Financial Life Planners

RIA/Wealth

Financial Life Planners is a RIA/Wealth based in Tempe, AZ led by Cynthia Kay Fick, reporting $174.6M in AUM as of Q3 2025 with 56% ETF concentration, 71% concentrated in top 10 holdings, and 21% allocation to QQQ.

PresidentCynthia Kay Fick

Portfolio Value: $148.7M
Positions: 359
Top Holding: QQQ at 20.56%
Last Reported: Q3 2025

Address2151 E Broadway, Suite 203, Tempe, AZ, 85282, United States

Top Holdings

Largest long holdings in Financial Life Planners's portfolio (70.7% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 Invesco QQQ Trust QQQ	ETF ETF	$30.6M	20.56%	+$985.2K Bought	— 50.9K shares	Q4 2024 Held for 11 months
2 iShares Core S&P 500 ETF IVV	ETF ETF	$27.4M	18.45%	+$1.0M Bought	— 41.0K shares	Q4 2024 Held for 11 months
3 Nvidia NVDA	Semiconductors Technology	$14.5M	9.72%	-$211.4K Sold	0.00% 77.5K shares	Q4 2024 Held for 11 months
4 Apple AAPL	Consumer Electronics Technology	$6.3M	4.25%	-$316.5K Sold	0.00% 24.8K shares	Q4 2024 Held for 11 months
5 Robinhood Markets, Inc. HOOD	Software - Infrastructure Technology	$5.8M	3.92%	+$383.4K Bought	0.00% 40.7K shares	Q4 2024 Held for 11 months
6 Palantir Technologies Inc. PLTR	Software - Infrastructure Technology	$5.3M	3.55%	+$404.2K Bought	0.00% 28.9K shares	Q2 2025 Held for 5 months
7 Microsoft MSFT	Software - Infrastructure Technology	$4.6M	3.10%	-$82.9K Sold	0.00% 8.9K shares	Q4 2024 Held for 11 months
8 Berkshire Hathaway BRK.B	Insurance - Diversified Financial Services	$3.9M	2.60%	-$156.4K Sold	0.00% 7.7K shares	Q4 2024 Held for 11 months
9 Axon Enterprise, Inc. AXON	Aerospace & Defense Industrials	$3.8M	2.55%	+$198.1K Bought	0.01% 5.3K shares	Q4 2024 Held for 11 months
10 Vanguard Mega Cap Growth MGK	ETF ETF	$2.9M	1.98%	+$3.2K Bought	— 7.3K shares	Q4 2024 Held for 11 months

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Financial Life Planners's latest filing

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Market Value

$148.7M

Prior: $122.9M

Q/Q Change

+20.96%

+$25.8M

Net Flows % of MV

+2.59%

Turnover Ratio

6.07%

New Purchases

51 stocks

$1.4M

Added To

29 stocks

+$4.6M

Sold Out Of

0 stocks

Reduced Holdings

23 stocks

-$2.2M

Increased Positions

Position	Shares Δ	Change
1 Applovin Corporation APP	New	0 → 290.0 +$208.4K
2 Vistra VST	New	0 → 939.0 +$183.9K
3 SPDR Bloomberg 1-3 Month T-Bill ETF BIL	New	0 → 1.4K +$127.3K
4 iShares 1-3 Year Treasury Bond SHY	New	0 → 1.0K +$84.5K
5 ProShares Ultra S&P 500 SSO	New	0 → 736.0 +$82.5K

Decreased Positions

Position	Shares Δ	Change
1 Eli Lilly LLY	-85.44%	1.2K → 175.0 −$785.5K
2 Financial Select Sector SPDR Fund XLF	-19.13%	14.4K → 11.7K −$148.6K
3 iShares Russell 1000 Value IWD	-14.33%	2.1K → 1.8K −$60.5K
4 ServiceNow NOW	-8.77%	399.0 → 364.0 −$32.2K
5 SPDR Dow Jones Industrial Average ETF Trust DIA	-6.08%	3.1K → 2.9K −$86.2K

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Analytics

Portfolio insights and performance metrics for Financial Life Planners

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Sector Allocation

ETF

56.10%

Technology

26.30%

Financial Services

4.80%

Industrials

4.10%

Consumer Cyclical

2.10%

Consumer Defensive

2.10%

Communication Services

1.70%

Utilities

0.60%

Healthcare

0.60%

Energy

0.30%

Real Estate

0.10%

Basic Materials

0.10%

Market Cap Distribution

Mega Cap (> $200B)

32.23%

Large Cap ($10B - $200B)

9.96%

Mid Cap ($2B - $10B)

0.27%

Small Cap ($300M - $2B)

0.19%

Micro Cap ($50M - $300M)

0.00%

Nano Cap (< $50M)

0.01%

N/A (ETF or Unknown)

57.34%

Portfolio Concentration

Top 10 Holdings %

70.69%

Top 20 Holdings %

82.61%

Top 50 Holdings %

91.97%

Top 100 Holdings %

96.72%