Cranbrook Wealth Management, LLC

RIA/Wealth

Cranbrook Wealth Management, LLC is a RIA/Wealth based in Bloomfield Hills, MI led by Mark Roosevelt Fitzgerald, reporting $777.8M in AUM as of Q3 2025 with 85% ETF concentration, 53% concentrated in top 10 holdings, and minimal technology exposure.

CEOMark Roosevelt Fitzgerald

Portfolio Value: $498.3M
Positions: 392
Top Holding: IVV at 11.38%
Last Reported: Q3 2025

Address36330 Woodward Avenue, Suite 200, Bloomfield Hills, MI, 48304, United States

Top Holdings

Largest long holdings in Cranbrook Wealth Management, LLC's portfolio (52.5% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$56.7M	11.38%	-$378.8K Sold	— 84.7K shares	Q2 2017 Held for 8y 5m
2 Vanguard Intermediate-Term Bond BIV	ETF ETF	$54.8M	11.00%	+$3.7M Bought	— 701.7K shares	Q4 2013 Held for 11y 11m
3 iShares Core MSCI EAFE ETF IEFA	ETF ETF	$35.2M	7.06%	-$560.5K Sold	— 403.2K shares	Q1 2016 Held for 9y 8m
4 Vanguard Mid-Cap Fund VO	ETF ETF	$30.8M	6.18%	+$67.6K Bought	— 104.8K shares	Q4 2013 Held for 11y 11m
5 Vanguard Total International Bond BNDX	ETF ETF	$20.4M	4.08%	+$30.9K Bought	— 411.5K shares	Q1 2016 Held for 9y 8m
6 Schwab International Equity SCHF	ETF ETF	$15.1M	3.03%	+$1.1M Bought	— 648.7K shares	Q2 2020 Held for 5y 5m
7 Vanguard Growth VUG	ETF ETF	$13.4M	2.70%	-$729.0K Sold	— 28.0K shares	Q4 2013 Held for 11y 11m
8 iShares Core S&P Small-Cap ETF IJR	ETF ETF	$13.2M	2.64%	-$95.7K Sold	— 110.8K shares	Q4 2013 Held for 11y 11m
9 Vanguard Large-Cap VV	ETF ETF	$11.9M	2.38%	-$199.2K Sold	— 38.6K shares	Q4 2013 Held for 11y 11m
10 Vanguard Value VTV	ETF ETF	$10.4M	2.09%	-$660.0K Sold	— 55.8K shares	Q4 2013 Held for 11y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Cranbrook Wealth Management, LLC's latest filing

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Market Value

$498.3M

Prior: $468.7M

Q/Q Change

+6.31%

+$29.6M

Net Flows % of MV

+0.362%

Turnover Ratio

3.03%

New Purchases

16 stocks

$6.2M

Added To

66 stocks

+$9.8M

Sold Out Of

29 stocks

$332.2K

Reduced Holdings

100 stocks

-$13.8M

Increased Positions

Position	Shares Δ	Change
1 iShares Bitcoin Trust IBIT	New	0 → 89.2K +$5.8M
2 PYLD PIMCO Multi Sector Bond Active PYLD	New	0 → 4.8K +$129.7K
3 Roundhill Generative AI & Technology CHAT	New	0 → 1.5K +$94.0K
4 Bloom Energy BE	New	0 → 462.0 +$39.1K
5 Tempus AI, Inc. TEM	New	0 → 306.0 +$24.7K

Decreased Positions

Position	Shares Δ	Change
1 ProShares UltraPro QQQ TQQQ	Sold	1.0K → 0 −$86.7K
2 Motorola Solutions, Inc. MSI	Sold	66.0 → 0 −$27.8K
3 M&T Bank MTB	Sold	128.0 → 0 −$24.8K
4 ROBO Global Robotics & Automation Index ROBO	Sold	323.0 → 0 −$19.3K
5 Quanex Building Products NX	Sold	978.0 → 0 −$18.5K

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Analytics

Portfolio insights and performance metrics for Cranbrook Wealth Management, LLC

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Sector Allocation

ETF

84.70%

Technology

3.30%

Healthcare

2.10%

Financial Services

1.30%

Industrials

1.00%

Consumer Cyclical

0.60%

Utilities

0.50%

Consumer Defensive

0.40%

Basic Materials

0.40%

Energy

0.30%

Communication Services

0.30%

Real Estate

0.10%

Market Cap Distribution

Mega Cap (> $200B)

6.61%

Large Cap ($10B - $200B)

3.38%

Mid Cap ($2B - $10B)

0.16%

Small Cap ($300M - $2B)

0.04%

Micro Cap ($50M - $300M)

0.00%

Nano Cap (< $50M)

0.02%

N/A (ETF or Unknown)

89.77%

Portfolio Concentration

Top 10 Holdings %

52.54%

Top 20 Holdings %

68.91%

Top 50 Holdings %

89.59%

Top 100 Holdings %

96.5%