— 107.0K shares	Q4 2023 Held for 1y 11m
8 iShares Core S&P Small-Cap ETF IJR	ETF ETF	$4.5M	2.09%	+$40.0K Bought	— 37.7K shares	Q4 2023 Held for 1y 11m
9 iShares MSCI EAFE EFA	ETF ETF	$2.7M	1.24%	+$115.6K Bought	— 28.4K shares	Q4 2023 Held for 1y 11m
10 Vanguard Global ex-U.S. Real Estate VNQI	ETF ETF	$1.4M	0.66%	-$176.8K Sold	— 29.7K shares	Q4 2023 Held for 1y 11m

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GthenH

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Urban Financial Advisory Corp's latest filing

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Market Value

$214.7M

Prior: $199.0M

Q/Q Change

+7.9%

+$15.7M

Net Flows % of MV

+2.04%

Turnover Ratio

1.48%

New Purchases

1 stocks

$883.0K

Added To

25 stocks

+$4.5M

Sold Out Of

0 stocks

Reduced Holdings

15 stocks

-$1.0M

Increased Positions

Position	Shares Δ	Change
1 First Trust Dow Jones Select MicroCap Index Fund FDM	New	0 → 11.7K +$883.0K
2 SPDR Portfolio Developed World ex-US ETF SPDW	+228.14%	2.7K → 9.0K +$268.2K
3 Schwab Fundamental U.S. Large Company FNDX	+18.57%	592.6K → 702.6K +$2.9M
4 SPDR Portfolio Emerging Markets SPEM	+10.01%	8.8K → 9.7K +$41.4K
5 REET iShares Global REIT REET	+6.74%	2.6K → 2.8K +$4.5K

Decreased Positions

Position	Shares Δ	Change
1 ESML iShares ESG Aware MSCI USA Small-Cap ETF ESML	-99.92%	1.2K → 1.0 −$43.8K
2 iShares Micro-Cap ETF IWC	-31.49%	5.7K → 3.9K −$267.8K
3 Vanguard FTSE Emerging Markets VWO	-24.37%	9.6K → 7.3K −$126.9K
4 ESGE iShares ESG Aware MSCI EM ETF ESGE	-24.28%	1.2K → 942.0 −$13.1K
5 iShares MSCI EAFE Growth EFG	-24.03%	4.8K → 3.6K −$130.5K